Time to Turn Lemons Into Lemonade!
So let me tell you a true story… The year was 1976, and life was NOT good in America. And it wasn’t just because disco was king and we suddenly found ourselves sporting silly-looking leisure Read More >>
In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients – all told well over a billion dollars so far!
Clayton’s copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled – and on four specific occasions, quadrupled – the number of paying customers on his clients house files in as little as a year or two.He has increased his client’s sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.Clayton’s direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!
RECENT ARTICLES
Why Dominant-Emotion Copy Wins
Albert Lasker and John E. Kennedy revolutionized copywriting by introducing the concept of “reason-why” advertising. Their breakthrough was all about reasoning with a prospect just as a good live salesman would — presenting all the Read More >>
How to Grow (Very) Rich in Tough Economic Times
Let’s say you own a business and you’re trying to decide what kinds of products you should be developing.
Advertising, Schmadvertising!
Sometimes I wish I had gone into advertising instead of direct response marketing.
I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas, and other madcap characters…
Mind Games
The simple, objective fact is, there is absolutely, positively no reason why you shouldn’t have it all.
Billionaires are not a billion times more deserving than you are. Nor are millionaires a million times smarter than you.
The Moral of My Story
For the first several years of our lives, pretty much everyone lies to us. We’re taught to believe in Santa Claus, the Easter Bunny, the Tooth Fairy, and, of course, the monster under your bed who’ll nibble your feet if you get up after you’ve been tucked in for the night.
The Astonishing Power of Fear
Have you ever been tempted to squeeze someone’s irresistibly cute bottom? Tell a judge where he can stick that speeding ticket? Claim a tax deduction you don’t really deserve? Drink and drive?
So why didn’t you?
How to Write Ads That Read Themselves
We humans don’t mind working. We’ll work to make good money. We’ll enthusiastically work to attract a lover. We’ll work conscientiously at raising good kids. We’ll work joyfully at a hobby. We’ll even work (as I did) for a sense of satisfaction and to make a memory.
… But ninety-nine-point-ninety-nine times out of a hundred, we will not work to read an unsolicited ad.
How to Double Any Company’s Revenues in 12 Months
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do to double your revenues is… (1) Bring in more new customers… (2) Compel customers to come back Read More >>
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