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Archive for July, 2008


Word to the Wise: Assiduous

Thursday, July 31st, 2008

"Assiduous" (uh-SIJ-oo-us) – from the Latin for "to attend to" – means tireless and unremitting.

Example (as used by Jacob Heilbrunn in a New York Times review of One Man’s America by George F. Will): "When William F. Buckley Jr. died, George F. Will… became, perhaps, the right’s most enduring elder statesman. It’s a distinction he’s worked assiduously to earn."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Is It Time to Rethink Your Career?

Thursday, July 31st, 2008

The very worst use of time is to stay at a job for months and years for which you are completely unsuited.

There are a great number of people who spend their whole lives doing something they don’t enjoy during the week, always looking forward to the weekends. They refer to Monday as “Blue Monday” and to Wednesday as “Hump Day.” At the end of the week, they say “Thank God It’s Friday!”

These are men and women with very little in the way of a future. They look upon their jobs as a form of drudgery, a penance they have to pay in order to enjoy their free time. And because of this attitude, they will seldom advance or be promoted.

They will stay pretty much where they are, moving from job to job, and always wondering why other people seem to be living the good life while they feel like they are living a life of quiet desperation.

At my seminars, I am frequently asked by people what they can do to be more successful. In almost every case, they are working in jobs they don’t like, for bosses they don’t particularly respect, producing or selling products or services for customers they don’t care about. And many of them think that if they just hang in there long enough, the clouds will part and everything will get better for them.

But the fact is that you are where you are and what you are because that’s what you have chosen. You can do amazing things with your life, but nobody else can change your situation for you. It’s entirely up to you.

The economic function of your company is to hire people at the very lowest cost so that they can serve customers at the very lowest cost in a competitive market. For this reason, no one has any obligation to pay you any more than you are getting. If possible, they would like to pay you less.

One thing I tell people over and over again is that they must become very good at doing what they are doing if they want to move up in their company. And if they don’t have the inner desire to be very good at their job, it means they are probably in the wrong one.

Excellence is like a ladder, and excellent performance at your current job is like the rungs on the ladder. In order for you to progress, you must become extremely good at what you are doing right now. Once you have mastered your current job, you will automatically move up to more difficult, more interesting, and higher-paid jobs.

Too many people do their jobs in an average or mediocre fashion, with the idea that, when the right job comes along, then they will really do a good job. But for some reason, the right job never comes along. They are always passed over for promotions and advancement. They are always the last ones hired and the first ones laid off.

So be perfectly honest with yourself. Look deep inside and decide what it is you would like to do if you only had six months left to live. What would you choose to do if you won a million dollars in the lottery tomorrow? What sort of work would you do if you were absolutely guaranteed of success in any one field? If you had no limits on your abilities and opportunities – no debts, no problems, no commitments – what would be your ideal job or career?

Research shows that the things people liked to do best between the ages of 7 and 14 were a very good indicator of what they would be most successful at as adults.

A man at one of my seminars told me that when he was between the ages of 7 and 14 he loved to build model airplanes. He built more and more complicated planes, and then built them with engines and flew them in contests.

Today, he is 35 years old. He has a degree in aeronautical engineering. He designs small aircraft. In addition, he owns an aircraft maintenance company and an air charter firm. He is a multi-millionaire, and he feels like he has never worked a day in his life. He has always done what he loved to do and most enjoyed from the time he was a little boy.

If you’re not sure about your true calling, ask the people closest to you. Ask them, “What do you think I would be the very best at doing with my life?” It is amazing how people around you – including your spouse, your best friends, and your parents – can see clearly what you should be doing when often you cannot see it yourself.

Project yourself forward five years, and imagine that your entire life is perfect in every respect. Imagine that you are doing exactly the right job for you, in exactly the right place, with exactly the right people, and earning exactly the amount you want to earn.

What would that look like? Where would you be, and what would you be doing? Who would you be with, and how would you have changed?

When you have that picture in your head, think about the steps you would have to take to get from where you are today to where you want to be in five years. What skills would you have to develop? What information would you have to acquire? What obstacles would you have to overcome?

Success comes from being excellent at what you do. The market pays excellent rewards only for excellent performance. It pays average rewards for average performance, and below-average rewards for below-average performance.

But excellence is a journey, not a destination. You never quite get there. You can never relax. The market is always changing, so what constitutes excellence today will be different tomorrow and very different next year and every year thereafter.

All really successful and happy people know in their hearts that they are very good at what they do. And if you are doing what you really love and enjoy, if you are following your true calling, you will know it too.

Become more successful by reading our daily newsletter!
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[Ed. Note: Finding your true calling can help you find happiness, success, and even wealth. Put Brian Tracy's strategies to work, and you could have it all. And if you want to find your focal point and learn to maximize your income and minimize your effort, check out Brian's 6-CD Power of Clarity program.]

 

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The Exercise Tricks That Whipped Michael Into Shape

Thursday, July 31st, 2008

Listen, we all fall off the wagon sometimes. Especially when it comes to our fitness goals. Even Michael Masterson slips up. As I explained yesterday, ] he was 19 pounds over his ideal weight in February.

If you want to lose weight… or just increase your level of fitness… I’ve got a high-intensity workout regimen that can slim you down. In fact, it helped Michael lose over 13 pounds of pure body fat in just six weeks.

Michael had already been training pretty intensely with me. (He’s been known to call me the "Pain Mistress.") A normal 45-minute exercise regimen for Michael included a proper 10-minute warm-up, three to four sets of full-body training circuits (six to seven minutes each), and a 10-minute cool-down.

But because Michael wanted to get back his ideal weight quickly, we needed to "kick it up a notch." So, in addition to his normal routine, we added two simple exercise tricks that worked like a charm.

Trick # 1: A 10-minute Dr. Sears PACE program before the cool-down. Michael did 100-yard sprints four or five times in a row. In between each sprint, he would rest for 30 seconds to three minutes. This allowed his heart rate to come down close to his resting heart rate. Then he’d raise it again with the next sprint.

