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Archive for May, 2009


How to Thwart an Attack That Can Quickly Kill Your Business

Saturday, May 30th, 2009

It started with a routine check on our website (which I do every morning)… and finding a crazy-looking warning on our front page – the same warning that several ETR readers wrote in about. Here’s one of the e-mails we received that day:

From: Kelly Brock

Date: Sun, May 17, 2009 at 10:15 PM

Subject: Google reported your site as suspicious with malware

To: AskETR@etrfeedback.com

Hi,

Google has reported your site has been loading with malware and suspicious activities, and has blocked users from accessing it. To be on the safe side, I am not opening the link to your website till all is clear. You might want to check and clarify. Attached is the browser screen. Hope this help.

Regards

Kelly

Our website was under attack.

I immediately started digging, and saw that certain pages of our site were trying to redirect our visitors to a Chinese site called gunbar.cn. That site then tried to pass along a virus to our visitors’ computers.

It seems that an extremely malicious Trojan/Virus had been released on the Web. ETR – along with WalMart.com and Variety.com, among others – was one of its latest victims. Colin Witucki, ETR’s Operations Manager, and I managed to eradicate the virus from ETR’s site. But this experience offers a good lesson for anyone with an Internet business.

If you take the proper precautions – like (more…)

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The 20-Second Push-Up

Saturday, May 30th, 2009

Here’s a great way to develop your upper chest without going to a gym: Do super-slow feet-elevated push-ups.

If you are not strong enough to do regular push-ups, start with knee push-ups. Just balance your body on your knees rather than on your toes, and work your way up to three sets of 20 reps.

When you can do three sets of 20 reps, switch to your toes. Work your way up to three sets of 20 reps.

When you can do that, get a chair and elevate your toes so your body is at an angle leaning toward the ground. That way, you are working more of your upper chest.

Once you can do a few sets of 20 of those, try what I call the 20-second push-up: Lower yourself to the ground in perfect form for a count of 10 (about 10 seconds). Then explode halfway up – but only halfway. Then count another 10 seconds to raise the rest of the way up.

Odds are you will only be able to do a few of these the first time you try. But once you work your way up to sets of 10, you will have wonderful upper-chest development to show for it.

[Ed. Note: Fitness expert Jon Benson just released his in-home fitness plan, The 7 Minute Muscle Body System. It requires only bands, a rubber ball, and your bodyweight to tone your body and help you burn fat. Try it for yourself.

For effective strategies for burning fat, getting fit, and feeling better than ever, sign up for ETR's FREE natural health newsletter right here.]

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Why Record Keeping Should Be One of Your Favorite Activities

Saturday, May 30th, 2009

I know… record keeping doesn’t sound very exciting. But the truth is – something as simple as a mileage log translates directly into saved money and time.

Good records save you money because they make deductions possible. (Read: Pay less taxes.) They save you time because they keep Uncle Sam off your back. Not having them puts you in Uncle Sam’s pocket (and maybe even in jail).

Follow these record keeping rules:

Rule 1. Keep all tax records for a minimum of 3 years and long-term records (real estate closings, stock transactions, IRA or retirement plan purchases) for a minimum of 10 years.

Rule 2. Receipts must be dated and include the business name. (Not yours – the name of the business issuing the receipt… even if it’s just a corporate ID #.) To qualify as a “receipt” for tax purposes, logs must be dated and kept continuously.

Rule 3. Sort receipts by date. Having all of each month’s receipts in one envelope is better than having, for example, all your gas receipts for the year in one envelope.

A good way to handle business-travel expenses for tax purposes is to keep a simple mileage log in your car and use the log to store all your travel-related receipts. At today’s standard rate of $0.55 per mile, 10,000 business miles would give you a $5,500 standard mileage deduction. (You can find a sample mileage log here..) On the last day of every month, take the receipts from your mileage log and put them in an envelope. Write “travel receipts” with the month and year on the envelope. Then stash it in a shoebox or desk drawer.

Simple steps like these can save you thousands.

[Ed. Note: Internet Money Club member Tim Clay is an Enrolled Agent (a federally authorized tax practitioner) and a certified QuickBooks Advisor with 25 years of experience. Visit www.AskTaxGuys.com to learn more and sign up for Tim's free tax-tips newsletter.

One of the best ways to reduce your tax bill for 2010 - while building a business that could throw off income for years to come - is to further your education. Learn how you could set yourself up with income for life right here.]

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Locution

Saturday, May 30th, 2009

A “locution” (loh-KYOO-shun) – from the Latin for “to speak” – is a particular word, phrase, expression, or idiom.

Example (as used by Don Hauptman today): “Instead of ‘mutual friend,’ [another language authority] advises us to write and say ‘friend in common.’ But that locution strikes my ear as awkward and clunky.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2009

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How would YOU manage if your business was attacked?

