January, 2009

The Language Perfectionist: It’s Foreign to Me

Some writers ostentatiously drop in such words to flaunt their erudition. But foreign-language words are used for good reasons. Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.

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Should You Be Advertising on TV?

When most people think of television advertising, they think about the commercials they see on network TV. Such advertising gives the advertiser an immense reach – sometimes to as many as hundreds of millions of people. But the greater the reach, the less targeted the audience. For every person who might be interested in your product, there will be a hundred or a thousand with absolutely zero interest.

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4 Simple Ways to Turbocharge Your Writing

I’m going to share a bit of the information that I first taught at my $3,495 per person copywriting workshop. This subject is something I have not seen anyone else tackle in full. So if you are interested in making your sales copywriting (actually, any writing) work harder for you – pay attention!

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Caveat eBay Emptor

You may be one of the millions of people who regularly shop on eBay. I’ve done it on occasion, and never had any trouble. Until recently. As a result of that experience, I learned a few lessons that can help you deal with two of the potential problems you might encounter.

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5 Steps to Getting a Recession-Proof Side Business Off the Ground

In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about the event promotion business.

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I am seeing great results from my new method of working out

“If you’re like me, you get very, very bored doing cardio on the treadmill, stationary bike, or whatever your favorite piece of exercise equipment is. Five minutes can feel like hours. The gym has plenty of TVs to try to entertain you while you work out. However, the news is too depressing, watching the food channel only makes me want to eat (definitely defeats the purpose of being at the gym), and the other mindless programs bore me.

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