Trick # 2: More compound and callisthenic movements. These exercises take less time than isolation movements (exercises that focus on one muscle at a time). You get a bigger bang for your buck, while, at the same time, burning more calories, developing more muscle, and burning more fat. And these "side effects" can last for up to 48 hours after the workout!

Here is one compound exercise to try: The Squat to Shoulder Press…

Start by grabbing either soup cans or dumbbells. Stand with your feet a little wider than hip-width apart. Hold the weights at shoulder level, bending your arms. Squat down. Press up from the squat, simultaneously straightening your arms above your head.

The above exercise regimen is only part of what helped Michael get down to his ideal weight. Check back next week to discover the changes he made to his diet to lose fat.

[Ed. Note: If you're looking to see results like Michael's, Coach Yari can help. She's offering a special online training program for people who can't make it to her gym. Learn how to burn up to 37 pounds of fat in 6 weeks right here.

Of course, working out isn't the only key to getting fit. Get healthy recipe ideas, the latest news on natural supplements, and plenty of motivation right here.]

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Is It Time to Rethink Your Career?

Thursday, July 31st, 2008

Issue #2422

  • WEALTHY: How to ensure that you WILL move forward in life (Brian Tracy)
  • HEALTHY: Two ways to drop fat fast (Yarixa Ferrao)
  • WISE: Denis Waitley on achievement

ALSO IN THIS ISSUE:

  • The power of a single word (Michael Masterson)
  • Why you shouldn’t try to be a copywriter (Howie Jacobson)
  • It’s Fun to Know… about cloning your dog
  • Add "assiduous" to your vocabulary

(more…)

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It’s Fun to Know: Cloning Spot

Thursday, July 31st, 2008

If you can’t bear to live without your pet dog, two competing South Korean labs might be able to help you out when he passes away. For a fee ranging from $50,000 to $100,000, either one will clone the little fella.

So far, the labs’ best customer has been the South Korean government, which has commissioned several dogs cloned from a renowned drug-sniffing dog in hopes that the clones will be easier to train. The labs hope to expand into the international pet-cloning market within the next several months.

(Source: Reuters)

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Something Useful Suzanne Taught Me

Thursday, July 31st, 2008

When Suzanne Richardson took over as Managing Editor of ETR, I was pleased. I had recommended her – so her promotion was a feather in my cap as well as hers.

I expected to teach her a lot about writing and editing. But on that first day of her new job, it was she who was doing the teaching.

I e-mailed her my ETR essay for the week, and she e-mailed back a quick reply with a single word on it: "Thanks!"

"Thanks!" That was it. But, boy – it made me feel good.

She hadn’t even read the essay yet. But she thanked me for sending it. And her thank you ended with an exclamation point. With that exclamation point, she seemed to be saying: "I’m feeling good today, and getting your essay on time made me feel even better."

Now maybe I was reading too much into that – but the next time I sent her an essay, I wondered if she would send me the same reply. Sure enough, she did. And guess what? It made me feel good all over again.

If you knew Suzanne personally, you would know that she is a cheerful person. Highly intelligent, highly articulate – she had found a very concise way to convey that cheerfulness to me in a single word.

It doesn’t matter to me that she surely sends the same message to every other ETR contributor. I believe she means it. And it warms my heart.

I used to bartend with a guy named Geno Rice. Geno was the best bartender I ever worked with. Not only was he amazing at making drinks, he was always the best-liked bartender in any place he worked.

Geno had a secret. He greeted everyone who walked in his bar with a hearty, "Hey, [NAME], how’s it going?" He greeted not only customers that way. He did the same with his fellow workers. And when Geno said, "Hey, Michael! How’s it going?" I felt good.

Dale Carnegie correctly pointed out that a person’s name is always his favorite word. And when Geno said anyone’s name, he said it with the same tone of voice that Suzanne conveys to me with her exclamation point.

Since that first "Thanks!" from Suzanne, I’ve made an effort to thank people whenever they send me something via e-mail – almost anything. And I use her technique: one word with an exclamation point.

It’s a small lesson, but a valuable one.

When you are communicating by e-mail, it’s easy to give the wrong impression. Just yesterday, for example, I received an urgent e-mail from an accountant I work with, asking if she had said anything to offend me. I couldn’t imagine what she was talking about. It must have been something in an e-mail that she misinterpreted.

So I e-mailed back that she was aces with me and could do no wrong. And I ended by thanking her for alerting me to the misunderstanding. And, yes, I ended that e-mail with an exclamation point!

[Ed. Note: A single word - like "Thanks!" - can have enormous power. But it's not the only word that can alter people's perception of you. When you have a wide-ranging vocabulary, you'll find that people treat you with respect and even admiration. A broad vocabulary can even help you earn more money! Learn how you can add 120 new words to your personal lexicon from the comfort of your couch or your car.]

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How to Use E-Mail Vacation Messages

Wednesday, July 30th, 2008

You’re probably familiar with the idea of using an automated e-mail response to inform people that you’re away on vacation.

The autoresponders used by both Alex Mandossian and MaryEllen Tribby (1) explain that all their incoming e-mails will be automatically deleted while they are gone, and (2) tell the sender to re-send the e-mail after a certain date. Others use autoresponders to direct people to alternate contacts. For instance, a CEO on vacation might direct all urgent e-mails to her vice president.

Automated messages like these can be very useful – to you and the people who email you.

But that’s not all you can do. If you have time – and know in advance that you’ll be out – there’s a quick extra step you can take…

For about a month before you go, append a short statement to your outgoing e-mail signature saying that you’ll be going away from [date] to [date]. If practical, add a request for people to contact you in advance of your vacation should they need anything from you.

I always do this before I leave for vacation or for a conference, and it’s been a big help.

