Why Insiders Get Rich—And How To Become One

12 years ago, I moved to Boulder, Colorado and proceeded to make zero friends. Instead, I focused on becoming a millionaire. Specifically, by selling products online with world-class copy skills. Getting to know fellow business owners? Preposterous! The only equation...

12 Ways to Get People to Want to Do Business With You

"Magnetism, as you recall from physics class, is a powerful force that causes certain items to be attracted to refrigerators." —Dave Barry All of us are born with a certain amount of charisma, but some people have a special kind. They have what I call a "magnetic...

3 Scientific Hacks to Get More Done and Eat Less Junk


Brian Wansink has built a career out of tricking you and your kids. You should thank him for that. Wansink is a professor and researcher at Cornell University. The author of “Mindless Eating,” he has dedicated his life to helping you eat better. His work inspired the...

Don’t Know Your “Thing”? Here’s Why You Should.

I was recently on a trip to Australia. One night, a couple of new friends and I were having beers when one of one of them asked me a pointed but simple question: "Who are you and what have you done?” I BSed my way through the question, but in honesty, I didn’t really...

Super Insane Open Rate

Yes, there was an SNL reference in my headline. You might remember Super Happy Fun Ball from the Phil Hartman glory days of SNL back in the early 90's. I loved that skit. Almost as much as I love super insane open rates today. Recently I helped out Mike Geary to share...

Shooting Yourself in the Foot in Business

I hadn’t read that particular letter, but I was familiar with the subject. Readers, as well as customers who attend our conferences, ask Michael and other ETR experts this type of thing all the time: How can they patent their invention (which is “going to change the world as we know it”), copyright their e-book, password-protect their website, trademark their business name, and so on.

My Case for the Automakers

“You make money when you buy, not when you sell.” So says the old adage. It’s especially important to keep this in mind in today’s market. Buying opportunities abound, and now is the time to take advantage of that and make your money.

The Truth About Your Struggles

The Truth About Your Struggles by Mike Whitfield, CTT A woman, clearly older than everyone else in a singing contest but still wanting a shot to start her career claimed to the world that she wanted to be a professional singer. As the cameras turned to the audience,...

Are You Sick Of Your Job? It Shows!

Almost everybody, no matter how smart, ambitious, energetic, etc., grows tired of his or her job at some point. Usually, the feeling passes after a while. Sometimes, it lingers. It's not much fun to work when you lack passion -- and in case you are in any doubt, it's...

Setting And Maintaining High Standards of Performance

"The only way to succeed is to make people hate you." - Josef von Sternberg If you read almost anything in the mainstream media about management or leadership, you'll see lots of advice about making your employees happy.Listen to their problems and concerns. Create a...

5 Secrets of Good Writing

Below, you'll find five of what I believe are the most important secrets of good writing. Apply these techniques and tricks to every sentence you write, and I promise you that your words will be more powerful, more persuasive, and easier to understand. RULE 1: DON'T...

More On Criticism

"If you haven't got anything nice to say about anybody, come sit next to me." - Alice Roosevelt Longworth I’m reading a newsletter on leadership that says since "no one likes to be told he’s wrong," the shrewd executive will do everything he can to make his criticism...

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