Recent posts related to


Recent posts related to


Learn direct marketing now or perish

By Mark Morgan Ford | 09/28/2009

The other day I saw an ad one of my clients had posted on the Internet. The copy was weak. It lacked an “Aha!” idea. It was balanced on two rather than four legs. Its lead was wrongheaded, it had insufficient substantiation, and no social proof. I mentioned this to…


Why testimonials work so well

By David Cross | 09/25/2009

What do you do if your prospect knows nothing about you, as is often the case? How can you sway or “nudge” their thinking about your business, products, or services? You do it by including plenty of testimonials in your marketing materials. Testimonials overcome a prospect’s skepticism (“Who the heck…


Words About Words

By Don Hauptman | 09/25/2009

In this column, I routinely use words that describe aspects of language. But these terms are often misunderstood and confused. Here’s a brief guide, followed by a few tips to improve your writing.


The literature of truth

By Alexander Green | 09/24/2009

According to Dr. Jon D. Miller, Director of the Center for Biomedical Communications, the number of scientifically literate adults in the U.S. has doubled over the past 20 years. The bad news? That only gets us up to 20 percent. Only 48 percent of Americans know that humans didn’t live…


A Gaggle of Gaffes

By Don Hauptman | 09/24/2009

Mistakes can be a good thing. They teach us what to avoid. The trick, though, is to learn by observing others make them. With that goal in mind, here’s another roundup of misspellings, misunderstandings, and other misuses — all found via Internet search, but equally frequent in print: “I just…


Put your profits on autopilot

By Jay White | 09/23/2009

If you’re an Internet marketer and you’re not taking advantage of autoresponders to accelerate your profits, listen up. (And if you are, listen up anyway. Because I have a few tricks up my sleeve for you.)

Fact is, a well-written follow-up e-mail series delivered to your prospects via autoresponder can make a huge difference …

It can bring boatloads of potential buyers back to your sales pages faster and easier than just about anything else.

I’ve seen conversion rates double … triple …


I reject your reality and choose to substitute my own

By Clayton Makepeace | 09/22/2009

I was down at our new “getaway” digs over Labor Day. It’s a great place. Just outside of Atlanta and two hours from our North Carolina home. We bought it a few months ago so we could spend more time with my two older kids and three grandkids. They live…


Heisting hall of fame headlines

By Mark Morgan Ford | 09/21/2009

Old-time copywriters like yours truly enjoy a walk down Memory Lane now and then. We do it for fun, but it can be profitable too. I’m talking about rereading the best-known direct-marketing ads of the past. Copy written by such luminaries as Gene Schwartz, Claude Hopkins, and John E. Kennedy.…


Trying to Drive With Square Wheels

By Brian Edmondson | 09/18/2009

“So far, my website is pretty much identical to the Early to Rise site,” PG told me. PG is one of my coaching students. I had just asked him to tell me about the progress he was making. He had a sign-up box on the top right-hand corner of every…


Search Engine Optimization Is Easy

By Edwin Huertas | 09/17/2009

About a year and a half ago, a family friend started a business selling women’s active wear. She had no website — and no plans to create one. She sold her goods by driving door to door, visiting every gym she could find. She was doing okay. But the time…


The Power of Passion

By Rich Schefren | 09/16/2009

Question: Are you passionate about what you do? Or just passionate about the money you make? I’m going to let you in on a little secret: It’s a lot easier to make money when you’re passionate about what you’re doing. How many people are locked into a job they can’t…


It’s Time Web Marketers Grew Up

By Clayton Makepeace | 09/15/2009

Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers without paying a penny in printing, postage, or lettershop fees … and without paying through the nose for print space or TV and radio time … I would have smiled and…