November, 2008

You May Misquote Me

Recently, both The Wall Street Journal and The New York Times published letters from readers citing the same familiar expression. Unfortunately, both readers – and the editors of these two distinguished newspapers – got it wrong.

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The “Hidden” Hot Button to Getting More Prospects to Say YES!

The “Hidden” Hot Button to Getting More Prospects to Say YES!

Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.

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Brewing Up a Pot of Fluoride

Fluoride is a toxic substance that can negatively impact multiple organ systems. It has been linked to hypothyroidism, skeletal fluorosis, brittle bones and teeth, gastrointestinal inflammation, and more. And because tea leaves accumulate more fluoride than any other edible plant, enjoying this otherwise healthy beverage could put your health in jeopardy.

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What Makes an Entrepreneur?

A few weeks back, I visited my hometown (yeah, I grew up in Cucamonga, what’s it to ya?) to see my family. Pop still lives in the same house he bought just after WWII, and it’s hard for me not to feel like I’m 15 again when I’m there.

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4 Steps to Creating Better Info Products

Before you can write, you need to have something to write about. This means acquiring in-depth knowledge – through a combination of research and experience – of a subject people will pay to learn.

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