Issue #2004

• WEALTHY: Get the jump on trading trends with this simple tool (Rick Pendergraft)
• HEALTHY: Why your fear of cholesterol could be killing you (Anthony Colpo)
• WISE: Totie Fields on dieting

ALSO IN THIS ISSUE:

• 2 months to a "blue belt" in copywriting (Michael Masterson)
• Making the skies a little friendlier (Lori Appling)
• It’s Fun to Know… about cellphones for pets
• Add "eschew" to your vocabulary

(more…)

Issue #2003

• WEALTHY: Where to go when other investments are headed for trouble (Andrew Gordon)
• HEALTHY: A simple step to make your brain function better (Jon Herring)
• WISE: Alexander Pope on getting started

ALSO IN THIS ISSUE:

• 5 ways to find out if your business can fly (Michael Masterson)
• Feedback Friday: ETR readers on hype in advertising, part 2
• It’s Good to Know… about energy-efficient lighting
• Add "pule" to your vocabulary

(more…)

Issue #2002

• WEALTHY: Get 1,900% returns (or more) on your real estate investments (Justin Ford)
• HEALTHY: Lose fat, stay young with a single supplement (Dr. Al Sears)
• WISE: Benjamin Franklin on borrowing money

ALSO IN THIS ISSUE:

• How to make $3,400 from a tiny little ad (Bob Bly)
• 18 "starter" red wines for $30 or less (Michael Masterson)
• It’s Fun to Know… about words ending in "-gry"
• Add "vin ordinaire" to your vocabulary

(more…)

Issue #2001

• WEALTHY: A once-strong investment goes bad (Charles Delvalle)
• HEALTHY: A natural way to feel 30 again (Dr. Al Sears)
• WISE: Nietzsche on credibility

ALSO IN THIS ISSUE:

• 5 free ways to get your customer’s attention (David Cross)
• 20 "starter" white wines for $20 or less (Michael Masterson)
• It’s Good to Know… about urban legends and hoaxes
• Add "mendacious" to your vocabulary

(more…)

Issue #2000!

From a staff of 4 to a staff of 20+… From a single writer to a host of regulars… From a gentle "lesson" for a few executives to an information-filled e-letter with 200,000 readers… Today, learn how ETR began and how it’s changed.

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Issue #1999

• WEALTHY: How one man turned Vegas into a giant (Robert Ringer)
• HEALTHY: That spare tire around your tummy – your fault? (Jon Herring)
• WISE: Johnny Weissmuller on willpower

ALSO IN THIS ISSUE:

• How paying 25% of last year’s taxes can keep you out of trouble (Eric Taylor)
• Michael Masterson on his "Ready, Fire, Aim" philosophy
• It’s Good to Know… how we have grown!
• Add "bailiwick" to your vocabulary

(more…)

Issue #1998

• WEALTHY: Why some beat-up U.S. sectors can make GREAT investments overseas (Andrew Gordon)
• HEALTHY: Go ahead, grab a pillow! (Jon Herring)
• WISE: Warren Buffett on hindsight

ALSO IN THIS ISSUE:

• Make your writing 150% more credible in 7 minutes (maybe less)" (Will Newman)
• Michael Masterson on perfecting skills
• It’s Fun to Know… how opportunities on the Internet have exploded
• Add "salutary" to your vocabulary

(more…)

Issue #1997

• WEALTHY: Wine Appreciation 101 (Michael Masterson)
• HEALTHY: Get 20+ health benefits from a single source (Jon Herring)
• WISE: Andrew Simon on the pleasures of wine

ALSO IN THIS ISSUE:

• Feedback Friday: ETR readers on hype in advertising, part 1
• Michael Masterson on the power of compounding returns
• It’s Good to Know… about It’s Good to Know
• Add "oenophile" to your vocabulary

(more…)

Issue #1996

• WEALTHY: A no-cash-necessary home-based business in 6 steps (Paul Lawrence)
• HEALTHY: Picking "prescriptions" right off the trees (Jon Herring)
• WISE: Ben Sweetland on being a teacher

ALSO IN THIS ISSUE:

• Make $193,380 in 24 hours with this early-bird technique (Yanik Silver)
• Michael Masterson on incremental degradation
• It’s Fun to Know… about ETR’s quotable quotes
• Add "regale" to your vocabulary

(more…)

