Most of us think that bad things can never happen… or that they only happen to “the other guy.” But what happens when you become “the other guy”?

You – and I – need a “back-up plan.”

This could be:

1. Investing prudently and building your net worth to the point where you can live off your investments.

2. Learning a second skill or profession.

3. Creating and selling a line of products – anything from candles and perfume to exercise videos and how-to books.

4. Collecting a sizeable inheritance that will enable you to live the life of a gentleman or lady of leisure.

5. Marrying someone with a good income who will support you in the style to which you would like to become accustomed.

Of these options, my own back-up plan is #3 (mainly because #4 and #5 didn’t pan out).

A few years ago, I began to think, “What if something happens that makes me unable to continue making a living as a freelance writer?” So I started my own Internet marketing business, creating and selling information products – e-books, audio programs, and videos – online.

Today, my little Internet marketing business generates a six-figure income for me… yet I spend only an hour or two a day on it!

Do you have a back-up plan? If not, do you intend to put one into place soon?

[Ed. Note: Bob Bly is the author of more than 70 books and is an undisputed master of the art of selling. Subscribe to Bob’s free e-zine, The Direct Response Letter, and claim your free gift worth $116.]

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Bob Bly

Bob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall. Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business. Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.