Working Well With Others

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi A 20-year study at Stanford University examined the career paths of thousands of executives to...

Liar, Liar, Pants on Fire

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” – Peter F. Drucker In my last ETR article, I told about the two worst mistakes you can make as a marketer when offering “bait...