Who do you “want to be” in your business?

Let me answer that for you.

You want to be The Shining White Knight that has come to save
your prospect/client…

Saving them from their problems by delivering your solution, of course.

But that’s not all.

You’re also there to save them from:
•Boredom
•The negative people around them
•Themselves

So it takes more than just “being yourself” (in most cases) to do this.

You need to amplify the best of you.

You need to take that gift you’ve got and put it under a microscope, to  turn it up to 11 (on a scale of 1-10), and to run it through a mega-phone.

You need to be clear about who you want to be.

I’ve already pointed out that you do something better than everyone else  in the world. That’s your Unique Ability, as Dan Sullivan calls it.

Now you need to make a big deal about it. You have to give yourself  the “Crown”. What are you the King or Queen of in your industry?  Identify it, and tell the world.

Tell the legend & origin story around how your talents came to be.

But you also need to amplify your personality. You need to make  yourself more interesting.

Remember – most of our prospects are bored. They want to be  “info-tained” with quality content that is worth sharing. That want  to know more about you, and they want to learn – most often  through stories.

There’s a reason why many of my articles include tales of adventures

like driving Porsches and BMWs in Germany (and not about how I

went to bed at 7:45pm last Friday night because I was exhausted from

the work week).

The cool stories are to keep you interested in the content…and frankly,  in me. I need to be seen as the Shining White Knight that is living the  “Internet American Dream” of being able to make money anywhere  in the world.

And this IS true. I’m not making any of this stuff up.

That said, I don’t talk (a lot) about all of the nights that I go to bed at  8pm and get up at 3:45am to write and create content. That’s not the  stuff of legends (although it also “kind of” is for the Early to Rise  legend…and so you’ll see me use the boring parts of my life more  than YOU should).

The lesson here is that you want your readers to think:

“Wow, not only is this person a leader and world expert in their field,  but they also live an exciting life. They are a really important person  and I really want to meet them…but since I can’t meet them, the next  best thing is to buy their products so that I can get results and then  contact my leader and let them know that I’m an action taker…maybe
they will even reply back!”

Here’s what happens when you do reply back to people:

They will feel like a celebrity answered their email. And even if you couldn’t get recognized walking through your dining room, it’s still

possible for you to build a raving fan base on the Internet.

So think about all that you do.

Pluck out the most interesting components and make a BIG DEAL  about them so that people make a big deal about you.

This is NOT lying.

We never, ever lie.

But we do amplify.

And don’t hesitate to be controversial, because as the old saying goes:

You’re nobody until somebody hates you.” – Karen Salmansohn

But…I’d still rather be well-known for being helpful and fascinating  than well-known for being controversial, negative, and hated (like,  say, Anne Coulter).

Although EVERYONE will always have someone that hates them. Even

Mother Theresa had haters.

So your task is this…

Pour yourself a glass of your favorite brainstorming beverage, and then  set aside a 10-minute power session to look at your life and identify what  matters to your marketplace…and then BLOW that up in terms of how  you use it to become The Shining White Knight in their lives.

Never be boring,

Craig Ballantyne

“Be somebody. Be somewhere. Do something.” – Dan Kennedy

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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