You’re a Success!

“Success is often the result of taking a misstep in the right direction” -Al Bernstein Last week, my copywriter friend was a basket case – and it was my fault. She had submitted a draft of a sales letter to me for review. She was proud of it, and...

The Takeaway Close

“Like all science, psychology is knowledge; and like science again, it is knowledge of a definite thing, the mind.” – James M. Baldwin One of the best leads I ever read was in a small brochure created by SW to promote his consulting practice. The...