Archive for John Carlton

Bring Your Story Home to Your Reader
by John Carlton (06/04/2008)

Today, if you're up for it, I have another exercise that will help hone your writing chops to dangerous "street-wise salesmanship" levels.

You, the Movie
by John Carlton (04/25/2008)

Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter's bag of tricks — comes from?