Your Perfect Day! How to Allocate Your Hours for Maximum Productivity

Maximum Productivity

We all have the same number of hours each day to accomplish our goals. Nobody, rich or famous, has more than 24.

How we use those hours determines our success. Today, I would like to get back to a discussion we’ve been having on this topic in ETR for years, most recently last April.

I want to cover the two most commonly asked questions on how to allocate time for maximum productivity:

  •  How many hours, in total, should I work?
  •  What sort of activities should those hours be devoted to?

In particular, I am interested in the number of hours that should be devoted to planning and preparation versus taking action.

I have always resented any time I’ve had to spend to get ready to do a job. I want to get to it immediately. I don’t want to sit around researching the task, assessing potential problems, and then figuring out the best way to approach it.

This is especially true when I am inspired. Driven by some vision of what could be, I feel maniacally compelled to realize that vision as fast as humanly possible. People who work with me are sometimes stressed by my eagerness to get going.

I believe this drive to action has been a big factor in my success as an entrepreneur. But, in my early career, my disdain for planning and preparation was a major waste of time – mine and that of those who worked for me.

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I can’t tell you how many construction projects and marketing plans I had to trash and restart.

As time passed, I begrudgingly accepted the necessity of getting ready. I still have the urge to get going on any new project immediately, but I’ve trained myself to take some time to assess the situation and make plans.

I’ve trained myself to take some time to assess the situation and make plans.

The balance between planning, preparation, and action I found was expressed perfectly in the title of a book on entrepreneurship I published in 2008: Ready, Fire, Aim.

The idea, in a nutshell, is this:

  • Action is the most important thing. Careers and projects are killed much more often by a reluctance to act than by acting too soon.
  • Still, some planning and preparation is helpful.
  • Get it roughly right as soon as you can, and then start. You can work out the kinks later.

Thus, Ready, Fire, Aim.

That is a good general guide for how to organize your time. But it doesn’t tell you how much time you should spend getting ready.

Earlier this year, I asked more than a dozen successful businesspeople how much preparation and planning they did each day. I was also curious to know how many hours they worked.

Here are the results of my little survey:

Seventy-six percent said they work more than eight hours a day. The range was wide- four to 12 hours. But the average was 9.3.

Most of them considered “planning” to be a vital part of their day. In fact, as a group, they spend an average of an hour doing just that. But all of them felt that “taking action” was the most important part.

For nearly all of them, the workday begins early – before 9 a.m. About half begin at or before 8 a.m.

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Many begin working before they get to the office by reading e-mail or gathering information for from newspapers or online publications.

Not many – only about 20 percent – take work home with them at night. But a majority put in at least a few hours on the weekend.

  • Many took pains to say they “make family a priority after work” and “spend time with the kids during dinner or at bedtime.” I couldn’t help but be suspicious of these responses. I didn’t ask if they were neglecting their families, but they seemed to want to assure me they were not. Maybe there was a little guilt going on there.

I thought it would be interesting to compare the results of my survey with my own practices, as well as with the work habits of Ben Franklin (ETR’s muse) and Donald Trump, America’s most visible entrepreneur.

A typical day for me looks like this:

Part One: Early Morning

  • 6:30 Wake up, smile, think positively.
  • 7:00 Walk or run on the beach, then yoga.
  • 7:30 Eat a high-protein breakfast while reading the newspaper.
  • 8:00 Read poetry, philosophy, etc., looking for one good idea.
  • 8:30 Write/edit poetry or fiction.
  • 10:00 Write/edit non-fiction book.

Part Two: Mid-Day

  • 11:30 Go to office, meet with G, go over day’s schedule.
  • 12:00 Do one important business task.
  • 12:30 Jiu Jitsu
  • 1:00 Have a protein shake while reading.
  • 1:30 Business (Action!)
  • 4:00 Two 15-minute meetings
  • 4:30 Respond to e-mails.
  • 5:00 Plan the next day.

Part Three: Late Afternoon

  • 5:30 Go to Joe’s for espresso, and finish all priority tasks.

Part Four: Evening

  • 7:30 Home, enjoying a glass of wine and a crossword on the porch
  • 8:00 Dinner and conversation with K
  • 9:00 Mindless entertainment
  • 10:00 In bed reading
  • 11:30 Lights out

Add it up and you have the following 24-hour breakdown:

  • 7 hours of sleep
  • 4.5 hours of planning, preparing, and reading
  • 8.5 hours of action
  • 4 hours of socializing and relaxation

How does this compare to Ben Franklin’s schedule?

Here’s how he recorded it in his autobiography:

  • 4:00 Wake up and wash, breakfast.
  • 5:00 (He didn’t say.)
  • 8:00 Work.
  • 12:00 Read while eating lunch.
  • 2:00 Work.
  • 6:00 Think about “What good have I done today?”
  • 6:30 Relax and recreate.
  • 9:00 Sleep.