Issue #1995

• WEALTHY: How is marketing like playing pool? (Bob Bly)
• HEALTHY: Are your bones in danger? (Dr. Al Sears)
• WISE: The Hustler on being great

ALSO IN THIS ISSUE:

• "I’ll give you $1.6 million if you help me out…" (Suzanne Richardson)
• Michael Masterson on erfahrung vs. wissen knowledge
• It’s Good to Know… about the Influence of Influence
• Add "descry" to your vocabulary

(more…)

Issue #1994

• WEALTHY: 4 money-making property investment rules (Justin Ford)
• HEALTHY: A "perfect" food with a host of health benefits (Dr. Al Sears)
• WISE: Admiral William D. Leahy on the atomic bomb

ALSO IN THIS ISSUE:

• How being bold got me "in" with Dustin Hoffman (MaryEllen Tribby)
• Michael Masterson on chicken entrepreneurship
• It’s Fun to Know… about Michael Masterson’s travels
• Add "cynosure" to your vocabulary

(more…)

Issue #1993

• WEALTHY: The 10% rule of options trading (Charles Delvalle)
• HEALTHY: Feel like a teenager again with this natural remedy (Dr. Al Sears)
• WISE: Robert A. Heinlein on temptation

ALSO IN THIS ISSUE:

• Tempted by a wine cruise (Michael Masterson)
• Michael Masterson on how to get yourself out of a rut
• It’s Good to Know… about ETR’s healthy side
• Add "transmogrify" to your vocabulary

(more…)

Issue #1992

• WEALTHY: No industry is invulnerable (Robert Ringer)
• HEALTHY: 5 ways to keep your colon healthy (Jon Herring)
• WISE: George Bernard Shaw on power

ALSO IN THIS ISSUE:

• Secrets from newsletter experts (Bob Bly)
• Michael Masterson on how to simplify your life
• It’s Fun to Know… about ETR’s contributors
• Add "behemoth" to your vocabulary

(more…)

Issue #1991

• WEALTHY: Why you should ask Michael Jordan to recommend your basketball (Michael Masterson)
• HEALTHY: Which of 4 popular diets is healthiest? (Jon Herring)
• WISE: Ella Wheeler Wilcox on praise

ALSO IN THIS ISSUE:

• Feedback Friday: Leave those Girl Scout cookies at home
• Michael Masterson on failure as a necessary aspect of success
• It’s Good to Know… about ETR’s top 10 topics
• Add "egress" to your vocabulary

(more…)

Issue #1990

• WEALTHY: Getting prime properties in the "dying" real estate market (Justin Ford)
• HEALTHY: How you can follow my path to your ideal weight (Jon Herring)
• WISE: Euripides on tough times

ALSO IN THIS ISSUE:

• 5 records that can keep the IRS off your back (Eric Taylor)
• Michael Masterson on why you should throw out your TV
• It’s Fun to Know… what, exactly, you are reading
• Add "obloquy" to your vocabulary

(more…)

Issue #1989

• WEALTHY: Like it or not, your stocks are under pressure (Rick Pendergraft)
• HEALTHY: A potentially serious problem with your kids’ favorite pastime (Dr. Al Sears)
• WISE: War Games vs. reality

ALSO IN THIS ISSUE:

• 3 easy ways to talk to strangers (Ilise Benun)
• Michael Masterson on selling – the world’s most valuable skill
• It’s Good to Know… 3,400 articles (and counting)
• Add "atrophy" to your vocabulary

(more…)

Issue #1988

• WEALTHY: When not to celebrate a company’s "good" news (Andrew Gordon)
• HEALTHY: 2 ways to fight age-related cancers (Dr. Al Sears)
• WISE: Will Rogers on word-of-mouth advertising

ALSO IN THIS ISSUE:

• How to get your customers to sell your product (Michael Masterson)
• Michael Masterson on the importance of a single Big Idea
• It’s Fun to Know… about ETR’s "patron saint"
• Add "cinema verite" to your vocabulary

(more…)

Issue #1987

• WEALTHY: Commonly held beliefs that could be stealing your profits (Jim Daniels)
• HEALTHY: Become a trained athlete without the training? (Dr. Al Sears)
• WISE: Stuart Smalley on giving yourself an "I can do it!" kick in the behind

ALSO IN THIS ISSUE:

• 2 weeks of useful ideas you can’t miss (Charlie Byrne)
• Excerpts from ETR’s Archives on cooperating with competitors (Michael Masterson)
• It’s Good to Know… about ETR’s first Word to the Wise
• Add "torpid" to your vocabulary

