Improve Your Mailing Results By Testing Less But Smarter
“Obviously, computers have made differences. They have fostered the development of spaceships as well as a great increase in junk mail.” – Tracy Kidder When it comes to testing, one of the biggest mistakes direct marketers make is that they test insignificant choices. In an effort to perfect or…
Double-Check Your Sales Letter
“Cheat me in price, but not in the goods I purchase.” – Spanish Proverb Your sales letter is probably the most effective means you have to grow your business. (If you are in the direct-mail business, I dont have to tell you this.) Its so important, in fact, that you…
How To Turn Your Product/Service Into A Franchise
“No theory is good except on condition that one use it to go beyond.” – Andre Gide Yesterday, we talked about Beach Blanker Babylon what it teaches us about capitalizing on trends. Today, I want to talk about another lesson we can take from it how to turn…
A Moneymaking Formula That You Can Easily Duplicate
“What is popular is not necessarily vulgar; and that which we try to rescue from fatal obscurity had in general much better remain where it is.” – William HazlittI saw Beach Blanket Babylon today in San Francisco. It’s the longest-running theatrical comedy in history or so the marquee says. More…
Dressing Your Direct Mail (And Internet Contacts) For Success
“People exercise an unconscious selection in being influenced.” – T.S. Eliot I recently attended a seminar given by Alan Rosenspan, a direct-marketing pro who worked for legendary ad man David Ogilvy before forming his own agency, Alan Rosenspan & Associates ( www.alanrosenspan.com). Hes a very bright guy who knows a…
Wealth Opportunity: The Baby Boomer Trend
“Nothing arouses ambition so much in the heart as the trumpet-clang of anothers fame.” – Baltasar Gracian In the investment business, they say the trend is your friend. This is also true in the world of wealth building. (See Message # 139.) You can create a healthy, high-income business all…
The Early to Rise Golden Rule of Customer Service
A commercial on the radio this morning caught my interest. It was for a men’s clothing store. All the usual claims were made, but one was phrased in a way I hadn’t heard before: “We treat all of our customers as if they were the only one.”
Creating A Master Plan For Your Business
”Plans get you into things, but you got to work your way out.” – Will Rogers SB came back from visiting FSP, raving about how well the company worked. In particular, she was impressed with the commitment of the employees, their dedication and loyalty, and the very positive esprit de…
How To Educate Yourself For Success – And Get Wealthy The Smart Way
“No matter what a mans vocation or avocation may be, the nature of his progress through life is largely dependent on his ability to sell.” – Frederick W. Nichol On Friday, I noted that countless studies show that better-educated people make more money. I then promised to show you how…
A Very Rich Guy You Never Heard About
“My wife and I were in the country a few weeks ago. We were standing in front of a wishing well and she fell in. I never dreamed those things worked.” – Milton Berle Sitting in the audience at a publishers convention a few years ago, Roy Reiman heard a…
The Secret Power Of Information Marketing
“A billion here, a billion there pretty soon it adds up to real money.” – Senator Everett DirksenSilicon Valley has produced a whole generation of billionaires. There are the hardware billionaires, including the Hewlett-Packard families (whose $10 billion family fortune now exceeds that of the Ford Foundation), the Intel…
Questions…From A Born Salesman
Today, I’d like to get back to the question of questioning. A few weeks ago, in Message #160, we talked about the effect of asking questions in the world of business. My argument, in a nutshell, was this: When you ask a question, you cede power, so be very careful…