The Portability Niche

Interested in starting a $125 million company? How about one that sells $365 million a year in products? It’s not impossible. Just take an everyday product and change it in one simple way. Make it portable. That’s what General Mills did when they took...

The Chicken Nuggets Theory of Human Behavior

Two weeks ago, I was in Delray Beach, Florida, attending the AWAI copywriting bootcamp. On Thursday evening, at the conclusion of the Job Fair, I took a chair in the lobby to make a few notes. While making my first note, a young man named Lou came up to me, introduced...