Sales Trick – It’s All in the Name
“Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it.” – William James Nothing sells better than price. No matter how valuable your product is… or how clever your marketing is… nothing will increase your customer base…
Dealmaking Empire Builders
“People get caught up in wonderful, eye-catching pitches, but they don’t do enough to close the deal. It’s no good if you don’t make the sale. Even if your foot is in the door or you bring someone into a conference room, you don’t win the deal unless you actually…
Let the Government Pay You for a Change!
“Lack of money is the root of all evil.” – George Bernard Shaw Politicians know that the best way to keep their jobs is by funneling government money into the communities they represent. That is how the government ends up with hundreds of different programs to distribute billions of dollars…
The 9 P’s of a Money-Making Business
“It’s almost like a management report card. By getting a valuation done on some periodic basis, it can give a business owner a sense of how much their business increased or decreased during some certain time period.” – Alex Kindler BB, the legendary copywriter and one of my biggest clients,…
Creating Wealth at the Cutting Edge
“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement, and progress.” – Ted Levitt The April tragedy at Virginia Tech raised many issues about the role technology plays in communication. One example: The…
How an LLC Can Stop Lawsuits and Creditors Dead in Their Tracks
“Avoid lawsuits beyond all things; they pervert your conscience, impair your health, and dissipate your property.” – Jean de la Bruyere As I explained last week, you may want to consider establishing a business entity like a corporation or a limited liability company (LLC) if you’re a real estate investor,…
How to Make Money by Writing About Stuff That Turns You On
“It took me fifteen years to discover I had no talent for writing, but I couldn’t give it up because by that time I was too famous.” – Robert Benchley You can make a lot of money by writing a best-selling novel, a blockbuster movie script, or an award-winning scientific…
Mining an Audience for “Back-End” Profits
“There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’” – Charles Brower Would you believe it’s possible to make up to $30,000 an hour? Well, I attended a seminar a few months ago where I watched it being done. In…
4 Facts Every Marketer Needs to Know About Refunds
“You may be deceived if you trust too much, but you will live in torment if you do not trust enough.” – Frank Crane Many marketers, both large and small (and I include myself among the latter) go bonkers when customers return products for a refund. As BK, an executive…
5 Key Points to Consider Before Incorporating Your Business
“All men have equal rights to liberty, to their property, and to the protection of the laws.” – Voltaire Whether you’re a real estate investor, an independent contractor, or a small-business owner, you may want to consider establishing a corporation, a limited partnership, or a limited liability company (LLC). These…
How to Grow Your Business 500% in 5 Years
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” – John Mackey When you think about growing your business, you probably think about acquiring new customers. That is usually the right…
When Do You “Put the Meter Down”?
“My fee, if I select the subject, is $150; if your committee selects the subject, the charge is $250, but in either case the speech is the same.” – Oliver Wendell Holmes When you take a taxi, when do you expect the driver to put the meter down? When you…