“We sell fresh seafood to 4- and 5-star chefs, primarily in central North America. We have seen a reduction of 20 to 30 percent in our sales over the past 16 months. Can you recommend anything to help us ‘ramp up’ sales without necessarily ramping up marketing expenses?”
T.L.
Apple Valley MN
Paltry (PAWL-tree) — from the Greek for “ragged” — means ridiculously or insultingly small in amount; not worth considering.
Example (as used by Simon Jerdon today): “The cost of his help reduced our paltry profit… to less than nothing.”
Market pessimists have been playing the “what if” game for at least a year now. As in…
What if inflation runs over the economy like yesterday’s road kill?
What if the government raises rates too soon or too sharply?
What if people are too strapped to start spending again?
What if more banks fail?
What if Ford’s and GM’s new [...]
Apotheosis (uh-poth-ee-OH-sis) — from the Greek for “to deify” — is the elevation of a person to the status of a god.
Example (as used in The New Yorker): “[In her recent show at Radio City Music Hall, Lady Gaga] served up dollops of self-help, offering her own apotheosis as an inspirational parable for her fans. [...]
There is a big barrier facing most investors, says Investor’s Daily Edge Investment Director Bob Irish. It’s something that’s always kept them from making decisions. But its paralyzing effects are magnified today. It’s caused them to miss out on opportunities for huge gains. And it’s made them get in on market trends far too late [...]
By Michael Masterson | Wed, Feb 3, 2010
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