Issue# 2698
- WEALTHY: A cheap and easy way to test product ideas (Michael Masterson & MaryEllen Tribby)
- HEALTHY: Coke and Pepsi get the FDA to give in (Dr. Ray Sahelian)
- WISE: Martina Navratilova on concentrating
ALSO IN THIS ISSUE:
- 5 ways to win the battle against technology overload (Matt Furey)
- Free content – good idea or not? (Edwin Huertas)
- It’s Fun to Know… what’s big on the Internet
- Add “taciturn” to your vocabulary
* Highly Recommended *
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The 7 Steps of a Failed Product Launch
By Michael Masterson & MaryEllen Tribby
These are the seven steps of a failed product launch:
1. Get an idea for a product.
2. Write or design the product.
3. Print or manufacture the product.
4. Advertise the product.
5. Watch the marketing campaign flop and generate no sales.
6. Sell or give away the product to family members and colleagues.
7. Store the unsold inventory until it is thrown away.
Never try to launch a product by using the “I know best” approach illustrated above. Remember that what you think means nothing. It is what you know that counts.
So, how do you know your prospective customers will want your product? You test and test and test some more.
In this Internet age, testing is easier than ever before. If, for example, you are torn between two titles for an e-book you want to market, don’t go with your gut and don’t go with what your friends tell you. Test a couple of pay-per-click (PPC) ads and see which one gets more clicks.
Don’t worry about not having your product ready while you’re testing your PPC ads. Develop the ads and let them run for five to seven days. When potential customers click, let them know that you are building a “hot list” and will contact them as soon as the product is ready. Or give them something else in the meantime. (That’s what we did when we were testing titles for our most recent book. We opted our responders in to a subscription for ETR.)
You can use the same plan with banner ads, text ads, and even dedicated e-mails to ensure you are on the right track – before you spend the time and money to develop your product.
This is a cheap and easy way to test product ideas without expensive R&D costs. Plus, you have the added benefit of simultaneously building a list of interested prospects.
Remember: When you test anything, make sure the results of your test scream, not whisper.
[Ed. Note: The above article was adapted from Changing the Channel: 12 Easy Ways to Make Millions for Your Business, published with permission from John Wiley & Sons. Get your copy today.]
“I just try to concentrate on concentrating.”
Martina Navratilova
How Long Can You Concentrate?
By Matt Furey
Imagine this: You’re sitting in front of your computer, working on a project. Perhaps it’s a book, an e-mail, or an article. Or you’re doing research.
The phone rings. Do you answer it?
A new e-mail chimes. Do you immediately read it?
A text message arrives. Do you look at it and reply?
Your spouse or child enters the room. Do you stop what you are doing to see what they want?
The question is: How easily are you distracted?
The other day, I was reading that the average person can concentrate on one thing for only about five minutes. He’s got so many gadgets and gizmos that he can never rest or relax mentally. The cellphone or blackberry is always with him. He sleeps with it at his side. Cannot go for a walk without it. Or attend a movie or concert. Can’t eat a meal with his family without looking at his gadget.
I am NOT saying you should get rid of all your gadgets. I’m not saying to stop using technology.
What I’m saying is that peace of mind, happiness, and the ability to achieve your goals has a lot to do with how long you can concentrate on one thing. And if you can’t go for a walk, watch a movie, or have dinner with family or friends without constantly checking your tweets and text messages – if you can’t leave all your gadgets at home or away from your reach for extended periods of time – then you most likely have a lot of trouble finishing projects that require deep concentration and focus.
Here are some things I do that you may find helpful:
1. I put my gadgets in another room when I go to bed at night.
2. I do not bring my gadgets with me when I go for a walk.
3. I do not bring my gadgets with me when I am eating with family or friends – and if I do bring them, I do not use them when we’re talking.
4. If I am working on a project (like this very article), I do not respond to pings, pongs, pangs, or anything else. Everything can wait until I am finished with what I set out to do.
5. If I am talking to someone who allows himself to be continually interrupted by pings, calls, and tweets – I end the encounter. Because that person is letting me know that he values his gadgets more than me.
Now if you’re the type of person who likes his gadgets more than accomplishing something worthwhile – well, you’ll get no argument from me.
On the other hand, if you’re willing to try turning off your gadgets – or letting them ring or chime, unanswered, for extended periods of time – you’ll be amazed at how you will have eliminated a great deal of the unwanted resistance you may have to success.
In fact, if you really want to get more things done in less time – with next to no interruptions – then you’d better learn to do nothing more than concentrate on what you want in such a way that you feel as if nothing is blocking you whatsoever.
No resistance.
No turbulence.
No sandpaper rubbing against you as you go through life.
Instead, a resistance-free feeling flowing against your skin and through your veins.
You get up in the morning with things to do – and you get them done. Day after day. Week after week. Year after year.
Thousands upon thousands of days in which you git ‘er done because you know the power of a focused mind.
[Ed. Note: Matt Furey is an internationally recognized expert in the fields of self-development, fitness, and martial arts, and is the president of the Psycho-Cybernetics Foundation, Inc. If you're nodding your head in agreement about the need to focus and concentrate - without resistance - you should check out Matt's world-famous Zero Resistance Living Course. This is what the super-successful use to get more things done in less time.]
