Posts by Author

Lesa Gutenkunst

Posts by Author

Lesa Gutenkunst

5 Copy Questions About Your Customer

By Lesa Gutenkunst | 05/9/2011

In addition to walking the dog through the fields in the sunshine on the weekend, I also spent a lot of time writing a new sales letter for yet another new product in my business. And for this project, I followed my own advice and re-read Dan Kennedy’s, “Ultimate Sales…

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5 Advanced Copywriting Tips

By Lesa Gutenkunst | 04/26/2011

On Thursday night I’ll be meeting superstar copywriter Robert Phillips for dinner, and while I won’t be recording our conversation, I’ll bring you some of his tips on Monday, or maybe even in Friday’s QnA email. Fortunately I did recall a call with Robert a couple of months ago – for my Mastermind group…

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3 Sales Rules from Internet Marketing Beach Bum

By Lesa Gutenkunst | 04/7/2011

On Wednesday morning, I watched a video by internet marketing celebrity and total beach bum, Frank Kern. In the free video, he gave 3 simple rules for selling. Rule #1 – Tell them what you have Rule #2 – Tell them what it will do for them Rule #3 –…

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3 Simple Sales Copy Tips

By Lesa Gutenkunst | 03/10/2011

Before we get into today’s lesson on top copywriting tips, there’s a Politically Incorrect Truth that you need to know about getting more traffic (as that was the #1 concern voiced in our survey this week). Traffic really isn’t any good unless you have copy that converts. And if you…

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Internet Business Q'n'A

By Lesa Gutenkunst | 01/14/2011

Whenever I travel out to LA or Vegas, I always try and stick to my sleep-and-wake schedule as much as possible, so I’m up super early to finish today’s email…and then I’ll hit the gym pre-seminar. On most Fridays, I’ll be bringing you a Q’n’A session, featuring the best questions…

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