Lock In Profits With Trailing Stop-Losses
When you buy a stock, you expect its price to rise . . . and you expect to pocket some profits. The truth is, however, that stock prices often head south. Sometimes they even tumble. And if that happens when you don’t expect it, you could lose a bundle. Maybe…
READ MOREThe Martha Stewart Recipe for Failure
Martha Stewart is an American legend. Born Martha Kostyra to a working-class Polish family in New Jersey, her sensational career was launched when she quit her job as a stockbroker in the mid 1970s to start a catering business in Connecticut. Over the next 10 years, with the help of…
READ MORETwo Ways to Get People to Return Your Calls — One of Them Works
Though the following two articles are aimed at salespeople, the advice given — on how to get people to return your calls — can be used by just about anyone. Problem is, one of them gives good advice . . . and the other doesn’t. Take a look to see…
READ MORENon-Profit Marketing Secrets of the World’s Greatest Fundraiser
An ETR reader recently wrote to us with this question: “I am working on increasing the success of a nonprofit American Cancer Society telethon in my hometown. I am hoping to use effective marketing to increase its profit and success, and I have a year to do so. As a…
READ MOREMake Sure You’re Asking The Right Questions
Recently, Jane, a faithful ETR reader, wrote to me, asking for some advice to help her help a start-up company become profitable — and, at the same time, prove that she is worth the considerable salary that they are willing to pay her. Let’s begin at the beginning of her…
READ MOREWhy Market Smarter?
There are three reasons why companies need to spend their marketing dollars smarter: 1. Marketing communications exist in a competitive environment with tremendous clutter. To see the clutter, just look at the proliferation in the number of television commercials. Remember when they ran 60 seconds? Then 30 seconds? And now…
READ MOREHow — and When — to Walk Away from Money
About two years ago, a friend of mine asked me to help him start his own business. “Hey, Michael,” he said, “you’ve helped practically everyone we know in some way. Why not help me too?” Of course, I agreed to do it. I made some phone calls and put together…
READ MORELike It or Not, Appearances Matter
Casual office attire is becoming more common these days — but, in the words of the emcee at Woodstock, “that doesn’t mean anything goes.” Even if your company’s style is decidedly relaxed, you should be careful about how you dress. If you’re not, you could be hurting yourself without knowing…
READ MOREWho Makes The Big Money?
You can live very well, and even become financially independent, by earning between $100,000 and $150,000 a year. So, how do you boost your income to that level? According to a CNN/Money series titled “Who Gets Paid Six Figures?”, the best-paid workers in the U.S. are CEOs of profitable businesses.…
READ MOREYour Hour-a-Day Fast Track to Success
What do the world’s richest man, Bill Gates (net worth $21 billion), Oracle founder Larry Ellison ($15 billion), and computer innovator Michael Dell ($11 billion) have in common? None of them has a college degree — which goes to show you that a college degree is not necessarily a prerequisite…
READ MOREMost of Your Employees Are Goofing Off
According to Curtis Coffman, author of the best-selling business book “First, Break All the Rules”, the best employees are the newbies, the fresh young things who haven’t yet had the time to become spoiled. The longer employees are with a company, claims Coffman, the worse they become. The numbers…
READ MOREFocus on Value — Not Price — in Your Stock Investments
In Message #1039, I passed along some advice from Lynn Carpenter, a member of the Oxford Club Investment Advisory Panel, who said that some investors make a mistake when they focus too much on the price of a stock and not enough on the underlying value. This, Lynn said, can…
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