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Dear ETR: “Will Reproducing Content Hurt My Web Ranking?”
“I’ve read that a website or blog needs original content to get ranked higher by the search engines. If I use content from ETR’s newsletters/website on my blog, will that hurt my Google ranking and keep me from getting traffic?”
Anita Funkhouser
Keyser, WV
Dear Anita,
Using third-party content DOES NOT hurt your rankings. The reason Web marketers make such an issue about duplicate content is that only the original creator of the content gets the full SEO (search engine optimization) value from it. In other words, if you use articles from Early to Rise, you won’t rank as well for the content as we at ETR would.
Let’s say you republish one of our articles about satellite sites. Since ETR published that article first, we would automatically get a higher Google ranking for the term “satellite sites” than your site would. However, even though the ETR website would get most of the credit, you’d still benefit in three major ways:
1. You would get some SEO benefit from it, which would result in traffic for your site.
2. You would be providing your visitors with useful content they would want to read. One thing search engines look for is how long a visitor stays on a site. And sites with a “stickier” following get better rankings. PERIOD.
3. If your visitors like the content, they will return to your site – which also helps with search engine ratings. (See #2.)
You can’t take everything you read about Internet marketing as the gospel truth. Most (so-called) “SEO experts” will tell you that having duplicate content is a bad thing. But it really isn’t. It just may not be as good as having your own unique content.
Take a look at drudgereport.com. This site has nothing but content from other websites, yet it is among the top 1,000 sites on the Net (traffic-wise), week in and week out.
Bottom line: To get the search engines to love your site, you want to update your site regularly with useful, relevant content – whether that content is your own or syndicated from other sites.
Having your own content is better, but syndicated and republished content helps too.
- Edwin Huertas
ETR Web Team Manager
[Ed. Note: ETR experts are standing by to answer your questions! Send us your top marketing, health, and business-building questions at AskETR@ETRFeedback.com.]
Celebrating Stevia’s New Status
Stevia is a plant whose leaves contain compounds that are more than 200 times sweeter than table sugar but have no calories. I was introduced to this natural herbal sweetener in the late 1990s by a friend.
We were at a restaurant in Los Angeles, and before we ordered she asked the waiter to bring a few cut lemon pieces and a glass of water. She proceeded to squeeze the lemons into the water and asked me to taste. Of course, it was sour. She then added a few drops of stevia liquid. I could not believe how that small amount of herbal extract immediately turned the sourness into delicious lemonade.
I was so impressed that I was inspired to co-author The Stevia Cookbook with her. I researched the history of the plant and all the studies, while she worked on the recipes.
After reviewing multi-generational studies done with rodents where high dosages were found to be non-toxic – and realizing that some countries (including Japan) had been using stevia in their foods since the 1970s without ill effects – I was convinced that it was safe. However, the FDA claimed that it had concerns about stevia’s safety and would not allow it to be called a sweetener. Stevia had to be labeled as a “dietary supplement.”
Interestingly, the FDA’s attitude changed when Coke and Pepsi approached them and asked for permission to use stevia extract as a sweetener.
Stevia has been available in the U.S. since the mid to late 1990s, and it gradually became popular in alternative health circles. But it was not until Coke and Pepsi got the okay from the FDA in 2008 to begin adding it to their drinks that stevia was catapulted to a new status. You are soon likely to find it as a sweetener in a wide variety of foods, drinks, nutrition bars, and other products.
A number of companies sell stevia extracts but not all of them are of good quality. Some may have a bitter aftertaste. After searching for several years, I came across a clear liquid form of stevia that has become my favorite. I use 3 or 4 drops in my herbal tea every morning, and have been doing so for over a decade. You can add it to coffee, too, and kids love it in lemonade. It’s also available as a powder, and in lime-flavored packets that you can add to a pint of water for a delicious, calorie-free iced drink to enjoy on warm summer days.
[Ed. Note: For more on stevia - and dozens of other nutritional supplements - visit the natural healing website of Ray Sahelian, MD, at www.raysahelian.com. Stevia extract can be purchased directly from Dr. Sahelian by clicking here.
You can find plenty of all-natural methods for staying healthy - including the latest breakthroughs in weight-loss programs... healthful recipes... and other ideas for achieving optimal health - all from one of the largest integrative-medicine practices in the country. Learn more here.]
It’s Fun to Know: What’s Big on the Internet
After years in the top spot, viewing pornography is no longer the most popular Internet activity. According to industry tracker Hitwise, visiting social media sites (like Facebook, YouTube, and MySpace) is now number one.
(Source: Search Engine Watch)
* Highly Recommended *
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Find out if you qualify to join the League today.
Word to the Wise: Taciturn
“Taciturn” (TAS-uh-turn) – from the Latin – means habitually silent; not inclined to talk.
Example (as used by Pino Cacucci in Tina Modotti: A Life): “On stage she seemed to become transformed, and the contrast was even more noticeable given her shy, taciturn character, shrouded in the impalpable veil of gloom that always surrounded her.”
[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]
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I especially enjoyed this issue. It gives me hope that there might actually be light at the end of this country financial disaster tunnel. Also, really enjoyed the article on Stevia. The article on using other site content was very uplifting.
I will not consume HFCS, meaning current softdrinks, most soups, and many other things. Stevia is different. When do they plan on switching over from the poison they are currently using?