Two Quick Formatting Tips That Will Boost Response To All Your Ads and Sales Letters
There are two things you must always remember when formatting your ads and sales letters: 1. Don’t end a page in your sales letter — or a column of copy in your ad — with a period. 2. Put a footer in the bottom right-hand corner of each of your…
How Hard Do You Have To Work…Really?
I grew up in a family of 10 people in a small house across the street from the railroad tracks. Every night for several years, I had the same dream: coming back to the schoolyard I played in, chauffeured in a stretch limousine, dressed in a white tuxedo, and carrying…
Real Estate Investments As Wealth Builders
Dear Early to Rise Reader: As an ETR reader, you know that MMF is a great believer in real estate investments as wealth builders. In fact, since ETR began, he has been encouraging his readers to invest in real estate as a proven way to make money…potentially a great deal…
The Secret of Making Money Online Revealed
“The great thing is the start — to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer — and him for nothing.” – Robert Collier Online marketing works best when you e-mail to people who already know you.…
How to Overcome “The Resistance Factor”
“I generally avoid temptation — unless I can’t resist it.” – Mae West There are two parties in any sales transaction — the potential buyer (the recipient of the pitch) and the seller (the pitch maker). The seller has a specific agenda. He wants to get the buyer to…
Six Books to Read to Become a Better Investor
“Books … are like lobster shells, we surround ourselves with ’em, then we grow out of ’em and leave ’em behind, as evidence of our earlier stages of development.” – Dorothy L. Sayers (The Unpleasantness at the Bellona Club, 1928) As a regular ETR reader, you know that MMF…
Do You Need a Financial Planner?
“There are worse things in life than death. Have you ever spent an evening with an insurance salesman?” – Woody Allen “I don’t understand,” I said. “I thought you were going to have me help you?” “I didn’t want to bother you. I found this guy — he’s the…
How to Become a Well-Known Expert in Your Field
“In the beginner’s mind there are many possibilities; in the expert’s mind there are few.” – Shunryu Suzuli I’ve seen plenty of data to support the idea that you can make $100 an hour or more simply by specializing in an area you already know. If you are a…
A New Credit Law
According to some “news” I read online, beginning July 1st, the major credit bureaus in the U.S. will be allowed to release credit information, mailing addresses, phone numbers, etc. to anyone who requests it. The source then listed a phone number (888-567-8688) to call in order to protect yourself.…
What’s More Important Than Marketing?
“The beginning of knowledge is the discovery of something we do not understand.” – Frank Herbert “I’m not so interested in products,” my partner explained to a mutual protégé. “Products change with the times. I’m interested in developing a sophisticated understanding of how our market works.” As someone who…
A One-Hour, Six-Month Plan That Will Make Superstars of Your Better-Than-Average Workers
If you want to get the most out of your employees, challenge the best of them to do even better. Focusing energy and time on the bad apples is a waste of time. The middling group will improve when they see the star performers improve. That’s the ETR philosophy. Here’s…
One Way to Know It May Be Time to Get Back into Stocks
“Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small steps.” – David Lloyd George There’s an old market adage MMF and I generally agree with: The trend is your friend. The idea is simple: More often than not,…