You’re a Success!

“Success is often the result of taking a misstep in the right direction” -Al Bernstein Last week, my copywriter friend was a basket case – and it was my fault. She had submitted a draft of a sales letter to me for review. She was proud of it, and...

Raising Capital for Small Business Ventures

The 28-year-old man was in a difficult financial predicament. He had an idea for a business … but he had no money in the bank, no job, and a general track record of failure. The odds of getting the tens of thousands of dollars in capital that he needed...

The Takeaway Close

“Like all science, psychology is knowledge; and like science again, it is knowledge of a definite thing, the mind.” – James M. Baldwin One of the best leads I ever read was in a small brochure created by SW to promote his consulting practice. The...