[Ed. Note: It's surprising how some of the simplest actions - like adding a note about your upcoming vacation to outgoing e-mails - can have a big effect on your business. Get more advice from Senior Internet Consultant David Cross and the ETR team on which changes you need to implement to make your Internet business grow. Check out the details now.]

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Word to the Wise: Colloquial

Wednesday, July 30th, 2008

"Colloquial" (kuh-LOH-kwee-ul) – from the Latin for "conversation" – refers to informal spoken language.

Example (as used by the 19th-century historian John Richard Green): "The abandonment of … poetic diction for the colloquial language of real life."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Reforming Michael Masterson

Wednesday, July 30th, 2008

Ben and Jerry’s ice cream late at night. That’s one of the bad habits Michael Masterson developed last winter. The result of this indulgence? He ended up 19 pounds over his ideal weight. 

I discovered this little secret back in February. And let me tell you, it was a big relief. I’m a professional trainer, and I’d been working Michael pretty hard. Plus, Michael practices Brazilian Jiu Jitsu several times a week. Not to mention that he knows his stuff when it comes to fitness and nutrition. So when he stopped dropping body fat and started gaining weight, I was stumped.

Once he confessed the ice cream habit … and his tendency to enjoy a more-than-occasional dinner filled with high-glycemic, complex carbohydrates (like pasta, rice, or mashed potatoes), I knew he was ready to change. (You have to admit you have a problem before you can fix it, after all.) And I knew exactly what to do to help him quickly and efficiently burn off the extra pounds.

In six weeks, he lost 15 pounds and dropped from 23 percent body fat to 18.5 percent. That’s a loss of 13 pounds of pure fat!

Good for Michael! And it’s good for you, too. Because if you have a few extra pounds to lose, I’m going to be teaching you a few of the little tricks I taught Michael that you can use to get your health back on track.

Here’s the first trick: Recognize that your habits need to change.

It’s as simple as that. If you’re eating potato chips or cookies as a snack every day, recognize that you need to stop if you want to have the body you dream of. If you aren’t exercising enough, recognize that you need to make a change in your routine.

That’s it for today. But check back tomorrow, and I’ll teach you another little trick – an exercise routine to help you get back into shape.

[Ed. Note: If you're looking to see results like Michael's, Coach Yari can help. She's offering a special online training program for people who can't make it to her gym. Learn how to burn up to 37 pounds of fat in 6 weeks right here.

Of course, working out isn't the only key to getting fit. Get healthy recipe ideas, the latest news on natural supplements, and plenty of motivation right here.]

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It’s Good to Know: Minimum Credit Card Transactions

Wednesday, July 30th, 2008

You’ve no doubt seen these signs at your local market, convenience store, and other businesses: "No credit card transactions under $10." Merchants post them to avoid paying the credit processing fees that eat into their profit margins on low-dollar-amount sales. But, guess what? The merchant agreements they have with Visa, MasterCard, and Discover do not allow this practice. Mention it next time you’re denied at the register.

(Source: The Consumerist)

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Living Rich: Escaping the Internet

Wednesday, July 30th, 2008

How many hours a day do you spend on the Internet? Me, I’m always connected – mainly because I work remotely. And, according to a Nielsen Online report, the average American was online 54 hours during the month of May.

It may come as no surprise that all this Internet interaction – combined with information overload and instant gratification – might not be so good for you. For one thing, it could be interfering with the way your mind works – and keeping you from enjoying some of life’s greatest pleasures.

Nicholas Carr addressed a new Internet "side effect" in July’s issue of The Atlantic. Here’s an excerpt from his article:

"I’m not thinking the way I used to think. I can feel it most strongly when I’m reading. Immersing myself in a book or a lengthy article used to be easy. My mind would get caught up in the narrative or the turns of the argument, and I’d spend hours strolling through long stretches of prose. That’s rarely the case anymore. Now my concentration often starts to drift after two or three pages. I get fidgety, lose the thread, begin looking for something else to do. I feel as if I’m always dragging my wayward brain back to the text. The deep reading that used to come naturally has become a struggle. … What the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles."

I can empathize. It’s easy to shuttle between 12 different browser windows … easier still to scan a blog entry or an article for the "gist" before moving on … or to cope with information overload by dealing with it in tiny slices.

If that’s how you do most of your reading these days, it seems reasonable that your brain would "reset" itself to functioning that way. And that doesn’t bode well for your ability to process longer chunks of information – nor for your sanity.

Here’s a solution: Give yourself a daily "Living Rich" break from the Internet. Get lost in a novel. Close your eyes and listen to classic jazz. Enjoy a wine tasting with a few friends. Attend a concert in the park. Plan a trip to a new city or country.

If MaryEllen Tribby – CEO of a multimillion-dollar company – can leave her laptop at home for a week while she’s on vacation, you can shut down your computer for a few hours a day.

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Playing the Slots

Wednesday, July 30th, 2008

If you are building an Internet marketing business, you will soon start to get requests from people asking you to promote something of theirs by sending an e-mail to your list.

Or perhaps you are on the other end of that transaction, asking successful Internet marketers to promote your book or event. And when they say no or ignore you, as most probably do, you become dismayed or even angry.

In this article, I want to increase your chances of convincing other online marketers to promote you or joint venture with you.

To begin with, you have to understand slots – and their monetary value.

A "slot" in Internet marketing is one of the finite number of opportunities during the year when the Internet marketer can send an e-mail to his list. I say "limited," because you can’t send too many e-mails to your subscribers. If you do, you’ll annoy them. They’ll unsubscribe, and your valuable e-list will get smaller.

For those of us who publish our free e-zines monthly, twice a week is about the maximum e-mail frequency our subscribers tolerate from us. With two slots a week, that means we have approximately 100 slots a year.

Let’s say I gross $400,000 a year in my online marketing business. That means each slot is worth $4,000 in revenue.

