7 Wealth-Building Lessons from Billionaires
There is no shortage of billionaires today. In 1985, there were fewer than 20 of them. Today, there are more than one thousand. Wealth is gradually moving away from the United States. In 2003, eight Americans made the top 10 in Forbes’ annual list of billionaires. This year, only two…
READ MOREDoes It Take Money to Make Money?
The truth is, money just doesn’t matter all that much when it comes to starting a business. I know from firsthand experience that it’s possible to start a profitable business with virtually nothing.
READ MOREAre My Great Expectations Just Wonky?
Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites “break,” many users blame themselves. “It must be something I did,” customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn’t good for you.
READ MOREGood Cop(y), Bad Cop(y) – Let’s Make the World Safe for…
Take a ride around your town and you’ll see it on signs everywhere you turn. Self-absorbed… inner-directed… and completely without benefit to the reader.
READ MORELetting Your Customers Buy – the Way They Want To
To get your customers to feel this way, make sure you put your marketing message in front of them in as many ways as you possibly can.
READ MOREFree Online Tools to Make Your Life Easier, Part 1: Web Analytics
Regardless of the Web analytics solution you choose, get something going today. Tracking website usage is critical to measuring results, understanding your website visitors, and growing your business.
READ MOREGood to Great – How Great Is That?
“In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute.”
READ MOREAre There Only 2 Ways to Be Successful in Business?
What I’ve just described is the business model that is available to Internet information publishers today. It’s no wonder why so many ETR readers want to be involved in this growing field.
READ MOREUse the “Left-Side” Rule to Make Your Web Copy Easy to Scan
One of the biggest challenges for an Internet marketer is to create a page of copy that can be scanned easily.
READ MOREEvolution, Not Revolution, for Business Growth
Consumers aren’t looking for brand-new products. They are looking for clever new adaptations of products they already know and love.
READ MORE10 Dumb Ways to Start a Business
Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn’t, you try something else. This approach lent its name to my most recent best-seller: Ready, Fire, Aim. The main idea is that to start…
READ MOREYou, the Movie
Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter’s bag of tricks — comes from?
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