Saturday, May 30th, 2009

Issue #2682

  • WEALTHY: 3 rules that can save you thousands (Tim Clay)
  • HEALTHY: Advanced exercise for your arms and chest (Jon Benson)
  • WISE: Machiavelli on protecting yourself from traps

ALSO IN THIS ISSUE:

  • News about the recent attack on ETR’s website (Edwin Huertas)
  • You hear this word all the time – but is it used correctly? (Don Hauptman)
  • It’s Fun to Know… about tourism
  • Add “locution” to your vocabulary

(more…)

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Tourism Continues to Drop

Saturday, May 30th, 2009

Worldwide tourist travel dropped by 8 percent in the first two months of 2009, continuing a downward trend initiated by the financial crisis in the last six months of 2008. Tourism in Europe, with an 8.4 percent drop, has been the hardest hit, followed by the United States with a 3.4 percent drop. The World Tourism Organization expects those numbers to improve somewhat over the year.

(Source: Associated Press)

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“Mutual” Admiration Society

Saturday, May 30th, 2009

Are the following two sentences correct?

• “The Minister of Public Security… signed last night in Washington D.C. a memorandum of mutual understanding with his American counterpart….” (The situation involves two people.)

• “A person met through a mutual acquaintance is often more easily integrated into one’s network than a person met on one’s own.” (The situation involves two people and their relationship to a third person.)

In The Careful Writer, Theodore M. Bernstein explains:

“Properly speaking, mutual connotes interaction or recognition between two or more persons or things. The meaning ’shared in common’… is not now considered good usage.” (That sense of the word was popularized by the title of Charles Dickens’s novel Our Mutual Friend.)

Thus, the first sample sentence above is correct, but, judged by the rule just cited, the second one is questionable.

Another language authority is adamant that mutual should be used only to mean “reciprocal.” Instead of “mutual friend,” he advises us to write and say “friend in common.” But that locution strikes my ear as awkward and clunky.

Bernstein agrees: “Because a suitable substitute is lacking, the tendency these days is to accept the phrase mutual friend or mutual acquaintance.”

Although I tend to be a traditionalist on language matters, I can be flexible. We need not blindly follow linguistic rules if they don’t make sense. This is one such case. So my verdict is that both of the sample sentences at the beginning of this article pass muster.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]  

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How to Turn Your Backyard Photos Into Cash

Friday, May 29th, 2009

Issue #2681

  • WEALTHY: The upside of investing in AIG (Steve McDonald)
  • HEALTHY: How your body predicts heart failure (Jonny Bowden)
  • WISE: Shelly Perry on making money while traveling

ALSO IN THIS ISSUE:

  • Which photo do you like best? (Lori Allen)
  • Why love is all you need (Howie Jacobson)
  • Add “depredation” to your vocabulary

(more…)

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How to Make More Money During a Recession

Thursday, May 28th, 2009

Issue #2680

  • WEALTHY: Is this recession truly a crisis? (Rich Schefren)
  • HEALTHY: Cancer preventers from your grocery store (Kelley Herring)
  • WISE: Dick Schaap on the shrinking art of journalism

ALSO IN THIS ISSUE:

  • Bribes and compartments to help get you started (Clayton Makepeace)
  • Is your life more meaningful than you realize? (Dr. Rachel Remen)
  • It’s Fun to Know… the good news about airline baggage fees
  • Add “tatterdemalion” to your vocabulary

(more…)

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What’s the Secret to Selling Bad Products?

Wednesday, May 27th, 2009

Copywriters are hired guns. We usually don’t create the products we sell, we just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks?

Here’s the simple answer: You don’t.

What to do if a good client brings you something mediocre to sell?

You have a choice. Either work with the client to make the bad product better (I’m doing that right now with a newsletter that’s decent but needs to “bump it up” another 10 percent before it meets customer needs)… or bag the project altogether… and let your client know why, albeit with diplomacy.

Never berate the client. But don’t be a pushover or a sucker either.

If you want to stay on the project you must suggest possible ways to sell even better, in a consultant’s even tones and with the understanding that re-working the product might involve re-working your deal… or offer to take a kill fee and maybe even to share your research with the next copywriter who comes along.

The bottom line is that half-finished products and ideas CAN be sold without compromising your own integrity, but only if you’re willing to work with the client to make them whole. This is especially true in the information industry, where products can often be improved on the fly.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable, at www.copywritersroundtable.com. Or send an e-mail to signup@jackforde.com. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.

Creating a quality product and writing the copy to sell it are just two aspects of doing business. For a full rundown on starting and running a profitable, work-at-home Internet business, check out ETR's 5 Days in July business-building event. You'll discover how to set up a website, choose a product, and much more - and you WILL walk away with your own Internet business. Learn more here.]

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Word From the Top

Wednesday, May 27th, 2009

Here’s an excerpt from a book I’m reading that you should pay close attention to:

“This brief company history may leave the impression that our experience has been one of ever-improving results, with one success after another, each building on the one before. Nothing could be further from the truth. Progress, whether in business, an economy, or science, comes through experimentation and failure. Given that a market economy is an experimental discovery process, business failures are inevitable and any attempt to eliminate them only insures overall failure. The key is to recognize when we are experimenting and limit the bet accordingly.”

