The Magic of a Dollar

“You can stroke people with words.” – F. Scott Fitzgerald It’s common knowledge that the word “free” is the most powerful word in the sales-and-marketing lexicon  — and that the free offer is almost always irresistible. But...

How to Judge a Learning Program

How many piano/guitar/you-name-the-instrument courses have a 90% success rate? Answer: none. How many language programs? Same answer. How many colleges or graduate schools or technical schools end up seeing 90% of their students graduate and then use the knowledge the...