Copy Checklist

Copy Checklist

Over the years, ye ol’ Godfather has read a lot of books, been to almost as many seminars (or so it feels like), and taken copious notes on sales and copywriting. Recently, to help Gary, our ETR copy writer, create his stellar sales letter for my new Turbulence...
#1 priority with your website

#1 priority with your website

You need to read this classic book. I’m currently re-reading, “Ready, Fire, Aim” (RFA), by Mark Ford, ETR’s co-founder (he wrote it under the pen name of Michael Masterson). Mark’s essays are the best in the industry when it comes to...
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