Tony Horton’s Advice For Trainers

We’re now onto part 5 of the 9-part interview with Tony Horton, but if you missed part 4, be sure to go back and have a read through, especially if you struggle with motivation.  Whether you’re just getting started or you’d simply like to mix in a little workout variety, Horton suggests a couple different techniques that anyone can start easily following to help reach your fat loss goals.

Today, however, we’ll look at the one critical lesson Tony has learned from all his years of experience, that if acted upon, can help any trainer bring in a steady stream of clients.


Craig Ballantyne:    Very cool.  And you – I mean, on Facebook, I’m friends with some P90X users, and they have some powerful stories.  They’re often some of the most interesting and exciting people on there, talking about their workouts.  And it’s always fun to hear what they’re saying and see them improve with their challenges.

Now, we actually have a lot of people that are personal trainers on my mailing list and people that listen to my calls.  So I’m gonna ask you a tough question, here.

If you could look back at your career and look back at the young Tony Horton, what are, like, maybe three or five things that you wish you wouldn’t have done then, or you have learned over time that you – the way you trained yourself, even just in your own workouts 20, 30 years ago?  What would you not do then, if you – knowing what you know now?

Tony Horton: Well, you can always look back; you can always play Monday morning quarterback.  I mean, I think at that time – curious3early on, I wasn’t as curious as I am now, in, like, the last ten years.  I think the first – I wish I knew a lot more about   exercise then than I do now.

There’s a combination of different things.

I used to go around and make people just – I’d walk around with my dumbbells and I’d have them do push-ups and curls and squats, and there was no – it was very little stretching.stretch

There was – I didn’t have the diversification with the intervals and the yoga.  I didn’t have any of that stuff, early on.  If there’s any kind of advice that I would give your trainers, I would just say, “Get away from one- and two- and three-dimensional types of workouts.”

I mean, I have a buddy of mine – this is a perfect example.  He’s 38.  He’s a yoga instructor. That’s all he knows.  He loves yoga.  I used to go to his yoga classes.  I thought he had some of the best yoga classes.  Ted McDonald – great yoga instructor here in Los Angeles.  And thplyoen he started hanging out with me, and so now he’s doing half yoga, half upper body, Plyometrics.  I mean, all of a sudden he’s become this trainer that’s doing all this other stuff with his clients, and his clientele list is exploding because he’s becoming more diversified.  I mean, when you’re only selling folks Pilates, you’re gonna have a limited audience.

When you’re only selling folks or working with folks who want yoga – if that’s your passion and you love that, and that’s your thing, right on.  And you can build your business as big as you want.  I mean, people end up opening up yoga studios because they find an area that people love yoga or an area that needs more yoga, and you can have great success.

But if you’re a trainer, man, open it up to more stuff. And it’ll also – it’ll help your training; it’ll help your knowledge.  And anyway, the short answer is, boy, I wish I knew then what I know now.

Craig Ballantyne:    That’s really good advice.  I really appreciate that.  And I know everyone listening does, as well.

To discover the rest of Tony Horton’s fat burning advice:

Click here to listen to this exclusive interview

I promise you’ll learn a lot to help you lose belly fat

Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to with the subject line "Millionaire".