(more…)

Issue #1986

• WEALTHY: The sales secret that led to $6 billion (Sandy Franks)
• HEALTHY: 3 reasons to ditch your whole-grain habit (Dr. Al Sears)
• WISE: Leo Burnett on writing good ads

ALSO IN THIS ISSUE:

• Are you "tic-ing off" your audience? (Virginia Avery)
• Why is a new word like a new baby? (Michael Masterson)
• It’s Fun to Know… about world records
• Add "sagacious" to your vocabulary

(more…)

Issue #1985

• WEALTHY: Save thousands with this clever real estate strategy (Justin Ford)
• HEALTHY: Panting to stay young (Dr. Al Sears)
• WISE: Langston Hughes on unfulfilled dreams

ALSO IN THIS ISSUE:

• "Becoming" is not the same as "being" (Michael Masterson)
• Feedback Friday: More on ETR’s new look
• It’s Good to Know… about chili peppers
• Add "nugatory" to your vocabulary

(more…)

Issue #1984

• WEALTHY: How the Nasdaq drop can help you buy real estate (Justin Ford)
• HEALTHY: Have I found the fountain of youth? (Dr. Al Sears)
• WISE: Sandra Bullock on producing films

ALSO IN THIS ISSUE:

• Get to $250,000 a year quicker with 3 shortcuts (Paul Lawrence)
• Is the life of a copywriter really that great? (Michael Masterson)
• It’s Fun to Know… about MP3 players
• Add "missive" to your vocabulary

(more…)

Issue #1983

• WEALTHY: Know 20 people? They may have $300,000 for you (Justin Ford)
• HEALTHY: How 20 minutes can help you lose fat (Craig Ballantyne)
• WISE: Famous Amos on e-mail

ALSO IN THIS ISSUE:

• Are you "a bad e-mail sender"? (Bob Bly)
• 4 ways to put a bully in his place (Michael Masterson)
• It’s Good to Know… about the Internet
• Add "cohort" to your vocabulary

(more…)

Issue #1982

• WEALTHY: 6 reasons to beef up your private money network (Justin Ford)
• HEALTHY: Heart disease protection in the candy aisle? (Jon Herring)
• WISE: Famous lyrics from the Great Depression

ALSO IN THIS ISSUE:

• When offering a discount is a bad idea (David Cross)
• The morning "staple" that could stall your career (Michael Masterson)
• It’s Fun to Know… about the English language
• Add "litany" to your vocabulary

(more…)

Issue #1981

• WEALTHY: 80 bucks masquerading as $500 (Andrew Gordon)
• HEALTHY: The right stretches for your workout (Virginia Thomas)
• WISE: Agatha Christie on giving advice

ALSO IN THIS ISSUE:

• Here’s a million dollars worth of advice for you (Michael Masterson)
• A marketing test worth doing (David Cross)
• It’s Good to Know… about the world’s largest passenger jet
• Add "putative" to your vocabulary

(more…)

Issue #1980

• WEALTHY: Picking up the pieces of a shattered life (Michael Masterson)
• HEALTHY: Is sugar by any other name as sweet? (Jon Herring)
• WISE: Rodney King on cooperation

ALSO IN THIS ISSUE:

• The challenges – and rewards – of working with competitors (Jenny Thompson)
• Say "Eggplant!" (Suzanne Richardson)
• It’s Fun to Know… about body piercing
• Add "bromide" to your vocabulary

(more…)

Issue #1979

• WEALTHY: Want to be a millionaire? (Andrew Gordon)
• HEALTHY: Is this the reason you can’t lose weight? (Jon Herring)
• WISE: Shakespeare on honesty

ALSO IN THIS ISSUE:

• The wrong customers for the right product (Michael Masterson)
• Feedback Friday: ETR readers address the censorship question
• It’s Good to Know… about driving on the left
• Add "wonky" to your vocabulary

(more…)

Issue #1978

• WEALTHY: Why now’s the time to start lining up some cash (Justin Ford)
• HEALTHY: Eat meat and help save the planet (Jon Herring)
• WISE: Thomas Hardy on our reaction to change

ALSO IN THIS ISSUE:

• How to give criticism in a positive way (Bob Bly)
• Tips for breaking through blog block, part 3 (Michael Masterson)
• It’s Fun to Know… about manila envelopes
• Add "disabuse" to your vocabulary

(more…)