When someone asks, “What do you do for a living?” there is only one correct answer.

It’s not “I have a business.” A business is something you own; not something you do.

The correct answer is to declare loudly and proudly…

“I’m a marketer! My specialty is attracting new customers… persuading existing customers to make ever-larger purchases… convincing them to buy more often… and making sure they keep buying from me forever.”

When you define yourself as anything but a marketer, you are setting yourself up to make huge mistakes in the way you run your business that will limit your success.

Remember, every business and every non-profit organization is first and foremost a marketing enterprise. And nothing happens until the cash register rings.

[Ed. Note: Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books — bursting with tips, tricks, and tactics that’ll skyrocket your response rates — at MakepeaceTotalPackage.com.]

Clayton Makepeace

In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients - all told well over a billion dollars so far! Clayton's copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled - and on four specific occasions, quadrupled - the number of paying customers on his clients house files in as little as a year or two.He has increased his client's sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.Clayton's direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!