7 Ways to Beat Jet Lag and Make the Most of Every Trip

My flight landed in Hong Kong at 8pm. Two hours later, my friends and I were at a rowdy Kowloon restaurant eating spicy food and shaking off the cross-Pacific cobwebs. A few hours later, I woke up at 4 a.m., my normal time. I hit the gym and met my friends for...

If You Don’t Start These 10 Habits, You Won’t Be Successful

Twenty years ago, I was a college frat boy who wanted more out of life. Sick and tired of wasting my Saturdays hungover and unproductive, I started reading biographies of successful people. Slowly, the pathway to success revealed itself. Over the course of 20 years, I...

Why Try to Be Someone Else When You’re Already the Best at Being You?

You don't have to search hard to find copycats of the most popular gurus in the world. And sure, the idea of copying others' success is tempting. "They're super successful so I can be, too," you tell yourself. But this is a faulty way of thinking. It might seem like a...

These Are the 4 High-Priced Items You Should Never Buy

I have good news and bad news. First, the good news: Americans' net worth has grown over the last 10 years, topping out at an average of about $200,000 for all demographics in 2014. If you've been financially savvy, you're already there—or at least well on your way....

You Sunk My Battleship!

Yesterday morning, my seven-year-old son and I played a rousing game of Battleship. Well, it would have been rousing if he hadn’t been too excited to mark the results of his guesses. He’d say “F-8″ and I’d say “Miss” and he wouldn’t put a white peg in the F-8 hole. Two turns later, he’d say, “F-8″ again…

How to Profit From Idea Thieves

A common concern among would-be information marketers is illegal copying. Because their products are downloadable and easy for their customers to share, many think that will be the downfall of their business…

Why American Businesses Fail

I’ve been doing a lot of traveling lately for a secret project. In fact, I’ve spent the last three days in Colorado visiting Denver, Colorado Springs, Boulder, Littleton, Aurora, and Brighton. Now I’m taking off for Miami and the surrounding areas for the next three...

The Most Universal Marketing Strategy In The World

I've been writing advertising, editing copywriters, and advising marketing mavens for more than 20 years. During that time, I've seen a lot of clever and effective marketing techniques. Most of the best of those have been explained in past ETRs. Those that pertain to...

The F Word

  "Th' best thing about a little judicyus swearin' is that it keeps th' temper.'Twas intended as a compromise between runnin' away an' fightin'." - Finley Peter Dunne Perhaps one of the most interesting and colorful words in the English language is the word "fuck."...

A Prescription for Happiness

"The reason why so few good books are written is that so few people who can write know anything." - Walter Bagehot Adam Phillips is a fully fledged ETR. He gets up at 4:30 a.m. every morning to do research and work on a massive project: a digest of the 24-volume...

Seven Ways To Fire Your Good People

"So long as some are strong and some are weak, the weak will be driven to the wall." - W. Somerset Maugham (The Summing Up, 1938) Yesterday, we talked about the importance of firing people. If you make pruning -- getting rid of your weakest employees -- a regular...

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