Recently, both The Wall Street Journal and The New York Times published letters from readers citing the same familiar expression. Unfortunately, both readers – and the editors of these two distinguished newspapers – got it wrong.
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.
Please extend my sincere thanks to your entire group for a very dynamic and lively conference at the Marriott. I was overwhelmed by the incredible talents and real genius qualities of the speakers and the faculty at ETR’s Bootcamp.
Fluoride is a toxic substance that can negatively impact multiple organ systems. It has been linked to hypothyroidism, skeletal fluorosis, brittle bones and teeth, gastrointestinal inflammation, and more. And because tea leaves accumulate more fluoride than any other edible plant, enjoying this otherwise healthy beverage could put your health in jeopardy.
You open your inbox, and there it is … an e-mail, waiting patiently for you to read it and respond. A few seconds, a few quick keystrokes on your laptop, a click of the send button, and your response is shuttled instantaneously to its recipient.
A few weeks back, I visited my hometown (yeah, I grew up in Cucamonga, what’s it to ya?) to see my family. Pop still lives in the same house he bought just after WWII, and it’s hard for me not to feel like I’m 15 again when I’m there.
Before you can write, you need to have something to write about. This means acquiring in-depth knowledge – through a combination of research and experience – of a subject people will pay to learn.
For my husband and me, Thanksgiving is an international delight. My family is Italian and Irish. His is Latin American. When he was growing up, my husband and his family did not celebrate our American holiday. But since they’ve moved to the United States, they have embraced it wholeheartedly.