“With but few exceptions, it is always the underdog who wins through sheer willpower.” – Johnny Weissmuller In my last article for ETR, I told you how Leonard Riggio of Barnes & Noble fame proved that every industry is vulnerable to resourceful entrepreneurs. Today, let’s talk about the similar effect…

“We cannot hold a torch to light another’s path without brightening our own.” – Ben Sweetland Wouldn’t you like to make money doing something you love? And what if you could do that job on your own terms, with complete independence and control? Starting your own business giving private lessons…

“Power does not corrupt men; fools, however, if they get into a position of power, corrupt power.” – George Bernard Shaw Once upon a time, there was a ferocious dinosaur known as Publishsaurus rex who roamed the Earth, devouring everything in its path. Bookstores and authors were especially attractive prey…

“Get someone else to blow your horn and the sound will carry twice as far.” – Will Rogers Anyone who’s been in marketing for more than a day understands the value of customer testimonials. Better than any other form of proof (logical argument, data, endorsements), they can prove particular claims…

“Can’t we all just get along?” – Rodney King Most people think of “the competition” as the enemy. In reality, as Michael Masterson has been telling you for years, your competitors can be some of the most important allies you have in business. Plain and simple, your competition has the…