Mailing the Same Piece Twice: Yes or No?
Rule of thumb: Sending the exact same piece to the same list approximately 8 to 10 weeks after the initial mailing usually generates 40% to 60% of the original response. How to make the decision: Say you need a 1% response to be profitable. Your initial mailing generates 4%. Half…
READ MOREMaking Smart Use of Your Business Cards and Fax Covers
“You have to recognize when the right place and the right time fuse and take advantage of that opportunity. There are plenty of opportunities out there. You can’t sit back and wait.” – Ellen Metcalf You routinely hand out business cards and send faxes — so why not take advantage…
READ MOREMake Your Business 12 Times More Powerful
“When we treat man as he is, we make him worse than he is; when we treat him as if he already were what he potentially could be, we make him what he should be.” – Johann Wolfgang von Goethe If you work hard on the hiring process and…
READ MOREAvoid This Extremely Common “Mega” Mistake
“I believe in looking reality straight in the eye and denying it.” – Garrison Keillor Your business is growing at a good rate. Every year, you boost it forward by creating one or several new product lines or divisions. One of these products becomes a favorite of yours. You…
READ MOREThe Easiest Way I Know of to Make a Ton of Money
A joint venture is a business deal in which you and one or more other people join forces to make some bucks. Usually, joint ventures are for a specified purpose and period of time. Sometimes, they have broader purposes and last for years. Let me give you an example. KY…
READ MOREDistinguish Your Business
“Rose is a rose is a rose is a rose.” – Gertrude Stein (“Sacred Emily,” Geography and Plays, 1922) Great companies are not excellent at everything they do. Great companies tend to be great at one thing, good at another thing, and acceptable in all other areas. This is…
READ MOREIncrease Your Flow of Sales Leads with a “Bait Piece”
The “bait piece” is an informative booklet, white paper, or special report addressing some aspect of the problem your product or service helps the reader solve. You offer a free copy of your booklet or report to any prospect who inquires about your product or service. For example, you can…
READ MOREProfits and Money – Very Different Motivators
“The only lifelong, reliable motivations are those that come from within, and one of the strongest of those is the joy and pride that grow from knowing that you’ve just done something as well as you can do it.” – Lloyd Dobens and Clare Crawford-Mason (“Thinking About Quality”) DZ (a…
READ MOREAchieving The Dream
In Message #821, I pointed out that there are plenty of differences in terms of where ETR readers live, what they do, how they vote, and how much they spend — but there is one characteristic they all share: They want more out of life. Mike Garvey, an ETR…
READ MORETwo Quick Formatting Tips That Will Boost Response To All Your Ads and Sales Letters
There are two things you must always remember when formatting your ads and sales letters: 1. Don’t end a page in your sales letter — or a column of copy in your ad — with a period. 2. Put a footer in the bottom right-hand corner of each of your…
READ MOREHow Hard Do You Have To Work…Really?
I grew up in a family of 10 people in a small house across the street from the railroad tracks. Every night for several years, I had the same dream: coming back to the schoolyard I played in, chauffeured in a stretch limousine, dressed in a white tuxedo, and carrying…
READ MOREThe Secret of Making Money Online Revealed
“The great thing is the start — to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer — and him for nothing.” – Robert Collier Online marketing works best when you e-mail to people who already know you.…
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