Overthinking: The Copywriter’s Worst Enemy
By the time I met Wilma, she had studied literally thousands of pages of courses, books, and e-zine articles about copywriting. She had all the fundamentals down cold. She could recite Hopkins, Caples, Masterson, and Makepeace verbatim. But when I gave her her first paid assignment, she froze like a deer in the high beams of an oncoming Peterbilt.
READ MORETurning Your Business Into a Micro-Brand
So you want to turn your business into a micro-brand? Or, better yet, a micro-cult? Here’s how to get started… First, understand that it will take time – five to 10 years. To become a dominating presence in your market, you have to be in the game long enough to earn your customers’ loyalty.
READ MOREThe Time to Refinance Your Mortgage Is Now
Do you have a mortgage with a variable or high interest rate? If you do, it makes a lot of sense to refinance. Thirty-year fixed-rate mortgages are currently only about 5 percent – and you want to lock in a low rate now, because inflation is on the horizon.
READ MOREHow to Thwart an Attack That Can Quickly Kill Your Business
It started with a routine check on our website (which I do every morning)… and finding a crazy-looking warning on our front page – the same warning that several ETR readers wrote in about. Here’s one of the e-mails we received that day…
READ MOREThe 20-Second Push-Up
Here’s a great way to develop your upper chest without going to a gym: Do super-slow feet-elevated push-ups.
READ MOREWhy Record Keeping Should Be One of Your Favorite Activities
I know… record keeping doesn’t sound very exciting. But the truth is – something as simple as a mileage log translates directly into saved money and time.
READ MORE“Mutual” Admiration Society
• “The Minister of Public Security… signed last night in Washington D.C. a memorandum of mutual understanding with his American counterpart….” (The situation involves two people.)
READ MOREWhat’s the Secret to Selling Bad Products?
Copywriters are hired guns. We usually don’t create the products we sell, we just get hired to sell them. So how, pray tell, are you supposed to write copy that sells a product that… well… stinks?
READ MOREWord From the Top
Here’s an excerpt from a book I’m reading that you should pay close attention to:
READ MOREBuy Quality
These are risky times for investors. We are still suffering from a financial crisis and global recession. One way to ride out the turmoil is with blue-chip stocks that keep raising their dividends.
READ MOREEarly To Rise
The most successful people I know in every field of endeavor are never content to rest on their laurels. They are continually refining what they know. Hour upon hour is spent in practice — mental as well as physical — looking for a minor tweak that may take what IS…
READ MOREHow Anyone Can Build Revenue-Generating Websites – Even You!
Imagine this scenario… You wake up in the morning with a great moneymaking idea. All you need is a website and some traffic and you’re onto a surefire winner.
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