How One Man Built a Multi-Million-Dollar Business
I met someone at ETR’s Wealth Club Bootcamp that rekindled my interest in niche marketing. His name is Matt Furey http://www.mattfurey.com. If you read martial arts magazines, you may recognize the name. His full-page ads are always in the ones that cover submission grappling and mixed martial arts. I love…
Why Are You Waiting for Someone Else to Inspire You?
I met Bella for the first time six years ago, while she was attending her first copywriting bootcamp (which, like ETR’s Wealth-Building Bootcamp, is now hosted every year by the Agora Learning Institute). She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. “This is the best conference I’ve…
Here’s What You Should Do For Your Family…Today
According to USA Today, 74% of Americans with minor children don’t have a will. Are you one of them? I used to be. Until I realized what a mess it would make for my family. Of those surveyed, 39.5% are will-less because they “don’t have the time,” 26.2% think “it’s…
The Best Place to Find Good Employees is Close to Home
“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” – Jane Howard I recently spent weeks trying to find someone to fill a part-time position. After a lot of time and money invested,…
The Psychological Mistakes Investors Make, Part 2
I kicked off this occasional series of articles for Early to Rise in Message #1160 with an excerpt from a chapter of my book “Bull’s Eye Investing” that my old friend Michael Masterson tells me “is worth the price of the entire book.” In that chapter, I identify 11 psychological…
How to Launch a Profitable New Business
If you want to be a business-building genius — or just make a ton of money this year — learn these five proven (and absolutely true in my experience) secrets of highly successful entrepreneurs. Secret No. 1. Don’t spend too much time planning. When you are entering a market, you…
Become a Travel Writer
Dear Fellow Early to Rise Reader, If you’ve ever wanted to travel the world and get paid to do it, there’s now a way to realize that dream. This letter is your motivation to make a wonderful change in your life a surprisingly quick and easy way to…
How to Use Speed to Increase Sales
You can develop a competitive advantage — and increase your sales — simply by making speed your No. 1 customer service priority. Here are a few examples of the way businesses I know have done it: * A major bank based a marketing campaign on a promise that its customers…
How to Get Your Business Going Again
The economy is dragging — and it doesn’t look as if it’s going to improve any time soon . . . if ever. Though most of the businesses I know are still profitable, the margins have fallen and profits are low. Back-end sales are still healthy. But all those sales…
Cutting the High Cost of College
College is incredibly expensive — and the cost rises steadily every year. The typical Ivy League university charges over 35,000 after-tax dollars a year. The typical private college costs $25,000 a year. The typical state university charges over $9,000. With the typical textbook at $100, it’s easy to understand how…
The Four Critical Success Factors for a New Business
If you spend countless hours and hundreds of pages planning your new business venture, you are wasting a lot of time. That’s mostly because you don’t know the most important secrets about the new (to you) market. What’s most critical to know about any business is invisible to newcomers. No…
Motivate Your Prospect to Buy in Five Easy Steps
Successful marketers use this well-established, step-by-step formula for all forms of sales copy, including direct mail, e-mail, and Internet promotions: 1. Get attention. Write an effective headline or teaser. 2. Identify the problem or need. Orient your prospect and put him in a receptive mood for what is to come. 3. Position your product…