Posts by Lori Appling
Making Smart Use of Your Business Cards and Fax Covers
“You have to recognize when the right place and the right time fuse and take advantage of that opportunity. There are plenty of opportunities out there. You can’t sit back and wait.” – Ellen Metcalf You routinely hand out business cards and send faxes — so why not take advantage of this opportunity to include…
Read MoreHow to Overcome “The Resistance Factor”
“I generally avoid temptation — unless I can’t resist it.” – Mae West There are two parties in any sales transaction — the potential buyer (the recipient of the pitch) and the seller (the pitch maker). The seller has a specific agenda. He wants to get the buyer to do something … take his…
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