If I take up one of those slots by sending an e-mail promoting something of yours for which I make no money (e.g., a free teleseminar), it costs me $4,000 in lost revenue. Even if you offer me an affiliate commission to sell one of your products to my list, I have to ask myself whether it’s going to make the $4,000 I need.

Often, the products people ask me to promote are priced too low… and the commission is too small… for me to give up a slot. And when I turn them down, they are disappointed or even offended.

TC sent me a review copy of his new book with a letter asking me to promote it to my list. It’s a paperback book with a $19.95 cover price… and TC was offering me a 20 percent commission.

That means my commission on each book sold would be about four bucks. So I’d have to sell 1,000 of them for it to be worth taking up a slot. And the chances of me selling 1,000 copies of someone else’s book are slim to nonexistent.

Okay. Let’s say you want to convince me… or another Internet marketer who has a list you want to reach… to promote something of yours to his subscribers. Here are the questions I would ask you… and the responses that would get me to consider your deal.

1. Who are you and how do I know you? If you subscribe to my online newsletter… or read my books… or we met at a seminar… or have a mutual acquaintance… say so. This is important, as I generally promote products only from people I know or have some connection with.

2. How would your product benefit my subscribers – i.e., how would they profit from its content? Answering this requires you to have a familiarity with my list, which you can easily get by subscribing to my free e-zine.

3. What is your product price and the affiliate commission? If the price is too low – less than $20 – my commission will be too low to make any money from it. I give a 50 percent affiliate commission on all my products – and I look for a 50 percent affiliate commission on products others ask me to promote.

The rule of thumb for pricing products sold via direct response – online and offline – is that the sales price should be at least 8 times the cost of goods. This formula allows you to give up 50 percent of the purchase price to an affiliate… and still collect 4 times your cost of goods on each unit sold. On extremely high-priced products… $1,000 or more… an affiliate commission of 25 percent is acceptable to most potential joint-venture partners, because it gives them $250 for each $1,000 unit sold.

One more thing: Before I would agree to a joint-venture deal with you, even if your responses to the above three questions are satisfactory, I will ask for a review copy of your product.

This is mandatory. When I promote your product to my subscribers, I am recommending it to them. And I can’t recommend something I haven’t seen.

As an entrepreneur looking for joint-venture partners online, you need to understand that, for most Internet marketers, their e-mail offers to their list are the primary way they make money and put food on the table. And the number of opportunities they have to make money by sending those e-mail offers is limited.

For an Internet marketer with 100 slots a year, each slot represents 1 percent of his gross annual income. Unless that online marketer is your best buddy, why would he give up 1 percent of his total income for the year to promote your book, event, or news… just because you think his subscribers should know about it?

Internet marketing is a serious game… and to get the players to joint venture with you, you have to propose a deal that’s profitable and beneficial to you both.

[Ed. Note: Now's your chance to discover the true secrets behind ETR's $300 million success story. Our team of business-building experts has broken down the whole process into bite-sized chunks - so you can implement them TODAY and start seeing results pretty much immediately. Find out about your shortcut to business success here.

Bob Bly is a copywriting master and the author of over 70 books. If you want expert insights into the world of direct marketing, sign up for his free monthly newsletter, Direct Response Letter. Do so today and get over $100 in free bonuses.]

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Playing the Slots

Wednesday, July 30th, 2008

Issue #2421

  • WEALTHY: 3 questions that can get you "in" with other info-publishers (Bob Bly)
  • HEALTHY: A simple way to start changing your health for the better (Yarixa Ferrao)
  • WISE: Yanik Silver on joint ventures

ALSO IN THIS ISSUE:

  • How the Internet is affecting the way you think (Suzanne Richardson)
  • A month before your vacation… (David Cross)
    It’s Good to Know… about minimum credit card transactions
  • Add "colloquial" to your vocabulary

(more…)

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What Do Donald Trump, Jack Welch, and I Have in Common?

Tuesday, July 29th, 2008

The other night at dinner, my seven-year-old son Connor asked, "Mom, is it easy to fire people?"

I told him it was the hardest thing that any boss has to do.

His next question was, "Then why do you do it?"

I asked him a simple question: "Do you remember when Delaine (his three-year-old sister) bit the little boy in the park and we took her home and gave her a time-out?" He nodded.

"Do you think I should have given you a time out as well?"

"Of course not," he said. "I didn’t bite the kid." 

I explained that I have an obligation to every single person in the ETR organization. I cannot let one person have a negative effect on 26 other people’s lives. And keeping an employee who is not doing his job properly, or who is disruptive to her co-workers, is not fair to the company as a whole. 

It seems like such a simple concept to rid your organization of sub-par players. Yet it is one of the largest problems I see among entrepreneurs and fledgling business builders. They have an extremely hard time firing people.

Instead of confronting the situation head on, they start taking over the sub-par employee’s tasks or parsing them out to the good employees. But instead of helping, this causes resentment and anger. And soon the good employees start jumping ship. 

Don’t let this happen to you. It is your business, and so it is your responsibility to create and maintain a culture that is conducive to productivity.

If you have been toying with the idea of firing someone but keep saying to yourself "It will get better"… if you have been on the fence for a month or more… you are wasting too much time and mental energy on a decision you have already made. You should be spending that time and energy on making sales and growing your company.

Fire the person. Make sure you do it with respect and compassion. Everyone in your organization will be better off for it.

[Ed. Note: It may be tough, it may be unpleasant. But you can't grow your company if you allow the bad eggs to stick around. Once you get rid of your sub-par employees, you can concentrate on taking your business to the next level. Learn how to get expert advice about what you need to do to create a blockbuster business from the ground up right here.

Is firing hard for you? Have you ever kept on an employee longer than you should have? Let us know in our comments section here.]