Now let me tell you why you should think long and hard about the above words: They were written by a man who has built his business into the largest and most profitable privately held company in America. Koch Industries, which most people have never even heard of, has annual revenues of $90 billion – greater than those of Microsoft and Bank of America!

I suppose I was one of those people who assumed that a giant such as Koch Industries had experienced nothing but success, with each success “building on the one before.” After all, how many failures can you possibly have on your way to building a company with $90 billion in revenues?

Answer: Plenty. In his book The Science of Success, Charles Kochdescribes one misstep after another that he and his team have made over the past 40 years, mistakes that cost his company tens of millions of dollars. But mistakes and losses are part and parcel of the free-market, entrepreneurial model upon which Koch Industries has been built.

This entrepreneurial model requires Koch Industries to go into each new venture as an experiment. If the experiment seems to be working, the company increases its bet as it goes along. If it isn’t working, it cuts its losses and moves on.

Translation: Failure is not a bad thing. Failure is a good thing, so long as it doesn’t become a self-fulfilling prophecy. Failure is, in fact, the Supreme Teacher, and action is the matriculation fee that allows you to enroll in the Supreme Teacher’s class.

Michael Masterson calls this the principle of accelerated failure. “To develop any complex skill,” he says, “you must be willing to make mistakes and endure failures. The faster you can make those mistakes and suffer those failures, the quicker you will master the skill.”

He goes on to say that you should be “happy and even eager to try and fail until you finally succeed.”

That reminds me of something basketball great Michael Jordan once said: “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.”

Most people harbor such a fear of failure that they can’t bring themselves to supply the action needed to participate in the class. There can be many reasons for this fear, and one that I believe plays a more prominent role than most people might suspect is the stigma attached to failure.Society tends to treat failure with disdain, and most people fear being frowned upon by the straight-and-narrow types who make up the bulk of the populace.

I doubt that one in a hundred people believes that “business failures are inevitable and any attempt to eliminate them only insures overall failure.” But these are not the words of a Harvard Business School professor. They were written by a 40-year veteran of the Entrepreneurial Wars who sits at the top of the food chain.

Charles Koch is not telling us that we might fail. He’s telling us that we must fail. And that if we try to eliminate failure, we are guaranteed to experience overall failure – as in long-term failure. In other words, the only way to totally eliminate failure is to do nothing, which, paradoxically, guarantees a failed life.

The next time you feel a fear of failure coming over you, remember the words of Charles Koch and don’t allow the potential stigma of failure to intimidate you. When Charles Koch talks, wise people listen. I mean, how wrong can a guy worth $14 billion be?

[Ed. Note: To learn how to survive and prosper during the turbulent years ahead, check out Robert Ringer's powerful audio series Succeeding in a World of Chaos.

And be sure to sign up for a FREE subscription to Robert Ringer's one-of-a-kind e-letter A Voice of Sanity in an Insane World.] ]

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Word from the Top

Wednesday, May 27th, 2009

Issue #2679

  • WEALTHY: Investing in the 800-pound gorilla (Ted Peroulakis)
  • HEALTHY: How Jonny Munro lost 3 pounds a week for 3 months (Craig Ballantyne)
  • WISE: John Dewey on learning from failure

ALSO IN THIS ISSUE:

  • The failure paradox (Robert Ringer)
  • When a copywriter has to walk away from a project (John Forde)
  • It’s Good to Know… about pay-per-click fraud
  • Add "betimes" to your vocabulary

(more…)

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Buy Quality

Wednesday, May 27th, 2009

These are risky times for investors. We are still suffering from a financial crisis and global recession. One way to ride out the turmoil is with blue-chip stocks that keep raising their dividends.

Companies that have a history of consistently raising their dividends have outperformed the market over time. They will survive and thrive no matter what happens in the economy. The best part? They put a growing stream of cash in your pocket. Plus, steady dividend growth helps counter inflation, which could rear its ugly head as a result of rampant government spending.

You want to invest in dividend-paying companies that are dominating players in their industry. These market leaders can easily raise prices to keep up with inflation – or lower prices to crush their competitors. Recessions and downturns actually make them stronger, because the weak players in their space are flushed out and they gain market share.

Invest in the 800-pound gorilla! Here are some of my favorites:

Procter & Gamble Co. (PG)
Wal-Mart Stores Inc. (WMT)
Exxon Mobil Corp. (XOM)
The Coca-Cola Company (KO)

Keep in mind that the current rally could run out of steam and we could experience a major market pullback in the near term. Therefore, you may not want to take a full position in these stocks right now. Take a position over time by buying in small lots. Or wait for a market pullback to get a better entry price. These are some of the highest quality stocks around, but they are not immune to a market sell-off.

[Ed. Note: Ted Peroulakis is just one of the expert analysts at Investor's Daily Edge, ETR's sister publication. Learn more about IDE today.

