In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients - all told well over a billion dollars so far!
Clayton's copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled - and on four specific occasions, quadrupled - the number of paying customers on his clients house files in as little as a year or two.
He has increased his client's sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.
Clayton's direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!
Read Clayton Makepeace's previous newsletter articles below:
The other day, a guy — a real sad sack — left a post on my blog. Said he’s been a copywriter for decades but has not been very successful at it. It’s not his fault, of course. It’s the world’s fault. More specifically, it’s the direct-response marketing world’s fault. And to get even more specific, [...]
By Clayton Makepeace | Fri, Jan 22, 2010
Love him or hate him, you have to admit it. Rush Limbaugh is a phenomenon. He doesn’t promise riches, better health, social status, to ease your workload, or get you dates. In fact, he never offers anyone one single benefit or presents a single “Reason Why” listening to him or reading him will improve your life in [...]
By Clayton Makepeace | Wed, Dec 30, 2009
When someone asks, “What do you do for a living?” there is only one correct answer. It’s not “I have a business.” A business is something you own; not something you do. The correct answer is to declare loudly and proudly…
By Clayton Makepeace | Tue, Dec 29, 2009
Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it?
By Clayton Makepeace | Tue, Dec 15, 2009
As The Redhead and I were chatting with some new friends between sessions at the Early to Rise Bootcamp, a big guy approached our little group.
By Clayton Makepeace | Thu, Nov 19, 2009
There are pretty much only two kinds of prospects in a marketer’s universe: (1) casual copy scanners, and (2) inveterate readers. Hand a sales letter to a dozen people, and you’ll see what I mean. Some of them — the inveterate readers — will read the headline and every page of the [...]
By Clayton Makepeace | Wed, Oct 21, 2009
I’m so old, I’ll betcha my tie has gone in and out of style at least five times. Not that I pay much attention to such things, mind you. My professional life revolves around marketing trends. And there again, my advanced age means I’ve seen many promotional styles over the years.
By Clayton Makepeace | Tue, Sep 22, 2009
I was down at our new “getaway” digs over Labor Day. It’s a great place. Just outside of Atlanta and two hours from our North Carolina home. We bought it a few months ago so we could spend more time with my two older kids and three grandkids. They live in Atlanta, less than [...]
By Clayton Makepeace | Tue, Sep 15, 2009
Twenty years ago, if you had told me that one day I’d be able to reach millions of prospective customers without paying a penny in printing, postage, or lettershop fees … and without paying through the nose for print space or TV and radio time … I would have smiled and backed away from you v-e-r-y [...]
By Clayton Makepeace | Fri, Aug 28, 2009
When you set out to create a sales message that connects with your prospects’ dominant emotions, you have no choice. You have to begin with the prospect. You begin by considering his most intense feelings about … Himself relative to the subject at hand … The benefits your product and premiums promise … The medium through which your message [...]
By Clayton Makepeace | Wed, Mar 17, 2010
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