Charlie Byrne is Senior Copywriter and Editorial Director for Early to Rise. Charlie spent the earlier part of his business career as a systems analyst, project manager and consultant in New York City for Fortune 100 companies including Philip Morris, Digital Equipment, and Citicorp as well as New York University and Columbia University.
He then spent over ten years at Reuters Ltd and Interealty Corp designing and implementing financial, real estate and news information services. In 2003, he joined Early to Rise as a senior editor and copywriter. Since then he has helped publish over 1000 editions of ETR, resulting in gross revenues of well over $25 million. He has also produced dozens of winning sales letters and promotions, including two that brought in over $200,000 in under 24 hours, another two that have grossed over $1 million each, and a single sales letter that sold 25 units of a $10,000 product.
Read Charlie Byrne's previous newsletter articles below:
My hometown “Paradise by the Sea” of Delray Beach, Florida is not only blessed with miles of gorgeous sandy beaches… lined with dozens of casual, eclectic, and gourmet restaurants… and overflowing with hip clubs and art galleries… It’s also home to a huge number of… drum roll, please. Mango trees. I mean, [...]
By Charlie Byrne | Tue, Jul 28, 2009
Here’s one company that knows the best person to sell shoes to is… someone who just bought shoes. About two months ago, I bought a pair of Doc Martens on sale at Zappos.com. They’ve got an extremely shopper-friendly website – and good prices too. Last week, I received this e-mail: “Just wanted to let [...]
By Charlie Byrne | Tue, Jul 21, 2009
Judy and John are great friends of ours. They are kind and generous people who lead a very rewarding life. But what struck my wife and me when we visited them this summer is how remarkably simple it is. Their home is tastefully but almost sparsely decorated with quality furniture, a few pieces of just-right art, [...]
By Charlie Byrne | Tue, Jul 14, 2009
Your biggest roadblock to staying fit is probably that it isn’t fun. I just read a study which found that most overweight folks don’t find exercise enjoyable. Worse, instead of feeling energized, they feel tired after a workout. No wonder it seems to be so hard to lose weight! But, no matter what you have experienced in [...]
By Charlie Byrne | Sat, Jul 11, 2009
Over the past few years I’ve made a lot of good friends at the local running store here in Delray Beach. It’s where I buy my Brooks Beast running shoes… I enjoy the training runs and races they sponsor… and I get tons of good advice from them practically every week. But brother, was I disappointed [...]
By Charlie Byrne | Mon, May 11, 2009
Our little "Paradise by the Sea" here in Delray Beach, Florida is not only blessed with miles of gorgeous sandy beaches... lined with dozens of casual, eclectic, and gourmet restaurants... and overflowing with hip clubs and art galleries...
By Charlie Byrne | Sat, Apr 11, 2009
Sometimes I get good ideas from looking in other business niches and seeing how they might apply to direct marketing and internet marketing.
By Charlie Byrne | Mon, Feb 23, 2009
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their single-malts.
By Charlie Byrne | Tue, Feb 17, 2009
Overheard in our offices at Early to Rise this week… Actual interview for a Customer Service Telephone Representative position! Consider this the new Poster Child for how not to interview for a job… ETR: Hi, thanks for coming. So, first of all, tell me… why are you leaving your current job? Applicant: The calls. They are so stressful. ETR: What [...]
By Charlie Byrne | Mon, Jan 19, 2009
When we left off on Friday, I said, "Just a few weeks ago, my wife and I decided that something need to change, because we didn't want to live that way. [And what I meant by "that way," was the way our friends Chuck and Laura were living.] We came up with a plan and have already started fixing the problem."
By Charlie Byrne | Thu, Jul 15, 2010
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