Raise and Resolve Your Customer’s Main Objection
A necessary but often-overlooked technique for making your advertising work is to expose and eliminate your customers’ fears and objections. Every product or service has both benefits and drawbacks. Some of the drawbacks can make an otherwise good customer shy away from a purchase. Rather than ignore the drawbacks and…
Charlie’s Personal Productivity Problem
Ann, the executive who runs most of my businesses as well as my personal schedule, has so far refused all of my pleas to follow the ETR personal planning and productivity systems. She is very happy, she tells me, with her pad of lined paper and her scribbled notes (which…
#8 for the New Year: To Continue to Build Your Network of Support
Never underestimate the value of good contacts. Having a powerful Rolodex can make the difference between success and failure, happiness and frustration. That’s how it’s been for me. All the successes I’ve had in my life — the businesses I’ve built, the projects I’ve accomplished, even my social achievements —…
#7 for the New Year: To Become Wealthier by Investing in Real Estate
Do you invest in real estate? I’m not talking about your home. Owning a home has more to do with security (emotional and personal) than it has to do with building wealth. If you aren’t investing in real estate (raw land, housing developments, buy-and-flip or rental properties), you should…
#6 for the New Year: To Become Wealthier by Investing Smarter
Last Thursday, in Message #1031, I encouraged you to make a commitment to increase your income by at least 10% this year. Let’s say, just to keep the numbers round, that it amounts to $10,000. Here’s what you should do with that extra money: 1. Set aside the portion of…
Get There Quicker With Your Own Personal Mentor
Dear ETR reader, I see zombies everyday. No, I don’t mean the kind seen by the kid in the brilliant movie, The Sixth Sense. I’m talking about the millions of people whose eyes are open but whose minds and hearts are closed… who have no idea what they’re living for……
Investing in Your Own Business
Yesterday, I urged you to resolve to increase your family income by between 10% and 25% this year. The way you are going to do that is by developing a financially valuable skill — selling, marketing, or profit producing. That resolution, by the way, applies even if you are employed…
Increasing Your Financially Valuable Skill
Today, you are going to make a commitment to make more money. That doesn’t sound like a bad idea, does it? If you are ambivalent, consider this: The only way to be truly independent — to not have to rely on relatives, friends, and the government for material support —…
How To Come Up with Big Ideas That Will Make Your Business Succeed
If you want to be important to your business, take it upon yourself to try to figure out what your organization should be doing and where it should be heading. This is what good leaders do. And the fact that you are not the designated leader now shouldn’t stop you…
Make It Easy for Buyers to Give You Money
“Make everything as simple as possible, but not simpler.” – Albert Einstein It still amazes me how many bright business owners spend countless hours developing their offers only to neglect one of the key elements of closing the sale — making it EASY for customers to buy. There is nothing…
A Lead-Generating Idea That (Almost) Always Works
“Get a good idea and stay with it. Dog it, and work at it until it’s done right.” – Walt Disney If you need sales leads but don’t know how to get them — or if your marketing efforts aren’t generating enough of them — here is a proven lead-generating…
Your Million-Dollar Business May Be Closer Than You Think
TG tells me he has accepted a job selling water-purification systems. He will visit homes bearing gifts — turkeys around Thanksgiving, Easter baskets in April, etc. — and demonstrate the wonders of water filtration. “I figure I can close two presentations a week. At a thou a close, I can…