You can meet IDE's financial experts - along with other top names in the industry - in person next week. Find out more here.]

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How Anyone Can Build Revenue-Generating Websites

Tuesday, May 26th, 2009

Issue #2678

  • WEALTHY: Who cares about a measly dollar? (Bob Cox)
  • HEALTHY: Toss 2 habits to prevent cancer (Kelley Herring)
  • WISE: Chris Edwards on the power of a website

ALSO IN THIS ISSUE:

  • 4 common myths about building your own website (Paul Smithson)
  • A good way to ruin your chances (Paul Lawrence)
  • It’s Fun to Know… about new home destruction
  • Add “miscreant” to your vocabulary

(more…)

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How Anyone Can Build Revenue-Generating Websites – Even You!

Tuesday, May 26th, 2009

Imagine this scenario… 

You wake up in the morning with a great moneymaking idea. All you need is a website and some traffic and you’re onto a surefire winner. 

You switch on your computer and tap away at the keyboard for a couple of hours. Lunchtime arrives, and you’ve already got yourself a great looking website. 

Another 10 minutes is spent choosing a domain name and signing up for a hosting account. 

Just before you take a break to eat your lunch, you press the “publish” button and your brand-new website is live on the Internet, ready for business. 

How great would that be? 

From idea to reality in less than four hours. 

This may sound too good to be true, but for many people it’s far from a dream. It is happening every day of the week, all around the globe. 

“But…” I can hear you saying “… I’m just not technically minded.” 

Before you let that put you off, let me introduce you to Sarah, a 79-year-old lady who recently posted the following message on the XSitePro Messageboard: 

“At 79 years of age I was beginning to despair. Webmasters are young, highly intelligent, creative, irresponsible, indispensable human beings to people like me, who, 29 years into retirement, enjoys owning websites and receiving cheques every month. Fortunately, a week ago, I found this software, bought it, and have already built 15, or so, of my sites. Absolutely, stunningly, astonishingly brilliant for someone who does not even know what code looks like.” 

Isn’t that amazing? 

Now, if Sarah’s story hasn’t inspired you to get going, let me debunk four common myths that put many people off building their own websites. 

Myth #1 – You need to be a designer. 

Definitely not true! 

Most great website “designers” are not designers at all – they’re just good at copying what works. They take a look at what other successful websites are doing and then use a similar layout, the same fonts, etc. In other words, they don’t reinvent the wheel, they leverage what has been proved to work.

If you can look at other websites in your chosen niche you can do exactly the same. 

Myth #2 – You need years of training. 

Building websites doesn’t require the learned mind of a lawyer or doctor. It doesn’t need you to be as hands-on practical as a plumber or electrician, either. You don’t need to go to college for four years to learn the requisite skills to build a website. You don’t even need to go part-time.

Any person of reasonable intelligence can learn to build great looking websites in less than a week, if they have the desire and a willingness to learn a new skill.

Myth #3 – You need to outsource the site’s creation. 

There are two important points to remember when it comes to outsourcing.

First, it is very easy to be taken advantage of when you’re outsourcing something you know absolutely nothing about. I can’t count the number of times that people have told me they’d paid several hundred dollars (sometimes even thousands) for a five-page website that shouldn’t have taken more than a couple of hours to build. And that just seems like too high an hourly rate to me.

Second, even if you do choose to outsource your website building, in the long run it is essential for you to have the skills necessary to make minor updates yourself. Otherwise you’ll end up paying out each and every time you need to change anything. Lots of people who outsource forget this, and then begrudge having to keep spending money every time they want to make a change.

It reminds me of an age-old Chinese proverb: ”Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” 

And with the skills so readily accessible, for such a small investment of time and money, it seems crazy to tackle your website creation and management in any other way than by learning to do it yourself.

Myth #4 – You need to be technically inclined. 

This is probably the number one reason why many people are scared to build their own websites. But don’t let it put you off. Remember, if 79-year-old Sarah can master building websites, you can too!

Agreed, some people are more technically inclined than others. But if you can follow basic instructions, you can build your own websites – and that’s a fact. Yes, it may take a little practice. But it is a wonderful new skill to acquire, and it is one that you will have for the rest of your life.

My hope is that now that I’ve busted those four common myths, you’ll have the confidence to take a big step forward and grab yourself a big chunk of that virtual real estate in the increasingly online world in which we live.

Oh, I almost forgot to mention… one of the most important reasons why building a website is a great skill to learn is that it’s FUN too! Just imagine how exciting it would be to be able to build a site for your son’s Little League team… or a site about the sponsored walk you’re about to embark upon… or a site about the history of your family… or about your favorite hobby.

Building websites isn’t just about business, it’s a life skill that will benefit you in oh so many ways.

[Ed. Note: Online marketing expert Paul Smithson is the creator of the XSitePro website-building software.

