Last year, I traveled to a small town in Canada to attend a theatrical festival. About noon one day, I entered an appealing restaurant.
"Would you like to be seated on our veranda?" asked the hostess. "Did you know," I replied, "that the word veranda comes to us from Hindi, Portuguese, and Spanish?" I expected to be summarily booted out in return for my irrelevant comment, but she seemed genuinely fascinated by this fun fact.
Yes, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean thousands of dollars wasted.
However, if you do it correctly, the rewards are plentiful.
You can set up an AdWords account in five minutes and start seeing results immediately. Best of all, if your ad isn't working, you can replace it with something new.
Yes, pay-per-click (PPC) advertising has an immediate cost associated with it. And if you do it wrong, it could mean thousands of dollars wasted.
However, if you do it correctly, the rewards are plentiful.
You can set up an AdWords account in five minutes and start seeing results immediately. Best of all, if your ad isn't working, you can replace it with something new.
Another benefit of PPC is that you can narrow its reach. You can show your ad to everyone on the Internet... or you can target it to specific countries, regions, states, or even cities.
A dystopia (dis-TOH-pee-uh) — from the Greek — is the opposite of a utopia. It is a society characterized by human misery — squalor, oppression, and deprivation.
Example (as used by David Kamp in a New York Times review of The Girl Who Kicked the Hornet’s Nest by Stieg Larsson): "Larsson’s is a [...]
The Internet Money Club is back! Keep an eye on your inbox this week for details. We'll share how you can join our premier Internet business-building program for the second class of 2010. And this time... enrollment is open for only two weeks.
Picture this:
A hot prospect stumbles across your blog...
... pulls up a recent post...
... starts to read it...
... stops midway through...
... leaves your site...
... and never returns again!
Insouciant (in-SOO-see-unt) — from the Latin for “to worry” — means carefree; free from concern or anxiety.
Example (as used by Miranda Seymour in a New York Times review of Slow Love: How I lost My Job, Put On My Pajamas, and Found Happiness by Dominique Browning): “Gone, Browning discovered, were the [...]
By Don Hauptman | Thu, Jun 3, 2010
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