How to Sell ANYTHING — Including Your Ideas and Yourself
It doesn’t matter whether you are writing an invitation, an e-mail asking for something, a memo outlining a proposal, a speech presenting your ideas, or a note to your sweetheart asking for forgiveness, the basic rules apply: The message is about the reader and his interests, needs, and desires, not…
READ MOREWhat Good Marketers Know About Choice, Part 2
“You and I are essentially infinite choice-makers. In every moment of our existence, we are in that field of all possibilities where we have access to an infinity of choices.” – Deepak Chopra One of the main points Dr. Barry Schwartz makes in his book, “The Paradox of Choice: Why…
READ MORE6 Ways to Get Rich
“A penny saved is a penny earned.” – Benjamin Franklin In his book The Automatic Millionaire, David Bach says there are six ways to get enough money to be rich: 1. Win it. Although playing the lottery is the “No. 1 way working people try to get rich,” it’s the…
READ MOREA Marketing Gambit That Almost Never Fails
“The basic rule of free enterprise: You must give in order to get.” – Scott Alexander In the late 1970s, when I worked at my first marketing job with Westinghouse, we had a secret marketing weapon we referred to as the “junk cabinet.” It was filled with all sorts of…
READ MORECash in on the Next Big Wealth Trend
“Unlimited economic growth has the marvelous quality of stilling discontent while maintaining privilege, a fact that has not gone unnoticed among liberal economists.” – Noam Chomsky If you had invested $10,000 in the U.S. economy 50 years ago, you’d be worth about 10 million dollars today. Maybe more. As compared…
READ MOREImitation Is Not Just a Form of Flattery, It’s Good Business
To Mark Pincus, a 37-year-old Silicon Valley entrepreneur profiled in a recent issue of Forbes Small Business, being a copycat can be a virtue. As the magazine puts it, Pincus has made a lucrative career out of “lurking behind the leaders in the hot high-tech sector.” Though a few of…
READ MOREHow to Impress the Heck Out of Potential Clients
In Message #1109, I told the story of a friend of mine who, in my opinion, blew her chance to promote her self-published book (which was not available in most bookstores) on Oprah’s show. She didn’t sell any books as a result of her appearance, because she never checked to…
READ MORE
Lessons from a Millionaire Taxi Driver
While visiting Australia about six years ago, I received a surprising lesson on the ETR principle of “Living Rich” from my taxi driver.
READ MORESelling Is Simple – Keeping It Simple Is Hard
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci I’m having an ongoing e-mail argument with two colleagues about selling homes in our beautiful seaside community on the Pacific Ocean in Nicaragua. It began with a letter written for prospective customers that described a near drowning in the surf. This…
READ MOREThe Easiest Way to Immediately Advance Your Career
Dear ETR Reader, Today, I’d like to tell you about the easiest way to immediately advance your career–no matter what field you work in. In fact, you could add anywhere from $25,000 to $50,000 to even $100,000 a year to your salary right now – and it wouldn’t involve changing…
READ MOREHow to Get the Most Out of ALL Your Employees
This is the four-step model I use to motivate my employees — everyone from the top on down — and maximize the productivity of the entire group: 1. Invest in your top performers. Spend time, money, and educational resources to locate, hire, train, and supply superstar employees. Don’t leave this…
READ MOREChoose Your Friends and Business Associates Wisely
In a short article in Message #1045, I said this about the importance of the way you spend your time: “Remember, what you do most of in life is what you become — whether you like it or not.” And when Porter read that, it reminded him of the summer…
READ MORE