Every copywriting or marketing project requires copious amounts of creative, right-brain skull sweat, plus plenty of detail-oriented, left-brain elbow grease.

So when I’m fresh and full of mental energy, I focus on the creative tasks associated with the project. And when I’m running a bit low on creative juices, I use my time to handle the left-brain, detail-oriented stuff.

In other words, I approach my copywriting projects modularly and out of order, much like the way they make movies in Hollywood.

If I’m feeling frisky, I’ll work on my theme, my headline, and my opening copy – or maybe on the first two-thirds of my body copy. If I’m feeling sluggish, I may simply outline the project. Or focus on the research, number-crunching, or the charts and tables I’ll need.

Sometimes, if I’m kind of in between, I may rough out the last third of my copy first – the factual product description, premium description, offer, guarantee, and response device. Or, if I’m further along and have a complete draft, I may spend my time on editing what I’ve written.

This is what works best for me – the approach I’ve developed through trial and error during my four decades in this biz. It fits me like a glove.

It may work for you, too. It might make you tons more productive and improve your sales copy (or whatever else you do) by an order of magnitude.

Or, who knows? My way could prove to be the absolute worst way for you to approach your work.

There’s only ONE way to find out. Test. Analyze the results. Improvise with new ways to work that may fit you better. Repeat.

[Ed. Note: Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books – bursting with tips, tricks, and tactics that’ll skyrocket your response – at MakepeaceTotalPackage.com.]

Clayton Makepeace

In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients – all told well over a billion dollars so far!
Clayton’s copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled – and on four specific occasions, quadrupled – the number of paying customers on his clients house files in as little as a year or two.He has increased his client’s sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.Clayton’s direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!