How to Get the Most Out of ALL Your Employees
This is the four-step model I use to motivate my employees — everyone from the top on down — and maximize the productivity of the entire group: 1. Invest in your top performers. Spend time, money, and educational resources to locate, hire, train, and supply superstar employees. Don’t leave this…
READ MOREPromote Your Business in Subtle Ways When You Make A Presentation
Whenever you give a talk at an association meeting or a meeting of any other business group, your presentation should be 100% useful information — with not one word of self-promotion. “But then how do I get business if I don’t talk about my product or service?” you may…
READ MOREWhat My Dad Taught Me About Advertising
Here’s one advertising technique that may work for you. Ironically, I learned it from my dad. I say “ironically” because my father had no interest in advertising or marketing. His expertise was insurance. He was an insurance agent, and he knew the technical aspects of insurance inside and out. He…
READ MORESo You Want To Be Wealthy? How Wealthy?
I once heard wealth defined as “stored value.” That made sense to me. You are wealthy in something if you have a plentiful supply of it — enough to enjoy now and a sufficient reserve to take care of future needs. I like that definition because it emphasizes storage. Having…
READ MOREWill You Be Protected When The Real-Estate Bubble Bursts?
I love investing in real estate. It’s a fair amount of work, but I enjoy just about every aspect of it. I’ve been fortunate enough to realize triple-digit profits on properties several times in under a year — as the result of leveraged appreciation, net rents, and amortization. On other…
READ MOREHow to Get the Most Out of Your “Apprentices”
I don’t have a TV set, but I have seen several episodes of “The Apprentice.” And that was enough for me to form some opinions. Here’s what I think: Bill, the guy Trump picked, was the hands-down winner in the leadership category. He wasn’t the brightest or most talented of…
READ MOREWords of Wisdom from Donald Trump
While recently promoting his new book “How to Get Rich” in the New York Post, Donald Trump had these suggestions on how to get to the top in business — and stay there: 1. Dress for your culture. The way we dress says a lot about us — before we…
READ MOREThe Secret to Motivating Your Employees
In 30 years of managing employees, I’ve tried just about every motivational trick in the book. Some of the ideas I had the greatest faith in turned out to be very ineffective. Other ideas that I originally spurned were extremely powerful. Overall, here’s what I’ve observed: Mugs, T-shirts, inspirational posters,…
READ MOREBecome a High-Paid Freelance Copywriter
Dear ETR Reader, If you’d like to become a high-paid freelance professional, here’s an opportunity you might be interested in… You probably know that as a copywriter you can make a living. Get to travel often…Set your own hours…Choose which assignments you want to take…and earn a nice income. It’s…
READ MOREAre You Taking Advantage of the “Business Within Your Business”?
Your first business is your main one — the one you know you are in. Your second business is the one you automatically qualify to be in as a result of the knowledge you have to possess in order to deliver your main product or service. You can tap into…
READ MOREHow to Become Rich by Educating Yourself for Success
OK, so you don’t have a medical degree . . . or a law degree . . . and it doesn’t look as if you’re going to become CEO of a Fortune 500 company. What can you do NOW to put yourself on a fast track to achieving success in…
READ MOREHow I Became a “Chicken” Entrepreneur
Fahri Diner and Xiang-Dong Cao were sitting around after work having a few beers (I’m making up the details) and complaining about their employer, Siemens Information and Communication Networks in Boca Raton, Florida. Cao was saying that they were not properly appreciated, when Diner said, “Hell, we should start our…
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