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Get More Antioxidants and Satisfy Your Cravings

Tuesday, July 29th, 2008

We all need to get more antioxidants in our diet. That’s because free radicals – rogue molecules that wreak havoc on our cells and contribute to disease and degeneration – are constantly being generated, even as a result of basic biological functions like breathing and digestion. But by choosing foods that are high on the oxygen radical absorbance capacity (ORAC) scale, we can pack more free-radical-fighting power into every bite.

Researchers at the USDA Nutrient Data Laboratory recently released the ORAC values of various foods. In the report, raw broccoli came in with an ORAC score of 1,362. That’s pretty good, but not nearly as high as blueberries. With a score of 6,552, blueberries rank near the top of all fruits and vegetables. But even blueberries can’t hold a candle to cocoa. With an ORAC score of 80,933, the antioxidant power of cocoa powder is simply off the charts!

When choosing cocoa, be sure to opt for the organic, non-alkalinized variety. (I like the one from NOW Foods.) "Dutched" cocoa has been treated with potassium carbonate, which cuts the antioxidant capacity in half.

Fend off free radicals deliciously, by stirring antioxidant protection into your coffee, blend it into a berry smoothie, or make your own cocoa-packed desserts at home with low-glycemic sweeteners like erythritol and stevia.

[Ed. Note: Getting healthy doesn't have to be hard. By making a few simple changes to your lifestyle, you can feel better than you have in years.

You can get antioxidant protection in a sinfully sweet package. Kelley Herring's new company, Wellness Bakeries, has created all-natural, protein-packed, high-fiber, low-glycemic, and completely guilt-free dessert mixes. To try a delicious slice for yourself, click here.]

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Where the Beer Is Great and the Bonds Are Better

Tuesday, July 29th, 2008

Issue #2420

  • WEALTHY: Why you should send your money to Australia (Andrew Gordon)
  • HEALTHY: 3 foods with super free-radical fighting power (Kelley Herring)
  • WISE: Zig Ziglar on the importance of money

ALSO IN THIS ISSUE:

  • Weeding out the bad in your organization (MaryEllen Tribby)
  • You and I vs. you and me (Suzanne Richardson)
  • It’s Fun to Know… about the next solar eclipse
  • Add "soporific" to your vocabulary

(more…)

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Australia: Where the Beer Is Great and the Bonds Are Better

Tuesday, July 29th, 2008

About a year ago, my father invested in a Merrill Lynch bond. I looked it over… noted its high rating… and saw nothing wrong with it.

Not long after that, I was speaking to a vice president of Bank of Nova Scotia. I asked him about the bank’s exposure to the subprime crisis. He said it was negligible. I then asked him about the GMAC loans it had recently bought. He said they were fine… the defaults lower than they had projected. So I added the bank to one of the portfolios I recommend to my subscribers.

The Merrill Lynch bond has since plunged and then rebounded. And the Bank of Nova Scotia’s shares are almost exactly where they were when I made my recommendation. That’s much better than most North American banks have done over the past year.

 

No harm, no foul?

I’d be the stupidest guy on the planet if I thought there were no lessons to be learned just because those investments didn’t turn to mush.

Fact is, my assumptions have changed.

Had I known then what I know now, I would not have touched that Merrill Lynch bond with a 10-foot pole. And I wouldn’t have cared if a high-ranking bank official swore to me they weren’t exposed to the U.S. subprime mortgage market. I wouldn’t have believed him. I definitely would have put off investing.

The housing bust, subprime mess, credit crunch, and resulting financial crisis have done more than just bring the market down. They’ve led to a stunning collapse of confidence that has infected the entire investment world. Banks don’t want to lend to each other… institutional investors no longer know what’s safe… and retail investors don’t believe anything anymore.

How can they? The rating agencies have proved beyond a shadow of a doubt that they do not understand derivatives. Their ratings are worthless.

And the brokers and analysts who follow every twist and turn the market makes? The last year must have made them so dizzy that they can’t see the forest for the trees. They’ve been making one bad call after another.

A few months ago, for example, Buckingham Research estimated that Bear Stearns had $35 billion in liquid assets and borrowing capacity, enough to operate for 20 months. Turns out it had enough for three days. This is one of dozens of examples I could cite.

There’s so much uncertainty in the investment world that we can no longer fall back on our long-held ideas of what makes a safe investment.

Munis? Sorry. Thanks to the shaky status of the monoline insurance companies (which insure munis), they’re no longer the safe investments they used to be.

Money market funds? They’ve been hit too. Some brokerages are covering losses with their own money rather than pass them on to those who invested in these supposedly safe havens.

Good move. I don’t blame them.

What’s left? Oh, yes. How could I forget U.S. government bonds? Okay, they’re still safe… but are they really investments? I mean, can anything you get a negative return on be considered an “investment”?

I don’t think so – and that’s exactly what you’re getting with them. A 10-year Treasury note would give you a 4.01 percent yield. Meanwhile, inflation is running at 4 percent, and that excludes food and energy prices. The real rate of inflation would be much higher.

Investing in U.S. bonds is worse than giving the government a free loan. Instead of the government paying you for the loan, you pay the government for the privilege of loaning it your money.

Do you feel honored? Or cheated? Well, I can’t speak for you. But this is the kind of honor that could land me in the poorhouse. I’d say cheated.

So… is there any investment that is truly safe?

There sure is. Australian government bonds have never looked better than they do right now. And this is the perfect time to jump into them…

Not only because Australia has one of the strongest economies in the world. Unemployment is at a 33-year low. And prices of its two big exports – coal and iron ore – are at historical highs. It doesn’t hurt that around 66 percent of Australia’s exports are commodities.

And not only because Australia is effectively shielded from the problems we’re having in the U.S. They trade mostly with fast-growing Asia. In fact, 60 percent of their exports go to Asia.

The biggest reason the timing couldn’t be better is because the Aussie government has been raising its key interest rate to stave off inflation. They’ve raised it all the way to 7.25 percent. They’re at or near the top of their rate-raising cycle.

