So you’re starting your Internet business. The first step is to make your website shiny and pretty (by spending a lot of time and/or money on it). And then build product pages and a shopping cart. And then drive visitors to your site with search engine optimization and pay-per-click ads. And then sit back and watch the orders roll in.
Wrong, says Brian Edmondson, Director of the Internet Money Club and featured speaker yesterday morning at ETR’s Info-Marketing Bootcamp.
Yes, bringing traffic to your website is key. But if this “pull” type of marketing is all you do, here’s the problem:
- Most people will never find your site.
- If they do, they’ll leave within seconds.
- If they don’t leave within seconds, they won’t buy.
- Once they leave, they’ll never come back.
- That traffic costs you time, money, energy, and effort.
- You’ll be lucky if 1 to 2 percent convert to sales.
If you want a truly successful online business, generating traffic is key. But what you do with that traffic is just as important.
You must take advantage of your website traffic. And that means building your list of e-mail subscribers. How does it work? You bring visitors to your site and sign them up, says Brian, capturing their names and e-mail addresses. Then you use direct marketing to follow up with them.
Eventually, you build a relationship with these potential customers. And that relationship leads to sales, sometimes multiple sales.
—————————————-Highly Recommended ——————————————
This Miracle Substance Protects against Diabetes… Stops Heart Disease Before it Starts… And Kills Cancer Cells on Contact
So, Why Haven’t You Heard About It?
Scientists have discovered a remarkable substance that has the power to prevent diabetes, stop heart disease before it starts and kill cancer cells on contact. In fact, this substance has been shown to prevent and treat more than 20 major diseases, in all!
However, more than 85% of the population is deficient at least part of the year. And believe it or not, but the medical profession and health authorities actually advise people to avoid the single greatest source for this vital substance.
What’s Old Is New Again
You have a hit info product. But what do you do now? How do you capitalize on the interest you’ve generated?
You know the product works — so sell it to the same customers again says Scott Martineau, founder of ConsciousOne.com and a featured speaker at ETR’s Info-Marketing Bootcamp yesterday afternoon.
It’s a strategy that brought ConsciousOne 52,000 customers, 300,000 e-mail subscribers, a line of 50 products, and $10 million in revenue.
The idea is to repurpose the content. In other words, you take material that was created in one format and convert it to a new format. You could, for example, take a book and turn into an audio course. Transcribe a teleconference and turn it into a special report. Record a live event and sell the DVDs as a home study course.
It works because some customers prefer to hear material, or watch it, instead of read it. Or they might prefer to access it online.
Repurposing is good for your customers — and it’s good for you, too. You don’t have to go to the trouble and expense to create new content. And your audience/market is already there.
It’s a quick way to build on the success of a bestseller product and expand your product line.
“Tell it like it is.”
“I just wanted to comment on Michael Masterson’s assessment of unemployment. While I agree with him — if a person really wanted a job, they could find one, even in today’s economy — there is one thing that I wish to add. If a person believes that he is ‘unworthy’ or ‘incapable’ for some reason, he will never find a job. Once you lose hope, it won’t matter how stunning your resume is or how many you send out.
“That is why I love ETR. It is always filled with positive thinking and great advice that I can put into action right now. It is a resource full of hope and insight that helps keep me from falling into the same pit of despair that my community and family have embraced.
“Thank you ETR for not being afraid to ‘tell it like it is.'”
Kathy Sullivan[Ed. Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]