The Proof of the Matter

By Don Hauptman | Sat, May 16, 2009 |

  

Archives: Copywriting

Consider the following sentences:

• “Whey protein has been proven through scientific research to be very beneficial….”

• “Yet few of them understood the investments they held, many of which had proven to be junk.”

• “It’s not as if this exact rumor hasn’t been proven false time and time again….”

In each of the above examples, proven should be proved.

According to Bryan Garner in Garner’s Modern American UsageProved has long been the preferred past participle of prove. But proven often ill-advisedly appears….” He goes on to explain that proven “properly exists only as an adjective,” as in “a proven success.” An exception is traditional legal terminology, e.g., “innocent until proven guilty.”

• • •

Follow-up: In a recent column, I pointed out that the word antisocial implies hostility and aggressiveness, so someone who simply wants to be alone should be described as unsociable. “What about the word asocial?” a reader asked. “How should that be used?”

Here’s my answer: The prefix a- means not, and asocial can mean both unsociable and antisocial. Because of that ambiguity, I recommend that you avoid it. Choose unsociable or antisocial, depending on which meaning you want to convey.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]  

Comment on this article

Want More Success?


Sign up below for the free Early to Rise newsletter where you'll get more tips and strategies on how to achieve success in your life.


Comments

Leave a Reply

american dream success stories attachments avoiding mixed metaphors bamboo story brendan+florez brendan florez princeton building business business craig ballantyne financial independence monthly Daily Issues diet double your income elmer wheeler energy entertainment business Exercise financial independence monthly craig ballantyne goal setting guidance hollywood hollywood creative directory how to double your income insidious character internet business laura rodini lose weight make money marketing mark ford michael masterson my personal master plan example niche marketing paul lawrence Productivity product packaging promotion realestate safest stocks in the world showbusiness small business Srikumar Rao earlytorise start a business success the Internet money club Vocabulary Words website design
Join us on Facebook

Testimonials