Other interest rates, including bond rates, feed off this basic government rate. If this rate is more than twice as high as the U.S. benchmark interest rate, then most of the other rates will be too – including Australia’s government bond rates.

Sure enough, the Queensland 10-year government bond pays a nice 6.99 percent interest. That’s not quite twice as high as the equivalent U.S. government bond rate, but it’s close.

What’s more, you can buy these bonds for a discount. And the discount isn’t going to get any better. Here’s why…

The Australian government paused its key interest rate hikes three months ago. That means, for now, interest rates have peaked in Australia. The only way they would go higher is if the Reserve Bank of Australia resumed rate hikes. That’s possible, but unlikely.

And if you don’t want to tie up your money for 10 years? There’s another group of Australian bonds that could be perfect for you. I’m talking about corporate bonds, including bonds issued by GE – one of the biggest companies in the world.

These GE bonds are triple-A rated – the highest rating bonds can get – which means they come with very little risk. Usually, the lower the risk the lower the yield. But these highly rated bonds offer high yields of 7.97 percent. (Ask your broker for 8.5 percent coupon February 2011 maturity bonds from GE in Australia.)

Or you might prefer Australian bonds from Nestle, the huge Swiss firm. Its bond is double-A rated and offers a yield of 7.0 percent. (Ask your broker for 7.25 percent coupon January 2011 maturity bonds from Nestle in Australia.)

Because these bonds mature in 2011, they would tie up your money for less than three years. To get in before prices go higher (and yields go lower), you should buy Australian bonds NOW.

Buying international bonds is pretty easy… as long as you go to the right place. You can always go to a full-service brokerage specializing in international bonds. But many of the bigger brokerages are able to trade them, too, so call a few and find out.

You could also call up your broker. Ask him to recommend someone who does overseas bonds.

[Ed. Note: Sometimes, as ETR's Investment Director Andrew Gordon just explained, making money is as simple as looking overseas. In fact, there's plenty of money to be made in the markets. It's practically raining cash - and all you have to do is set out a bucket to catch your share. Andrew can show you where to put the bucket.]

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Word to the Wise: Soporific

Tuesday, July 29th, 2008

Something that’s "soporific" (sop-uh-RIF-ik) – from the Latin – induces sleep.

Example (as used by Benjamin Schwarz in The Atlantic): "Since the war – beginning in 1950 with… Richard M. Titmuss’s Problems of Social Policy – … a tour de force whose soporific title belies its often disturbing contents – historians have probed, revised, and re-revised nearly every aspect of this self-defined finest hour of the British people [the Blitz]."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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It’s Fun to Know: The Next Solar Eclipse

Tuesday, July 29th, 2008

The next total solar eclipse will take place this coming Friday, August 1. You might have to do some traveling to see its full effect, however. The eclipse will be most visible in northern Canada, then the Arctic, Russia, and China. People in northeastern North America, as well as most of Europe and Asia, will see a partial eclipse. If you miss this one, mark July 22, 2009 on your calendar. That total solar eclipse will be visible in India, China, Japan, and some islands in the South Pacific.

For more information and a schedule of upcoming solar, as well as lunar, eclipses, go to eclipse.gsfc.nasa.gov/eclipse.html.

 (Source: SPACE.com)

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IndyMac Goes Down, Who’s Next?

Monday, July 28th, 2008

What started last summer with news of credit problems and uncertainty in the mortgage industry has now claimed its first major bank. The FDIC took control of IndyMac Bancorp on July 13, in what is the third-largest bank failure in U.S. history. 

I remember reading numerous articles last summer about how the damage would be limited to the financial sector and would not bleed over into the rest of the economy. I also remember writing an article for Investor’s Daily Edge disagreeing with that general consensus.

How can a tightening credit environment not affect the entire economy when, as a nation, we rely on credit so heavily? 

Until the housing market stabilizes, the financial sector will continue with its struggles. And I don’t look for the housing market to turn around until later this year or early next year.

IndyMac may have been the first bank to fail during this financial crisis, but it won’t be the last. My advice is to steer clear of financial stocks for the foreseeable future.

[Ed. Note: There's so much turmoil in the economy right now, it's hard to believe you can ever make money again. But you certainly can - especially when you discover investment expert Rick Pendergraft's "embarrassing" secret. Learn the details here.]

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Michael’s 4-Step Plan for Dealing with Disaster

Monday, July 28th, 2008

Issue #2419

  • WEALTHY: This sector’s in crisis – so steer clear (Rick Pendergraft)
  • HEALTHY: A healthy replacement for sugar and fat (Kelley Herring)
  • WISE: Richard Bach on disaster

ALSO IN THIS ISSUE:

  • The worst has happened. Now what? (Michael Masterson)
  • Should your articles "speak to" the search engines? (Brian Edmondson)
  • It’s Good to Know… about sports injuries in kids
  • Add "redoubt" to your vocabulary

(more…)

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It’s Good to Know: Young Athletes, Grown-Up Injuries

Monday, July 28th, 2008

If your kids play sports, take note. In recent years, doctors have seen a dramatic rise in the number of young children requiring treatment for common adult-athlete injuries, including stress fractures, tendonitis, cartilage damage, and even torn ACLs (anterior cruciate ligaments). In some cases, these injuries result in permanent damage that can affect the child’s physical development.

Sports medicine specialists say that a major contributing factor is that children are picking a favorite sport at a very young age and playing it year-round, often with no breaks. To counteract this trend, doctors recommend regular breaks from organized sports, and improved strength and conditioning training for child athletes. They also recommend that coaches and parents become more aware of the causes of these serious injuries and how to prevent them.
(Source: Associated Press)

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Inulin: Fiber of the Future

Monday, July 28th, 2008

The latest advancements in food technology are bringing a myriad of power-packed "functional food" ingredients to tables across the globe. And one of the most potent and unique of these is inulin.