This July, Paul and ETR's team of Internet marketers will be teaching an elite group of ETR readers how to build their own online businesses from scratch. You will leave the conference with your own fully functioning Internet business - website and all. We've already sold over half the spots we have available, so if you're interested in attending, learn more right now.]

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Money Matters

Tuesday, May 26th, 2009

One of the most interesting things I learned from the individuals I knew who became billionaires is that they considered every dollar to be valuable. Money was a means to advance their goals – in particular, the goal to become wealthy. And you don’t become wealthy by being careless with any amount of money.

I’ll give you an example.

About 15 years ago, I was working with a successful hotel magnate who was opening a convention center. One of the things that had to be installed was an industrial dishwasher – and, at the time, industrial dishwashers retailed for around $40,000.

Millions of dollars were being spent, so you’d think he would have just given his team a quick okay to go ahead and make the purchase.

But no. Experience had taught him that rebuilt equipment was just as good as new. So he had his team do some research to see what it would cost for a rebuilt dishwasher (same make and model).

They found one that was selling for $7,500, and they snapped it right up – for a savings of $32,500 that could be allocated elsewhere.

You should do the same, whether you’re dealing with your business, family, or personal budget. You should always be looking for ways to spend less (or not buy at all). Because every dollar adds up, especially when your goal is to be wealthy.

[Ed. Note: In the next 11 minutes, you could be well on your way to making an extra $100K, $500K, or even $1 million by this time next year. Get specific advice from Bob "Mentor to Billionaires" Cox about how to change your life and increase your wealth. Find out more here. ]

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Don’t Let Your Ego Kill Your Success

Tuesday, May 26th, 2009

There’s a new gal in my sketch comedy group. She’s smart, clever… and will probably not last 90 days.

I’ve seen so many people like her – not only in sketch comedy but in every type of business – self-destruct because of one thing: They spend too much time trying to prove how talented they are. Not by delivering extraordinary results that can’t be ignored, but by boasting about minor successes that aren’t very impressive… criticizing others without being qualified to do so… and giving advice without being asked for it. In general, by rubbing just about everyone the wrong way.

That is not the way to form relationships that will lead you to success. As MaryEllen Tribby said in her article “Is Your Ego Bigger Than Your Skill Set? ” “Whether you are working in a corporate environment or on your own, you should always be building relationships. Relationships with your customers, your competitors, and certainly with your curre-nt and previous mentors. If you take these people for granted… and start putting yourself ahead of them… you’ll be burning valuable bridges.”

It’s worth taking a very candid look at yourself to make sure you aren’t letting your ego get in your way. If you deliver extraordinary results, your talent will be recognized. Forget about trying to prove your value any other way.

[Ed. Note: Paul Lawrence is a business author and entrepreneur who owns and operates a six-figure Internet publishing company. He also produces the prestigious annual International Sketch Comedy Championships. For more information on his methods for success, check out his Dare to Live Your Dreams program

Discover how to prove your talent and become more successful with secrets used by billionaires right here. ]

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Miscreant

Tuesday, May 26th, 2009

A “miscreant” (MIS-kree-unt) – from the Latin for “wrongly” + “believe” – is a villain; a vicious or depraved person.

Example (as used in today’s “Fun to Know”): “That’s when squatters, drug users, and other miscreants move into the isolated ‘ghost towns’ that are being created.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2009

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2 Ways to Slash Your Risk of Breast Cancer

Tuesday, May 26th, 2009

Breast cancer is a frightening specter for any woman, but you can take steps to prevent it by making simple lifestyle modifications. Getting enough sun and enough sleep helps. So does limiting the toxins you take in and increasing the antioxidants in your diet.

Another way to keep breast cancer at bay is to kick two bad habits: eating too much and drinking too much alcohol.

Slim Down

Fat cells don’t just sit there. They release inflammatory compounds called cytokines that can boost cancer risk. Get your weight under control by doing regular, vigorous exercise and eating portion-controlled, nutrient-rich meals.

Beware of Booze

Excessive alcohol consumption significantly raises your risk of breast cancer, though research indicates that taking 800 mcg of folate daily negates this increased risk factor. If you choose to drink, drink only in moderation. (That means one drink/day for women.) Plus, make sure you’re getting enough folate through a high-quality whole foods vitamin supplement and folate-rich foods like lentils, asparagus, and chickpeas.

[Ed. Note: Kelley Herring - founder of Healing Gourmet - has created a revolutionary 7-part health transformation program called Your Plate, Your Fate that reveals how you can protect your health and optimize your weight by maximizing the nutrients in your food. Order today and you'll get 3 bonus books to help you clear your kitchen of harmful ingredients, spot the nutritional deficiencies that could be setting you up for disease, and find out about the 20 tests your doctor should perform (but probably hasn't) to guard your health. Learn more here.

For more advice about which foods you should - and shouldn't - be eating to stay in top health, sign up for ETR's free natural health newsletter.]

