Posts by Author
Lesa Gutenkunst
Posts by Author
Lesa Gutenkunst
5 Copy Questions About Your Customer
In addition to walking the dog through the fields in the sunshine on the weekend, I also spent a lot of time writing a new sales letter for yet another new product in my business. And for this project, I followed my own advice and re-read Dan Kennedy’s, “Ultimate Sales…
READ MORE5 Advanced Copywriting Tips
On Thursday night I’ll be meeting superstar copywriter Robert Phillips for dinner, and while I won’t be recording our conversation, I’ll bring you some of his tips on Monday, or maybe even in Friday’s QnA email. Fortunately I did recall a call with Robert a couple of months ago – for my Mastermind group…
READ MORE3 Sales Rules from Internet Marketing Beach Bum
On Wednesday morning, I watched a video by internet marketing celebrity and total beach bum, Frank Kern. In the free video, he gave 3 simple rules for selling. Rule #1 – Tell them what you have Rule #2 – Tell them what it will do for them Rule #3 –…
READ MORE3 Simple Sales Copy Tips
Before we get into today’s lesson on top copywriting tips, there’s a Politically Incorrect Truth that you need to know about getting more traffic (as that was the #1 concern voiced in our survey this week). Traffic really isn’t any good unless you have copy that converts. And if you…
READ MOREInternet Business Q'n'A
Whenever I travel out to LA or Vegas, I always try and stick to my sleep-and-wake schedule as much as possible, so I’m up super early to finish today’s email…and then I’ll hit the gym pre-seminar. On most Fridays, I’ll be bringing you a Q’n’A session, featuring the best questions…
READ MORE