Inulin is a sweet-tasting fiber derived from a wide variety of foods, including agave, garlic, and artichokes. Chemically classified as a fructan, inulin is a chain of fructose molecules linked together. And the unusual way that these molecules are linked is what gives inulin its fantastic functionality and low glycemic score.

You see, inulin can’t be digested by the enzymes in your body – which means it has no effect on blood sugar levels. And that means less work for your endocrine system.

But the benefits don’t end there. Inulin also acts as a prebiotic, helping to boost friendly bacteria in the digestive tract – especially the important Bifidus variety. Boosting these healthy "germs" helps to reduce inflammation, fuels your immune system, and even helps guard against cancer.

Oddly enough, inulin’s extraordinary chemical structure gives it not only a sweet taste, but a creamy, fat-like texture too. That’s right, inulin fiber can be used to replace both sugar and fat in foods.

You can find inulin at your local health food store, and stir sweetness, fiber, and prebiotic protection right into your favorite beverages. Or look for cutting-edge products formulated with inulin (like Stonyfield Farms yogurt).

[Ed. Note: By making simple changes to your lifestyle, you can reap huge health benefits. Start feeling better and getting healthier right here.

Inulin can amp up the healthfulness of your favorite desserts. Nutrition expert Kelley Herring has used it to help create a delicious and completely guilt-free chocolate cake. Find out how to make rich and healthy desserts right here.]

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Word to the Wise: Redoubt

Monday, July 28th, 2008

A "redoubt" (rih-DOWT) – from the Latin for refuge – is a small, usually temporary, defensive fortification.

Example (as used in The Economist): "Evicting the intruders from their mountain redoubts with ground forces alone was beginning to look like a protracted and expensive task."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Inside the Internet Money Club: How to Write Search-Engine-Friendly Articles

Monday, July 28th, 2008

Writing articles and submitting them to article directories (such as ezinearticles.com) is a great way to increase your ranking in the search engines and get ever-growing amounts of traffic back to your website. And I often recommend that aspiring entrepreneurs who may be short on time use inexpensive freelancers to write those articles.

But should you give your freelancer a list of the keywords you are targeting?

That’s the question an Internet Money Club member asked last week. "I am in the process of outsourcing content on Elance. Should I give the contractor the keywords to write articles based on my keyword research?"

In short, the answer is yes.

When you write and submit articles, you want to get ranked for the specific terms your target audience is searching for. You can research the keywords your target market is searching for by using a simple keyword research tool such as Word Tracker (WordTracker.com).

When writing your articles, or having them written for you, you should focus each article around the keyword or keyword phrase you have selected. This would include having it in the title of the article, and sprinkled throughout the beginning, middle, and end of the article.

I usually aim to have a keyword density of around 2 percent. You can use a free tool at Live-Keyword-Analysis.com to check the keyword density of your articles.

Let’s say you’re writing an article on dog grooming. You may want to target the keyword phrase "dog grooming." (But stick to that one keyword phrase. Don’t try to target other phrases, such as "poodle haircut" or "dog toenail filing" in the same article.) Once you’ve selected your keyword or keyword phrase and written your article, you can run the article itself through the keyword analysis tool to determine its keyword density. If the keyword density is too high or too low, you can adjust it.

Also be sure to include the keywords you are targeting in the title of your articles – e.g., "Dog Grooming Mistakes and How to Avoid Them."

Keep in mind that you are writing for a human audience first. The search engine rankings are secondary. (You don’t want to go overboard and end up "keyword stuffing" your articles. Write naturally and be informative – and then use the keyword tools to get the most benefit from your articles.)

[Ed. Note: High-level "secrets" to success on the Internet aren't necessarily complicated. While you can't get personal mentorship from Internet Money Club Director Brian Edmondson until the IMC Class of 2009 opens up, you can still get help to take your Internet business to the next level. ETR's team of Internet marketing experts have laid out a step-by-step program for creating a money-making business online. Get the details here.]

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When Disaster Strikes

Monday, July 28th, 2008

Your doctor reads your EKG and says, "Holy Cow! I’ve never seen anything like this before!"

That "party girl" you woke up to New Year’s Day tells you she missed her period.

You left your bag, with all your IDs and banking information, on the subway.

Sometimes life dishes out these little disasters. How you react to them says much about your character and bears heavily on your ability to carry out a successful life.

The first time I lost my wallet, my first thought was doomsday: a highly skilled theft ring had taken it and already emptied all my bank accounts. That tells you I am prone to panic. K will attest to that. She has had to remind me on countless occasions not to panic, that "chances are everything will turn out fine."

Having a positive disposition is very helpful when you are faced with a challenge – big or small. But I’ve learned that even bleak-minded people like yours truly can overcome their fears and respond to crisis positively by following a few simple guidelines.
 
My nephew is a lot like his uncle. Recently, he got himself into a bind at the college he goes to. He acted imprudently and broke a few rules. Now he’s facing disciplinary action. What had begun as a very promising college career at a great university has metamorphosed into a potential disaster.

He’s worried, he told me – so worried that he can’t think straight. He’s imagining Armageddon. Sleeping fitfully. Distracted at work.

I know how he feels. I’d feel the same way if I were in his situation. But I’ve had enough experience by now to know that you can’t give in to your fears. When you are faced with a threatening challenge, it’s difficult to push ahead. But if you don’t find a way to do so, your productivity can quickly shrink to zero and your life can be put on permanent hold.

You don’t want that to happen. So the next time disaster strikes you, follow the protocol I suggested to my nephew in an e-mail this morning:

1. Make friends with the devil.

What is it that is scaring you? It is probably some "worst-case" scenario that you keep running through your mind.

Some people will remind you that most of the time worst-case scenarios don’t unfold. That’s why they call them worst-case. "Don’t worry about that," they’ll tell you. "It probably won’t happen, so get it out of your head."

But such advice is useless to the person who has already got the worst-case scenario in his head. It is, after all, a very scary movie. And he’s the star of it. Not thinking about it is not an option.