Because Ben left three morning hours unaccounted for, it’s difficult to estimate his time blocks precisely. But assuming those three hours were equally divided between leisure (he was devoted to it), reading, and work, his 24-hour breakdown would look like this:

  • 7 hours of sleep
  • 3.5 hours of planning, preparation, and reading
  • 9 hours of action
  • 3.5 hours of relaxation and recreation

That’s remarkably close to my schedule. Being a fan of Ben, I’m happy about that.

What about Donald Trump?

He gets up early too – usually at 5:30. He spends several hours reading newspapers. (He reads half a dozen at a time.) He arrives at the office at 8:30 and works till dinnertime – or, if he has no dinner plans, till about 10:00 p.m. He’s usually in bed by 11:00 or 11:30.

His workday consists of non-stop meetings and phone calls. Being in the construction and development business, it’s safe to assume that one-third of that time is spent on planning and preparation.

So, roughly speaking, his 24 hours would be broken down as follows:

  • 6.5 hours of sleep
  • 5.5 hours of planning, preparation, and reading
  • 9.5 hours of action
  • 2.5 hours of relaxation and recreation

Interesting, don’t you think?

Do this right now. Take a look at yesterday’s calendar and figure out how your workday compares.

Remember, these are typical hours for entrepreneurs. If you are a doctor or a dishwasher, you might have a very different schedule.

Nevertheless, my guess is that — despite what we wanted to believe when we bought and enjoyed Timothy Ferriss’s book The Four-Hour Work Week — being successful in life requires three or four hours of getting ready every day and eight or nine hours of taking action.

Jason Holland, ETR’s former editor, did some additional research on this topic. Here’s some of what he found:

  • The results of one study done by psychologists Linda Stroh and Jeanne Brett indicated that managers who work longer hours are more satisfied with their work lives. Those who work the longest hours also make more money.
  • Twenty CEOs and executives surveyed about their daily routines for Yahoo! Finance are, without exception, early risers. They wake up before 6:00 a.m. and spend their first few hours exercising or “gathering information” from newspapers and online sources. Some of them also check their e-mail. Lou D’Ambrosio, chief executive officer at Avaya Communications, for example, is “on email literally within one minute after waking up.” He says he spends an hour at home in the morning doing e-mail to jumpstart his day.

Longtime ETR readers know that I believe email is the wrong way to start your day. It will besiege you with dozens, if not hundreds, of OPPs (other people’s problems). It will drain your energy and waste your time. If you can possibly avoid it, it is much, much better to do your e-mail once a day, in the late afternoon, before you leave the office.

None of what I’ve said so far should astound you. It’s all good common sense. It’s what we’ve been saying at ETR for years.

But it’s one thing to recognize a good practice and quite another thing to use it.

Most people who read this essay will think to themselves, “I should do that. I should wake up early and spend that extra time working on my long-term goals.” They’ll think it, but they won’t do it.

To maximize your productivity, try it for a few weeks and see how it works for you. And since how the way you begin your day has a major effect on how productive you will be in the afternoon and evening, follow these four easy rules:

  • Begin with a high-protein meal for long-term energy production without a mid-morning crash. For me, it’s two eggs on a slice of high-fiber toast, several glasses of water, and a cup of coffee.
  • Do something physical to wake up your body. For me, it’s a combination of walking or sprinting and 15 minutes of stretching (usually yoga).
  • Make your first task a meaningful one. By meaningful, I mean an important-but-not-urgent task, something that will move you along toward a long-term, life-changing goal. For me right now, that involves writing poetry or fiction. For you, it could be something related to making money or advancing your career.
  • Do something to stimulate your mind. I like to read poetry or philosophy. I know it sounds pretentious, but it works for me.

By the way, my informal survey produced a number of very interesting comments and suggestions, some of which I’m incorporating into my own workday.

One of my respondents, for example, said,

“My whole day is determined by the first hour. If that is spent well then I know the day will be good. If something interferes and I don’t get that good hour in, I find myself fighting to get meaningful work done. Nowadays I do that meaningful work at home. And I do it on a yellow pad. I’ve been pushing back the hour I come into the office. Now I’m coming in about 11:00 a.m.”

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  • AM

    I have been a member of ETR since its beginnings. I must admit I stopped reading it due to the number of articles. Now MMF is back I enjoy reading it again.
    Regarding how one spends one day, my day is erratic, especially during the 12 weeks of holidays, due to the ongoing and unpredictible demands of children. However, I try to incorporate your teachings where I can.
    Nice to have you back

  • Excellent article! I find that during my time of planning, preparing, and reading, I also take time to reflect on that forwhich I am grateful. It is not really a meditation, but a period of time to reflect and be thankful for everything that I have. When I put myself into this type of state, my planning always goes better!

    Be Well.

