Archives | July, 2010

Motivation

By Michael Masterson | Sat, Jul 31, 2010

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I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't.

5 Days’ Superstars

By Laura Rodini | Fri, Jul 30, 2010

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I want to tell you about something a lot of people would find really boring... Until you had to live without it. It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools... even your kitchen sink!

The Death of Direct Mail

By Drayton Bird | Thu, Jul 29, 2010

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A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.

The Death of Direct Mail

By Early To Rise | Thu, Jul 29, 2010

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A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.

The Language Perfectionist: A Useful New Language Resource

By Don Hauptman | Thu, Jul 29, 2010

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Given the depressed state of literacy, the appearance of an excellent new guide to grammar, style, and usage is an occasion for rejoicing. The Accidents of Style by Charles Harrington Elster, just published, is a volume every writer should have at hand. It will help you polish your prose, express your [...]

Pop Quiz!

By Bob Irish | Wed, Jul 28, 2010

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What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to the head of the class. The United States represents only 30% of world stock market capitalization. Put another way, by not [...]

Pop Quiz!

By Early To Rise | Wed, Jul 28, 2010

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“The wide world is all about you; you can fence yourselves in, but you cannot forever fence it out.” J.R.R. Tolkien Pop Quiz By Bob Irish What do the following major brands have in common? Budweiser Lysol Ben and Jerry’s ice cream 7-Eleven Gerber baby food Brooks Brothers Motel 6 American Idol Wild Turkey bourbon If you said that they are all owned by non-U.S. companies, go to [...]

Today’s Words That Work: Antipodean

By Early To Rise | Wed, Jul 28, 2010

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Antipodean (an-tip-uh-DEE-un) — from the Greek for “those with the feet opposite” — describes a place that is geographically on the opposite side of the globe. Example (as used by Amy Tan in Saving Fish From Drowning): “In the antipodean world of San Francisco, Mary Ellen Brookhyser Feingold Fong was awakened one morning [...]

What Jim Brown Knows

By Early To Rise | Tue, Jul 27, 2010

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Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.

What Jim Brown Knows

By Alexander Green | Tue, Jul 27, 2010

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Jim Brown is arguably the best all-around athlete ever. He was a track star, one of the nation's finest lacrosse players, averaged 38 points per game on his high school basketball team, and broke NFL records as a running back for the Cleveland Browns. In 2002, The Sporting News named him the greatest football player of all time.

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