Charlie Byrne

Charlie ByrneCharlie Byrne is Senior Copywriter and Editorial Director for Early to Rise. Charlie spent the earlier part of his business career as a systems analyst, project manager and consultant in New York City for Fortune 100 companies including Philip Morris, Digital Equipment, and Citicorp as well as New York University and Columbia University.

He then spent over ten years at Reuters Ltd and Interealty Corp designing and implementing financial, real estate and news information services. In 2003, he joined Early to Rise as a senior editor and copywriter. Since then he has helped publish over 1000 editions of ETR, resulting in gross revenues of well over $25 million. He has also produced dozens of winning sales letters and promotions, including two that brought in over $200,000 in under 24 hours, another two that have grossed over $1 million each, and a single sales letter that sold 25 units of a $10,000 product.

Recent Articles

Good Cop(y), Bad Cop(y) - Let’s Make the World Safe for…
by Charlie Byrne (05/08/2008)

Take a ride around your town and you'll see it on signs everywhere you turn. Self-absorbed... inner-directed... and completely without benefit to the reader.

It’s Fun to Know: How to Keep Your Planets Straight
by Charlie Byrne (04/19/2008)

Now, with the addition of two dwarf planets to the lineup, this memory trick is outdated.

It’s Good to Know: Not Your Mother’s Planets Anymore
by Charlie Byrne (04/18/2008)

Everyone knows that the nine planets, in order of their distance from the sun, are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto. Right? Wrong!

Don’t Trick Your Prospects: A Marketing Lesson From the Movies
by Charlie Byrne (04/15/2008)

The purpose of a great headline is to get your readers' attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you're going to have dissatisfied customers who feel betrayed.

It’s Good to Know: Tray Table and Seatback Rules Finally Revealed!
by Charlie Byrne (04/09/2008)

You've heard these orders every time your flight has taken off and landed. But have you ever wondered "Why?"

ETR’s 7-Minute Guide to Web 3.0 - the Coming Information Revolution
by Charlie Byrne (04/08/2008)

There's a revolution brewing on the Internet, and it doesn't matter whether you are a retailer or a restaurant owner, a service provider or a professional, a hard-goods merchant or an information marketer, or anything and everything in between.

Walt Disney Marketers on the Ball
by Charlie Byrne (04/04/2008)

The folks at Disney itself clearly haven't forgotten one of the oldest marketing axioms: The best customer is your current customer.

A Mission Statement That Gets Right Down to Business
by Charlie Byrne (04/01/2008)

Mixing business and charitable objectives in a company's mission statement has always seemed a little goofy to me.

It’s Good to Know: HDTV Rip-Off Update
by Charlie Byrne (03/24/2008)

Amazon is now offering a six-foot HDMI cable for the grand total of... $2.04.

Here’s a Good Idea: Profit From the Next Wave of Info-Publishing
by Charlie Byrne (03/07/2008)

Whether you are marketing e-books, newsletters, or any other electronically distributed product, the advantages over most other businesses are enormous.

Use “Stravinsky’s Secret” to Supercharge Your Marketing Copy
by Charlie Byrne (01/25/2008)

When readers start knowing where the copy is going… when they can predict the next step in your story… they tend to dismiss it - tune it out.

"A Service Company That Just Happens to Sell Shoes"
by Charlie Byrne (03/17/2005)

Just recently, the heel on a pair of Doc Martens I'd ordered from them started falling off. So I e-mailed them explaining the problem. Their response was better than I could have expected. Look at how many things they do right in this letter...

Send E-Mail Bounce-Backs to Get More Sales
by Charlie Byrne (01/19/2005)

Here's one company that knows the best person to sell shoes to is . . . someone who just bought shoes. Literally.

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