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New Home Destruction

Tuesday, May 26th, 2009

Thanks to the housing implosion, thousands of homes across the country lie vacant – including new ones that have never been lived in. Many developers are being forced to hand over ownership of these homes to banks. That’s when squatters, drug users, and other miscreants move into the isolated “ghost towns” that are being created.

Now at least one bank in southern California, faced with fines levied by the city, is tearing down the once-promising suburb it owns… because that is cheaper than trying to bring the homes up to code so they can be sold.

 (Source: Wall Street Journal)

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Building Brands, Starting Religions

Monday, May 25th, 2009

You can sell your products, build your brand… or start a religion. It’s a very clever and useful distinction, one that every businessperson should understand.

One of Agora’s publishers reminded me of this important business-building idea yesterday, and I’ve been thinking about it ever since. It will help you grow your business – bigger than you might believe. And it will make it easier to sustain your profits during difficult times.

Creating a brand name gives you a big advantage over your competitors who are selling generics. You will find more places to sell your products. You will be able to cut better deals with media placement. You will enjoy higher response rates. And your bottom line will be profitable and stay that way for a long, long time.

I’m not talking about universal branding (although the same benefits and principles apply). Creating a name like Coca Cola or IBM is not an option for small-business owners. But entrepreneurs can create brands within the limited universes they sell to. And those brands can dominate their market.

Call it micro-branding, if you will.

Early to Rise, for example, (more…)

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TV and Radio Making Big Money Online

Monday, May 25th, 2009

The bread and butter of TV and radio is still on-air advertising. But that’s starting to change.

According to a recent study from research firm BIA, broadcasters brought in $805 million in 2008 from ads posted on their affiliated websites, and they expect their online sales to grow to $2 billion by 2013. Industry watchers recommend that they focus on ads for products and services aimed at viewers/listeners in their local coverage areas instead of national brands.

(Source: ClickZ)

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Building Brands, Starting Religions

Monday, May 25th, 2009

Issue #2677

  • WEALTHY: You would have made $500K if you’d done this… (Ted Peroulakis)
  • HEALTHY: 2 weeks to a nutrition education (Craig Ballantyne)
  • WISE: Lucas Conley on branding

ALSO IN THIS ISSUE:

  • Why you should start a cult (Michael Masterson)
  • To be or not to be (Suzanne Richardson)
  • It’s Good to Know… about TV and radio making big money online
  • Add “insuperable” to your vocabulary

(more…)

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Simple Diet Secrets for More Energy and Fat Loss

Monday, May 25th, 2009

One of the main reasons men and women fail with their diets is a lack of education about what – and how much – to eat. And it doesn’t take much to get yourself up to speed.

1. For one week, record everything you eat on the Fitday.com website. I know it sounds tedious, but I’m only asking you to do it for seven days.

2. Use Fitday and Google to calculate how many calories you’re eating.

3. Start reading food labels. Eventually, you should move to a diet that doesn’t involve many food labels at all – a diet based on whole, natural foods, including fruits, vegetables, raw nuts, and meat. Meanwhile, reading labels will give you a good idea of what’s in the food you’re eating.

4. Write down how you feel after every meal. This will help you discover which foods make you tired and which ones give you energy.

Very simple, but very powerful! Within two weeks, you’ll be a walking nutrition encyclopedia – and will spend the rest of your life knowing exactly how much and what to eat.

[Ed. Note: Eating the right foods is only one aspect of losing fat and staying healthy. You also need to exercise regularly. Fitness expert Craig Ballantyne can help you burn fat and build muscle with three 45-minute workouts a week. Learn how right here.
For more easy-to-implement ideas about how to live longer and feel better, sign up for ETR's free natural health newsletter.]

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How to Defeat a Sneaky Enemy of Good Writing

Monday, May 25th, 2009

One of the biggest enemies of fine writing? The verb “to be.” In all its tenses, this verb can leach the impact out of almost any sentence. It sometimes seems impossible to avoid, but you need to seek it out and destroy it with a vengeance.

Your best weapon against “to be”? Stronger, more active verbs.

Take a look at this paragraph:

My husband and I were enjoying a warm, breezy stroll. The blue sky was strewn with wisps of white, the air was crisp and tinged with the perfume of magnolia trees in bloom, and the Seine was sparkling as it flowed under the Pont des Arts.

Yikes! “To be” verbs have crept in everywhere.

While not always easy, you can remedy this “to be” overkill by rephrasing a few lines and replacing the offending verbs with more evocative ones.

See how I fixed it here:

My husband and I strolled down the Rive Gauche, enjoying the April breeze on our faces. Above us stretched an endless blue sky strewn with wisps of white. The crisp air carried the perfume of magnolia trees in bloom, and the Seine sparkled as it flowed under the Pont des Arts.

When it comes to this tricky verb, ruthless editing can transform weak writing into powerful, descriptive prose.

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Sell in May and Go Away?

Monday, May 25th, 2009

A common saying on Wall Street is “Sell in May and Go Away” – meaning May’s a good time to sell your stocks and take a vacation from trading because the stock market is going to drop in the summer months.