The solution that works for me is to let the movie play itself out in its entirety. I allow myself to imagine the worst, vividly and in detail. And then I find some way to see myself living satisfactorily with that dire reality.

If, for example, I am imagining identity thieves stealing all my assets and leaving me in penury, I imagine myself being happy to go back to work and start over again. I run a mental movie of myself waking up the next day and starting a new business on the change that is in my pocket, and gradually rebuilding my wealth and a successful career.

By letting the bad movie play out and giving it a happy ending, you can exorcise the fear and return to an emotionally positive state. Only by finding a way to "accept" the worst can you find the peace to take positive action.

Chances are things will not turn out as you have imagined, but if they do you are emotionally prepared for them. You won’t panic. You won’t cry. You will move forward according to your plan.

2. Look for the silver lining.

Every disaster has a silver lining. Even terminal cancer does. You have some amount of time to organize the end of your life and say your goodbyes. You wouldn’t have that chance if your fate was to get run over by a train.

Identify what is good about a bad situation and spend some time thinking about that. If you do it sincerely and repeatedly, it will bring you some emotional comfort.

Eventually – if you are very successful at doing this – you may even find yourself feeling grateful for the problem.

3. Develop a plan.

You need a plan to deal with the problem. The plan should be multi-leveled, since you can’t know how the situation will play out.

A good disaster plan should deal with at least three eventualities: worst case, bad case, good case. Articulate each one clearly and in detail. Then find solutions to, or at least responses for, each of those details.

4. Take action.

Making friends with the devil, finding a silver lining, and developing an action plan will make you feel 100 percent better – and you can do all that in a matter of hours, days at the most. But that improvement in your emotional state won’t last unless you start acting on your plan.

Action – as in all other areas of life – is critical when you are faced with disaster. The moment you start moving your response plan forward, you’ll be making progress and lessening the chances that things will end up really bad.

You’ll feel better about yourself the moment you start, and will continue to feel better so long as you are taking positive action.
 
[Ed. Note: Setting goals is important - but knowing how to get back on track when something goes wrong is critical to your success. You can learn more proven techniques for accomplishing your goals from your own personal success mentor. Find out how to make your dreams come true right here.]

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Word to the Wise: Prelapsarian

Saturday, July 26th, 2008

"Prelapsarian" (pree-lap-SARE-ee-un) – from the Latin for "before" + "fall" – refers to the time or state before the fall of Adam and Eve.

Example (as used by Mark Lawson in The Guardian): "The mid-twenties were, in general, a prelapsarian period, before the stock market crash of 1929 and the depression of the 1930s."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Who Says Fruit Makes You Fat?

Saturday, July 26th, 2008

Here’s one thing you’ll never see reported in ETR: "Eating Apples Makes You Fat." Yet, one of the most popular search terms for people ending up on my fitness blog is "Does fruit make you fat?"

For some reason, folks have been brainwashed by misinformation in muscle magazines that tell us fruit makes us fat. This is ridiculous. But despite what common sense tells us, I’m still one of the few fitness experts who believe that you can eat as much fruit as you want without getting fat. Practically every other trainer out there believes you need to limit your fruit intake when trying to lose weight.

I’ve worked with thousands of people, and not one has ever had a fat problem because of the fruit they ate.

If you are an average person who needs to lose fat, you can eat all the fruit you can handle – 10 servings a day, if you like. But here’s where you have to be careful. You must avoid fruit drinks and juices. They are often high in sugar, and might not even contain any real fruit!

A fruit drink will have about 100 calories per cup. That’s the same number of calories in a very large apple or banana. But it’s obvious which choice is going to fill you up for a longer period of time.

So go ahead and have that apple or banana, those berries or pineapple… because fruit does not make you fat.

[Ed. Note: It's true. Some of the most commonly voiced "facts" about health are complete fiction. Fitness expert Craig Ballantyne debunks some of the biggest health myths for you, in clear and simple terms, right here.

For health advice from a wide range of natural health experts, sign up for ETR's health e-letter. It's absolutely free, and the nutrition and fitness recommendations you get could help improve your life for the long term. Sign up now.]

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The Language Perfectionist: Will You Be Very Pleased to Learn This?

Saturday, July 26th, 2008

It’s an old rule, but one that’s still commonly violated: Minimize, or avoid entirely, the use of very. The word is usually a sign of lazy, careless writing.

Here are some examples, pulled from an Internet search:

  • "A very nasty period is soon to be upon us – be prepared."
  • "Things go along very smoothly, the house keeps on running."
  • "[The new Blackberry model is] small, light, but still with a very usable keyboard."

In all these cases, the word very could be expunged with no loss.

Theodore M. Bernstein, one of my favorite usage gurus, advised: "Inexperienced writers tend to use the word too much. Often its use is self-defeating; the writer intends to intensify what he is saying, but instead weakens it."

Yet even Bernstein conceded that the word has its legitimate uses, especially in idiomatic speech: "Yes, Mr. Johnson is very much alive." "Will dinner be served at eight o’clock? Very likely."

When you review and revise your writing, very should be on your list of words to look for and ruthlessly edit out – unless you can justify including it.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book forthcoming from AWAI, that shows writers and other creative professionals how to diversify their careers into critiquing, consulting, training, and speaking.]

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It’s Fun to Know: The World’s Most Disappointing Tourist Attraction

Saturday, July 26th, 2008

Crystal Falls, MI is home to what may be the world’s largest and oldest living organism. It’s a fungus that lies beneath 38 acres of forest floor near the Wisconsin border. Scientists discovered the "humongous fungus" by accident in 1988. Experts believe it weighs around 100 tons and is between 1,500 and 10,000 years old.

But according to the Crystal Falls website, tourists who wish to see the giant fungus will probably be disappointed. It lives almost entirely underground, only sprouting a few edible mushrooms in the fall.

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