Every year 42 million Americans make this workout mistake, according to the latest issue of Men’s Fitness magazine. You’ve probably made the same mistake. Perhaps you started running too much, too soon, or too often, and suffered from runner’s knee, Achilles tendinitis, plantar fasciitis, shin splints, iliotibial band syndrome, and stress fractures. I hope not, but…
…even I made the same mistake. After gaining 7 pounds in my first 4 months of college, I vowed to get back in shape when school started again in January of 1995. And I did. I got back int the gym on a regular basis and running miles and miles each week.
Soon my knees were sore from pounding away on the pavement of Hamilton, Ontario’s streets and the bike trail leading down to the small town of Dundas (where sometimes I would jog to the beer store and walk back…hey, just being honest!).
Fast forward to the summer of ’95 – one of the greatest summers of my life. My mom got me the best student job in town as groundskeeper at the factory where she worked. Each morning I drove around the factory to pick up the garbage – listening to Montell Jordan’s “This is How We Do It” or humming that catchy theme song to the then hit-TV show Friends. I then spent the rest of the day on a riding lawnmower cutting the grass.
Out in the sun, watching pretty girls walk by on the sidewalk, and being able to hang out with two of my best friends who had summer jobs inside the dirty factory, made life nearly perfect, except that my knees still ached from running. It made climbing in-and-out of the work pick-up truck and on-and-off the lawnmower a real pain.
I also lost muscle mass. I got weaker. I was slower on the soccer field that summer, even though my coach was impressed with my off-season training ‘cardio’ regimen.
This was when I discovered the futility of cardio. It was one of the biggest lessons of my life, both personally and professionally. I returned to school in the Fall of 1995 vowing to find a better way to exercise for fat loss and a lean, sexy body. I got my first Personal Trainer Certification, but I knew there was something wrong with the organization’s focus on cardio for weight loss.
So I devoted my life to changing the fitness industry. It’s taken nearly 20 years, but you have to agree, the world has finally come around to my way of thinking. These days everyone knows – or at least has the feeling – that cardio is over-rated for fat loss.
You’ve discovered the power of bodyweight workouts for weight loss. You’ve lost inches, you’ve increased your energy, and you’ve changed your life.
And so I want to invite you to a celebration…one where we celebrate your success, one where we show you new opportunities for your life, and one where we share some birthday cake at my 40th birthday party. It’s also where you’ll discover the 39 other Biggest Lessons from my Life that will change YOURS.
Here’s all of the incredible value that you’ll get at our awesome, high-energy TT Summit…
- Bonus access to the VIP reception for fast-action takers ($25 value)
- Free lunch, on me, every day ($50 value)
- Goodie bag stocked with delicious BioTrust snacks and more ($50 value)
- An ETR Gratitude Journal (my ‘first book’) ($20 value)
- Your Personal Trainer Start-Up Kit ($297 value)
- Free copy of The Recipe Hacker by Diana Keuilian ($20 value)
- Meeting my Mom (Priceless!)
- Slice of Craig’s 40th birthday cake ($4 value)
- Getting my sister to tell you embarrassing stories about me ($5 value)
- Two morning bootcamps with celeb trainer Todd Durkin and myself ($40 value)
That’s over $501 in real bonuses…not including the priceless information you will learn from the TT world’s best trainers and celebrity guests, such as…
- Ali Fox, a full-time lawyer and Certified TT Trainer from Australia
- Todd Durkin, author of the Men’s Health Impact Body Plan
- Brittney Williams, owner of a Fit Body Bootcamp near Charleston, South Carolina
- Bedros Keuilian, the best personal trainer coach in the world
- Dan Ritchie, the world’s leading expert for training men and women over 50
- Chris Lopez, our TT Kettlebell guru
- Daniel Woodrum, our Director of the CTT program
- Ray Ortiz, FBBC owner who will show you how to grow a fitness team
- And ol’ CB, that’s me!
Plus, my friend Diana Keuilian will be there to sign your copy of The Recipe Hacker and she’ll be baking me a special birthday cake that is free of gluten, dairy, and soy.
The only person that won’t be there is ol’ Bally the Dog, since he doesn’t have a passport…yet.
The TT Summit is your ticket to Independence and Abundance. We’ll show you how to achieve your big goals and dreams using my 5 Pillars of Transformation and the 40 biggest lessons I’ve learned from my 40 years here on earth (and two decades in the health and fitness industry).
We’ll have fitness celebrities like Catherine Gordon, Mikey “Finishers” Whitfield, Jason & Jen Ferruggia, John Romaniello, Missi Holt, and Todd Durkin all on hand to answer all of your diet and workout questions. There’s never been a fitness event like this before. It’s big enough so that you’ll meet tons of other incredible people, but it’s also intimate enough that you will get to interact with all of the presenters, get photos with them, and ask them your questions in a one-on-one setting.
You have nothing to lose. In fact, if you don’t love the first day of the TT Summit, just turn in your gifts by the end of the day and I’ll give you DOUBLE your money back and we’ll part as friends. The TT Summit has never disappointed anyone before, and it’s not going to happen this year. This NEW and IMPROVED version is going to be better than ever.
See you in San Diego soon,
Craig Ballantyne, CTT
Certified Turbulence Trainer
PS – Dream Big!
Set big goals. It takes the same focus to make big steps as it does to take little leaps. So go for the dramatic changes you desire – and deserve – in life. Don’t be satisfied with the norm if you want more. It’s okay to want to achieve special results. The world needs folks who dream and achieve big things. Hang around big goal achievers and get support from others who believe in you – we ARE out there…and right here! Get outside your comfort zone and grow and go. You can do it. Your time is now! See you soon.