Is this based on fact? Or is it some kind of myth?

Long-term statistics reveal that most market down periods do, indeed, occur over the six months from May to October. I crunched the numbers back to 1950, and it appears that the old adage holds water.

According to my calculations, if, for example, you’d invested $10,000 into the S&P 500 in 2008 with a strict “sell on May 1, buy on October 31″ strategy, you’d have had more than $500,000 on May 1 of 2009. If you’d just bought and held the S&P 500 during that same period, you’d have wound up with less than $80,000.

So “Sell in May and Go Away” has a history of success. It also has some other factors working in its favor: the so-called Santa Claus rallies that typically boost November, December, and January performance due to holiday spending, as well as the market boost in April due to optimism about upcoming first-quarter earnings reports.

But past performance is not indicative of future returns, and this strategy does not work every year. Plus, there are negatives. You pay a higher capital gains tax rate on stocks you hold for less than a year, and you pay more in commissions than you do with simple buy-and-hold investing.

[Ed. Note: Ted Peroulakis keeps a close eye on breaking investment opportunities as an analyst with Investor's Daily Edge, ETR's sister publication. Find out more about IDE here.

You can meet IDE's financial experts - along with other top names in the industry - in person this June. Find out more here.]

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Cancer Causers and Fighters in Your Diet

Saturday, May 23rd, 2009

The foods you eat can make you overweight and prone to disease. But they can also help you stay lean and trim… and keep serious health problems at bay.

Here are two modifications you can make to your diet to help prevent cancer.

Balance Your Blood Sugar

One of the most important elements in preventing cancer is keeping your blood sugar stable. High-glycemic foods fuel cancer’s fire by elevating insulin. But that’s not all. Sugar also depresses your immune system, giving cancer cells the opportunity to multiply and divide while the body’s defenses are down.

Protect yourself by sticking with low-glycemic foods.

Boost Omega-3 Fats

In the U.S., 80 percent of the fats we consume are omega-6s – and omega-6 fats (found in vegetable oils like corn oil and soybean oil) promote inflammation and turn on genes that fuel cancer. Omega-3s, on the other hand, supply the antidote. Not only are these healthy fats (found in coldwater fish like wild salmon and sardines, as well as flaxseed, walnuts, and chia) potent anti-inflammatories, they up-regulate the genes that guard against cancer.

Aim for at least 1 gram of omega-3s daily in the form of a high-quality fish oil supplement (like Carlson’s) or a serving of wild salmon.

[Ed. Note: Nutrition expert Kelley Herring is founder of Healing Gourmet, where you can find dozens of healthful recipes that are low-glycemic for optimum wellness. Kelley has created a revolutionary 7-part health transformation program called Your Plate, Your Fate that reveals how you can protect your health and optimize your weight by maximizing the nutrients in your food. Get all the details and learn how to get three bonus books right here .

For more advice about which foods you should - and shouldn't - be eating to stay in top health, sign up for ETR's free natural health newsletter.]

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How One Entrepreneur Went from $4 Million to $40 Million in One Year Using the Secret Code of Success

Saturday, May 23rd, 2009

I had just gotten off the stage at a major marketing conference when the founder of a nationally known software company (you’ve seen their commercials on TV) came up and said something that stopped me in my tracks:

“Noah, one thing you just said on stage changed my life. I never realized that I’ve been living my life with one foot on the brake. And if I just get my foot off the brake, I’ll be much more successful.”

He told me that his company had been “stuck” at $4 million a year for the previous four years. (My first thought was: “Gee, a lot of people would like to be ’stuck’ at $4 million!”) He asked if I would coach him on how to stop holding himself back from success. Since I’ve been doing that for companies and individuals since 1997, I said “Sure.”

What I coached him in is what I call it The Secret Code of Success. I call it a “Secret Code” because even the people using it don’t know what they’re doing!

It’s like asking Tiger Woods to explain how he got so mentally tough or Bill Gates to tell you how he made so much money. These highly successful people do certain things that they’re totally unaware of, because they are unconsciously competent at allowing themselves to succeed. They might be able to tell you some of the steps they took to get there – but because they’re unconsciously competent at letting themselves succeed, there will always be something missing in their explanation.

Let me explain what I mean by “unconsciously competent.”

To become unconsciously competent at any skill, you go through four levels:

  • Unconscious incompetence – when you don’t know that you don’t know how to do it
  • Conscious incompetence – when you know that you don’t know how to do it
  • Conscious competence – when you know that you know how to do it
  • Unconscious competence – when you do it without any conscious thought

Happy, wealthy people – whom I call the Naturals – are highly successful for the precise reason that they are unconsciously competent at allowing themselves to succeed.

Which brings us back to our software entrepreneur. When I walked him through what the Naturals are doing (without being consciously aware of it), he began to understand why, even though he’d spent a lot of time and money taking “how to succeed” programs, he couldn’t move forward.

