How to Use the “Theoretical Identity
KS had been with our company for more than two years. She was talented and ambitious, and had made it clear that she hoped to advance. The problem was that she was also headstrong and impulsive. And this led her to make several rash decisions that were severely problematic –…
READ MOREThe Most Overlooked Small-Business Opportunity…
What’s the largest single segment of the economy that (up to this point) has virtually missed the Net? SERVICES! Yes, the service-selling opportunity is the most overlooked small-business opportunity on the Net. As a service seller, you could be a … personal trainer copywriter database programmer Japanese art specialist caterer…
READ MOREWhat F. Scott Fitzgerald Can Teach You
F. Scott Fitzgerald, author of The Great Gatsby, was smart enough to understand and articulate one of the most powerful public relations (PR) techniques ever developed. The technique is “controversy” – getting attention for yourself, your business, or your product or service by focusing on an emotional, important, or timely…
READ MOREHow to Pick a Career Path
If you don’t know what you want to do, then you are going to experience a certain amount of psychological discomfort with any job you have. The problem isn’t the job, it’s your lack of direction. My advice: Keep working and saving while you are developing an ambition. How do…
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How to Budget the Right (and Wrong) Way
Budget the right way by discovering what kind of budgeter you are (there are three kinds), and why you need 5 accounts to delegate funds correctly.
READ MOREWhen Bigger Is Better
Instead of investing in only a couple of great stocks – and missing out on other potential big winners – why not invest in all your top choices? Here’s how to do it with the least risk … Let’s say you’ve found 10 companies with substantial upside. Divide your hypothetical…
READ MOREHow to Do ALL the Market Research You Will Ever Need … Online
Once, I had to help a computer leasing company figure out what to emphasize in its marketing. Their marketing was targeted at resellers. The goal was to get the resellers to recommend the leasing company as a financing source. I didn’t know anything about computer resellers, and the only one…
READ MOREIs Size Overrated?
Some years ago, my son played in a youth basketball league that was pretty intense. The reason for the intensity was that most of the fathers were trying to relive their youth through their sons, and wanted their boys to become the athletes that they themselves never were. In my…
READ MOREHow to Get 5 Years of Property Appreciation in Only 1
As a multi-family-property investor, your ultimate goal should be to get the most appreciation in the shortest possible time. This is done by using a variety of techniques. 1. Buy a property that is below market value due to a burned-out seller – someone who never learned that successful multi-family…
READ MOREWhat to Do After Your Next Seminar
When my friend Harry throws a party, he does it right. Great food, a kicking band, good whiskey, and hand-rolled cigars. Several days after the party, he sends out a thank-you note, along with a few photos to remind you what a good time you had. It’s good manners to…
READ MORETwo Questions to Ask Yourself Before Buying or Selling
Here’s an important thing to know. (And if you can remember this for the rest of your life, it will always help you make good financial decisions.) When you buy something, you are almost always immediately poorer. When you buy a new BMW, for example, it depreciates (loses value) the…
READ MORELeadership Technique: Get Your Best Employees to Welcome Change
Every growing business can stimulate and reward new ideas by sponsoring brainstorming retreats away from the office. Finding a tranquil, neutral location where a half-dozen of your best people can interact with thinkers and prodders from other industries is a good way to start. Don’t try to run these meetings…
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