  • Brian Hatano


    Thank you!

  • I know some people who can’t resist checking their e-mail constantly. They are the same people who answer every time the phone rings! I never answer my own phone, but I can’t ignore my e-mails in the morning. I have too many clients who think their e-mail is a priority, even though most of them are mistaken.

    So, I read ALL my mail when I arrive at the office (9AM), but I only answer those that can be handled easily with a short reply. Then I prioritize the remainder and move them to folders (i.e. “Tuesday”, “Wednesday” etc.)Within a half-hour, I am ready to work on MY priorities. The first is to open the folder I had prepared for that day (“Monday”, or whatever day today is) because that is what I had decided needed to be done today. I don’t check new mail again until the end of the day, prioritizing that batch in the same manner as I did in the morning.

  • MarkH

    ERROR …. Start with romance and love making …. then with the time left, work.

  • David Tally

    Thank you for the reminder to always be mindful of what successful people do and incorporate those insights into my own life. I am right in the middle of redesigning my daily schedule to accommodate some new goals. Therefore, I have been going through a process of evaluating the true contribution of my activities as to productivity or busyness.
    I have found that my selectiveness must serve me well and must be a balance of several things I consistently must accomplish daily. However, the percentage of each activity and where it falls in the schedule is not as important as never ignoring the action part of the equation. I completely agree that there are a number of non-negotiables such as get up (6ish), exercise for 30-45 min., cool down/shower/dress, power breakfast for the body, equally important is to provide a mental health power breakfast (daily rehearsal of goals and affirmations) for my mental toughness and emotional toughness, and then I am better prepared to engage in the essential events of my day with consistent energy and determination.
    You nailed it when you underscored the action part of it. We all have wonderful ingredients in our day but there is only one person responsible for making it happen and enjoying the positive results and benefits… ME! I am the only operative factor here.
    Thanks again. Your article was very timely and applicable for me.

  • Interesting article. I follow my intuition more than anything.

    My day is centered around affirmation and visualization. Through trial and error I often moved into action, not knowing what I was moving towards. I need a goal in mind, and when engaged in work I often forget the goal and become immersed/obsessed with work. Hence the frequent breaks for affirmation/visualization.

    Some days I move into action, some days I’m on my laptop for 15 minutes. It all depends how I feel, how I am being guided. Sometimes the best thing to do is nothing. After rest periods the right person always seems to find me at the right time. That’s the way the Universe works. This may be unorthodox for some but it’s proven to work for me, again, after years of trial and error.

    Thanks for sharing your insight.


  • Thanks for this article. I somehow felt that I was not utlilizing my time right when I took time during my work day to read business magazines.
    Now I know that I am on the right track because doing that motivates me to move forward.

  • Great article Mark… always interesting seeing how successful people’s days are planned out.

    From reading one of your books (not sure which one), but it talked about Ben Franklin’s “6 o’clock club” and the power of rising early (how ironic).

    It’s inspired me to wake up much much earlier to get my day started.

    See you soon at Joe’s 🙂


  • Dear Sir, Your article is very useful. By following your model schedule, one can usefully utilise his time and avoid tension. Very useful article. Thanking you Sir.

  • Daisy

    Well, I see eight years have passed since the last post…making the advice in the article all the more relevant.
    The only reason I’m commenting here: I’d like to challenge every single one of you all who deemed checking emails a PRIORITY to STOP MAKING ‘CHECKING YOUR EMAIL’ A PRIORITY. Or, like myself: only check them ONCE A MONTH.
    Technology has burrowed deep into every orifice of our lives…
    HOWEVER, maybe..just maybe, you are the elite few who have somehow tailor-made your emails contents such that the only emails you see are from REAL people whom you know PERSONALLY.
    My email? Only about 3,000 of the 24,000 in it are relevant. I realized these are also emails from PEOPLE who, if i do not reply, will CALL ME -> AND LEAVE. A. MESSAGE.
    I am far from rich. In fact, what little I DO have, I am supremely grateful for. Cessation of DAILY email checking has liberated me in a way I cannot put into words. I am no longer a victim or prey for ‘seasonal blow-out sales!’, coupons, ads – all for things I Don’t NEED. All ads created by marketing masterminds* (*maybe one of you?) to target sad saps like myself who are vulnerable due to a perceived lack of ‘things’ we NEED just to keep up with the Jones’s.
    I made a choice to take my life back on May 16, 2016. This is but one of the many little things I’ve done so that each night when I lay my head down to sleep I can rest assured that, were I to die that day – as if it were my last – that I could go knowing I’d done what I WANTED TO DO. Every second of that day. TOMORROW IS NEVER GUARANTEED.
    (For the record: YES! I am a realist! With ONLY OPTOMISTIC undertones!)
    Checking emails is NOT something that made ME feel accomplished.
    To each his/her own, I suppose.