Here are the three essential steps he took to get his foot off the brake:

1. Show appreciation for those who have made a difference in your life.

Human beings are starving for attention, appreciation, and acknowledgement. Research has shown that people will do more for acknowledgement than for money, because appreciation is the true currency of human interaction.

There are dozens of ways to acknowledge the people in your life, but what it really comes down to is your willingness to do so. That’s because everyone is wearing an invisible sign that says “Please make me feel important.” The problem is, you’re wearing that sign too!

If you become that one person in a million who is willing to make others feel important first, you’ll see an amazing turnaround in your relationships… just like our entrepreneur did.

2. Become aware of the ways you’re holding yourself back at the same time as you’re pushing yourself forward.

When I’m on stage and explain that most people are driving down the road of life with one foot on the brake, many in my audience tell me it never occurred to them that they could be stopping themselves at the same time as they’re driving forward.

This happens because the Why-To’s of Success are conscious, but the Why-Not-To’s of Success are subconscious. Everyone has reasons to want to succeed. (Those are the Why-To’s.) At the same time, most of us have hidden reasons for holding ourselves back. (Those are the Why-Not-To’s.) What made this concept truly life-changing for our entrepreneur (and for thousands of others who’ve learned The Code) was understanding that:

• Because they’re subconscious, your Why-Not-To’s of Success are hidden even from you. No one gets up in the morning and says, “I think I’ll hold myself back from success today!”

• The Naturals of Success have eliminated their Why-Not-To’s of Success. But because they’ve never had their own foot on the brake, they can’t possibly tell someone else how to get it off. That’s why there’s always something missing when they try to explain their “secrets of success.”

3. Realize the benefit of regular mentoring to achieve your goals.

While the rest of us often feel adrift and alone, the Naturals either always had, or unconsciously created, Systems of Support that allowed them to reach their goals faster, easier, and with less effort.

Having that kind of support made all the difference in the Naturals’ lives, and it can make a big difference in your life, too. One way to get the support you need to succeed is to find a mentor or coach who:

  • Understands and believes in you
  • Doesn’t make you feel wrong for wanting what you want
  • Gives you solid, doable action steps to reach your goals

Before our software entrepreneur heard me speak on stage, his company had been “stuck” at $4 million a year for the previous four years. But because he knew he was capable of much more, it was just as frustrating for him as it would be for someone making much less.

With just 90 days of coaching in The Code,he learned how to take his foot off the brake. His company’s revenues exploded from $4 million to $40 million in less than a year.

And now, every time I see his commercials on TV, I smile. Because his success is just one more example of what can happen when you take your foot off the brake.

[Ed. Note: Noah St. John, PhD, is the author of The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness and founder of SuccessClinic.com. He helps people get rid of the head trash that's holding them back and enjoy more wealth, freedom, and abundance in life. For a free book excerpt, visit http://SuccessClinic.com.

You can get more practical advice about how to accomplish your biggest goals and turn your dreams into reality from a "mentor to billionaires." Get the details here.]

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About Tunnels

Saturday, May 23rd, 2009

The world’s longest underwater tunnel (at 31 miles) is the Chunnel, which links France and England beneath the English Channel. It’s been open for 15 years.

The world’s soon-to-be longest tunnel (at 34.5 miles) is in the Swiss Alps. It will be ready for trains in 2017.

Meanwhile, New York City is in the process of replacing its crumbling aqueduct infrastructure (made up of tunnels that carry water). The new system will be 60 miles of tunnels between 10 and 24 feet wide. Started in the 1970s, the project is expected to be completed by 2020.

(Source: Discover Magazine)

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The Worst Quarter Ever

Saturday, May 23rd, 2009

The earning season is drawing to an end. But even before it began, we already knew that a lot of companies were in big trouble. Their dividends told us.

Historically, far more companies have raised their dividends as opposed to cutting or suspending them. But in the first quarter of 2009 – for the very first time since 1955 when Standard & Poor’s started tracking this – the ratio reversed. For every three companies that raised dividends, four cut them.

This is yet another red flag indicating how tight credit still is.

But how about those dividend hikers?

Many raised their dividends by 5 to 10 percent or more this past quarter. And you can even find some – including Shell and AstraZeneca – that have upped their dividend payments by over 10 percent.

Raising dividends in this period of tight credit and slumping demand is either a huge bullish statement on the prospects of the company in question or…

The biggest con job this side of the Madoff scandal.

Occasionally I find a dividend hiker I don’t like. For example, General Dynamics raised its dividend last month but also announced that it would be laying off 12 percent of its workforce. This is not a company confident about its future earnings growth.

But I’ve found that 98 percent of dividend hikes are legit – made because the company has deep reserves of cash and solid revenues.

Companies like that are good investments right now. You’d be getting a double bang for your buck: increasingly big dividend checks and share prices poised to go up.

[Ed. Note: You can read the investment advice and musings of Andrew Gordon every day in ETR's sister publication Investor's Daily Edge . ]

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