How to “Test” Your USP

“Whenever an individual or a business decides that success has been attained, progress stops.”  – Thomas J. Watson Jr. In Message #1532, I showed you how to create for your business a Unique Selling Proposition, or “USP” … a reason why...

Power and Persuasion

“A leader is a dealer in hope.” – Napoleon Bonaparte Throw three darts at the table of contents of any business magazine and chances are very good that you will have barbed an article on leadership. Unfortunately, most of them are based on half-baked...