[TEST] How Empathetic Are You?

"With a world that is waiting for us to make a mistake and digitally immortalize those mistakes, empathy seems to be a lost skill and trait." —American Counseling Association (ACA) It's sad to say in our business-driven world, but the role of empathy in our lives...

Why Insiders Get Rich—And How To Become One

12 years ago, I moved to Boulder, Colorado and proceeded to make zero friends. Instead, I focused on becoming a millionaire. Specifically, by selling products online with world-class copy skills. Getting to know fellow business owners? Preposterous! The only equation...

12 Ways to Get People to Want to Do Business With You

"Magnetism, as you recall from physics class, is a powerful force that causes certain items to be attracted to refrigerators." —Dave Barry All of us are born with a certain amount of charisma, but some people have a special kind. They have what I call a "magnetic...

3 Scientific Hacks to Get More Done and Eat Less Junk

Brian Wansink has built a career out of tricking you and your kids. You should thank him for that. Wansink is a professor and researcher at Cornell University. The author of “Mindless Eating,” he has dedicated his life to helping you eat better. His work inspired the...

7 Questions Millionaires Ask

I first read this book back in the winter of 2008 while on a surfing vacation in Hawaii. I liked it so much that I copied out the names of the book chapters and review one of them each day in my "Guiding Documents". The book is called Make It Big by Frank McKinney. ...

Where Do You Get Search Satisfaction?

If you aren’t already targeting Google with your search engine marketing efforts, now’s the time to start. That’s because Google has proven itself when it comes to giving people what they want. Recent surveys conducted by the University of Michigan and ForeSee report that not only is Google number one in American consumer satisfaction, it’s surging in growth.

Speak Now or Forever Hold Your Peace

You’re at a wedding… at that crucial point in the ceremony when anyone who can show just cause why the couple should not be “united in holy matrimony” is asked to “speak now or forever hold your peace.” I doubt that you’ve ever actually seen someone stand up and give “just cause.” But back in the day when arranged marriages were the norm, it did happen….

A World-Famous “Hero” for Your Portfolio

Video games were once the domain of children and “computer geeks.” But the industry has undergone a major transformation in the last 10 years and is now an integral part of the entertainment genre. Some video game players actually earn well over six figures by competing in tournaments.

How to Beat the Best

It's always good to get a compliment. When I rewrote the lead for a promotion that "GX", a successful copywriter, had been paid to write for one of my clients a few years ago, I felt good about my revision. The sales copy GX had sent in was standard, run-of-the-mill...

How To Write Better Copy By Being Honest

"Honesty is the first chapter in the book of wisdom." - Thomas Jefferson The unflinching principle of all successful advertising ... of all marketing ... of all business ... of all relationships ... is one of the oldest success secrets in the world: "Do unto others as...

How to Respond to Potentially Embarrassing Questions

"Mistakes are a part of life; you can't avoid them. All you can hope is that they won't be too expensive and that you don't make the same mistake twice." - Lee Iacocca (Iacocca: An Autobiography, 1984) You are making a sales presentation or speech, feeling your oats,...

Make Your Problem Solving Skills 3x Stronger

"Problems are only opportunities in work clothes." - Henry J. Kaiser (1882-1967) According to an article in the MIT Sloan Management Review (covered in a recent issue of  Executive Leadership), good problem solvers use different parts of their brains to solve...

Does Your Mental Attitude Determine Success?

I've just read an interesting book about optimism. It was written by an expert in the field and provides a great deal of scientific proof for some ideas I've developed about mental attitudes and success. According to Martin Seligman, the author of "Learned Optimism:...

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