The 7 Secrets of Sales Success
“Think of success as a game of chance in which you have control over the odds.” – Bo Bennett Salespeople are among the most important people in the world. Every single company depends on the success of its salespeople for its survival. High sales is the number one reason for…
READ MOREThe Secret of the Hypnotic Buying Trance
“Now you know it’s a meaningless question / To ask if those stories are right / ‘Cause what matters most is the feeling / You get when you’re hypnotized / Seems like a dream / They got me hypnotized” – Bob Welch, Fleetwood Mac What you want to do when…
READ MORECustomer Service Is a Mindset
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford When I was a kid, telephones and telephone service were synonymous with AT&T. In fact, it was against the law for a person to install his own phone jacks…
READ MOREA Short Lesson in Quality Advertising
“Sincerity is not only effective and honourable, it is also much less difficult than is commonly supposed.” – George H. Lewes You might be surprised to know that I rarely see the advertisements that appear in ETR before they are published. As the founder and first author of this e-zine,…
READ MOREThe Censorship Question
“In any event, the proper question isn’t what a journalist thinks is relevant but what his or her audience thinks is relevant. Denying people information they would find useful because you think they shouldn’t find it useful is censorship, not journalism.” – Michael Kinsley To get ready for the $1.65…
READ MORETime, Please!
“Without a sense of urgency, desire loses its value.” – Jim Rohn Mill Brow sits on the hills atop Marple. And though it is just a fleck on even the most detailed maps of this part of England, the hamlet is huge for me … because this is where my…
READ MOREHow to Sell Movie Ideas to Hollywood
How to sell movie ideas that are based off real-life stories, without getting into legal or financial trouble from rights and optioning.
READ MOREThe “Green Sheet” Method of Getting Sales Leads
“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face.” – Morris Hite Lots of people agree (reluctantly) to give talks to promote their businesses. They do it because they believe it helps build their “image.” But imagine giving…
READ MOREHow to Read and Profit From Wealth-Building Books
“Reading is a huge effort for many people, a bore for others, and, believe it or not, many people prefer watching TV.” – Hugh Mackay As you may know, the two books I put out this year – Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire…
READ MOREThe Best Business Advice You’ll Ever Get
“Damn the torpedoes! Full speed ahead!” – Admiral David G. Farragut I’ve known Joe Vitale, the rich and famous Internet marketing guru, for decades. During that time, we’ve talked a lot … and he’s given me lots of great advice and guidance. But something he said a few months ago…
READ MORESecrets of an Information Publishing Powerhouse
“You can view [running a business] as not just a job but as an honorable livelihood where you can, by using your imagination, develop the human spirit.” – Anita Roddick A few months ago, real estate magnate and multimillionaire Russ Whitney sent his private jet to bring me and several…
READ MOREThink Small
“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.” – Leigh Steinberg Over the years, I’ve met dozens of people who want to become speakers, consultants, coaches, TV show hosts, or best-selling book authors. Nine out of 10 have told me that…
READ MORE