5 Steps to Building a Millionaire Mindset

Building a millionaire mindset

Michelle and I were recently talking about why two people – each with the same amount of sales and marketing knowledge – can have two wildly different levels of success in business.

These two people can both know…

  • How to set up a landing page
  • How to make social media videos
  • And how to send emails to their list

But one of them will struggle while the other makes seven figures.

Pay close attention to the nuances in the language between the struggling entrepreneur and the Millionaire.

Are you partaking in five and six-figure talk, or do you have seven-figure talk?

Building a Millionaire Mindset: Switch to Seven-Figure Self-Talk

To the struggling entrepreneur, problems lead to a negative mindset. It becomes a loop of one negative thought to another.

“This sucks. I can’t do this.”

“I’m tired and frustrated.”

“This will never work, so I’ll go try something else.”

That’s not seven-figure self-talk.

The Millionaire mentally flips problems into puzzles. They become challenges. “I’m frustrated” becomes “I’ll figure it out.”

“I’m tired” and “I can’t do this” becomes “This is gonna require me to step up my game… and I’m up for the challenge.”

“This will never work” becomes “I’m going to do everything it takes to solve this problem.”

This even applies to me.

In the past, frustrating situations made me default to the self-talk of “I’m so angry.”

The difference, surprisingly, is often Mindset.

What is the internal dialogue that you’re hearing? Is it the negative mindset, or do you have a Millionaire Mindset?

If you don’t yet have a Millionaire Mindset, keep reading… I’m going to show you some techniques that I’ve used to overcome the negativity that I used to hear.

I’ve broken it down into 5 steps for building a Millionaire Mindset that will better allow you to convert the knowledge, skills, and tactics in your head into cold hard cash in your business.

I’ve flipped “I’m so angry” to “this is getting me fired up,” a positive reframing.

When I’m angry, I sulk. When I’m fired up, I fix things.

Fix your self-talk, and you’ll fix your problems.

When a negative thought enters your mind, catch yourself, and as Coach Gavin McHale reminds our coaching clients, “adjust your language.”

Drive for Daily Growth

Young Arnold Schwarzenegger knew that short-term gym pain led to massive muscle gain…

He had a growth mindset – one that requires you to embrace the suck to get the rewards.

Struggling entrepreneurs dislike the process.

They want fast, easy results. They want tiny hills to climb.

Seven-figure entrepreneurs seek their personal Everest.

They seek a path that requires them to get better every day. Love the challenge. Love the opportunity. Love the fact that you’re alive and get to feel pain and persist through problems.

Do you have a personal Everest you want to summit? Do you have a plan to get there?

Don’t just claim you have a Growth Mindset…

You must truly live it and execute a plan to push your boundaries.

Long-Term Thinking

Arnold knew that doing one biceps workout would not give him a Mr. Universe body.

Unfortunately, the unsuccessful entrepreneur struggles to see past the next seven days.

For example, many beginners panic when results don’t come from their first attempt at selling a new product or service.

They’ll run one Facebook campaign and say, “buying ads doesn’t work.”

They’ll send out one email blast, make no sales, and will say, “emails to generate sales are useless.”

But that’s silly… Aside from “beginner’s luck,” why would an amateur experience professional results?

Not only that, but why would anyone achieve massive success after just one attempt?

Real results come from a sustained approach over time combined with better skills. Your job is to build up your ability to delay expected gratification.

We live in a society where people expect immediate results with little effort.

Seven-figure thinkers are willing to delay expected gratification.

Combine that with better skills and a growth mindset and your WHOOOOSH will come.


One of the most important lessons you can learn is that “everything ends.”

“It will all be over soon,” I write in The Perfect Day Formula, “Both the good times and the bad.”

Be willing to embrace the suck and persist through the days when you don’t feel like getting out of bed… Be willing to come back tomorrow even when you get a beat down today.

The lessons you learn in losses lead to big breakthroughs tomorrow and go a long way to building a millionaire mindset.

I’ve had all kinds of failures in my life. Whether it was a personal decision or a business miscalculation, each one of those failures has taught me valuable lessons that have led me to the success I’ve achieved.

Failures (as long as we learn from them) take us to breakthroughs. Eventually, your persistence leads to a big breakthrough.

I call big breakthroughs the WHOOOOSH effect.

This is where you’ll experience 6 months or a year’s worth of results in a short period time – right after going through a period of time where it seems like nothing works.

But the key to experiencing a WHOOOOSH is persistence.

If you’ve followed me on Instagram, you’ve seen my hat that says 11/10.

That’s the attitude I take into each day. It’s an 11/10.

Things aren’t always perfect, but I choose to practice grateful persistence.

And the foundation of persistence is…


Successful people commit to resilience over resignation. When everything seems to turn against you, successful people don’t turn away.

Successful people embrace the suck.

Building a Millionaire Mindset means knowing that tough times come before the success.

If you are truly committed to climbing your personal Everest… If you’re truly committed to finishing a tough workout, writing your first book, or doing the work that brings you financial freedom, it’s guaranteed you’ll have moments where you’ll be tempted to quit.

But successful people persist through that phase because they are resilient.

Resilience is the capacity to recover quickly from difficulties.

Plainly put, it’s toughness. It’s grit. The irony is that when things seem toughest… You’re almost always just inches from a breakthrough.

So, keep going!

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to support@earlytorise.com with the subject line "Millionaire".