Does It Take Money to Make Money?
The truth is, money just doesn’t matter all that much when it comes to starting a business. I know from firsthand experience that it’s possible to start a profitable business with virtually nothing.
Are My Great Expectations Just Wonky?
Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites “break,” many users blame themselves. “It must be something I did,” customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn’t good for you.
Good Cop(y), Bad Cop(y) – Let’s Make the World Safe for…
Take a ride around your town and you’ll see it on signs everywhere you turn. Self-absorbed… inner-directed… and completely without benefit to the reader.
Letting Your Customers Buy – the Way They Want To
To get your customers to feel this way, make sure you put your marketing message in front of them in as many ways as you possibly can.
Free Online Tools to Make Your Life Easier, Part 1: Web Analytics
Regardless of the Web analytics solution you choose, get something going today. Tracking website usage is critical to measuring results, understanding your website visitors, and growing your business.
Good to Great – How Great Is That?
“In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute.”
Are There Only 2 Ways to Be Successful in Business?
What I’ve just described is the business model that is available to Internet information publishers today. It’s no wonder why so many ETR readers want to be involved in this growing field.
Use the “Left-Side” Rule to Make Your Web Copy Easy to Scan
One of the biggest challenges for an Internet marketer is to create a page of copy that can be scanned easily.
Evolution, Not Revolution, for Business Growth
Consumers aren’t looking for brand-new products. They are looking for clever new adaptations of products they already know and love.
10 Dumb Ways to Start a Business
Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn’t, you try something else. This approach lent its name to my most recent best-seller: Ready, Fire, Aim. The main idea is that to start…
You, the Movie
Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter’s bag of tricks — comes from?
What Do They Have That You Don’t?
The more power and influence you develop on the job, the more you will be paid and the faster you will be promoted. There are three types of power that you can develop at work, all of which can be extremely helpful to you in getting ahead. The first type…