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Archive for John Carlton
Bring Your Story Home to Your Reader
by John Carlton (06/04/2008)
Today, if you're up for it, I have another exercise that will help hone your writing chops to dangerous "street-wise salesmanship" levels.
You, the Movie
by John Carlton (04/25/2008)
Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter's bag of tricks — comes from?