The 75th Anniversary of the Great Crash
Last month marked the 75th Anniversary of the Great Crash of 1929, which kicked off the Great Depression. Looking back, there are many lessons to learn from it. In today’s market, those lessons may be applied as: buy bonds, real estate, and gold coins. And sell stocks . . .…
READ MOREDoing Something You Love? You Can Do It!
CL, my yoga teacher, needs to make a good living. She is a single mom with a three-year-old daughter and no financial help from the father. She is a really good yogi — a master of that complex skill. But that’s not enough to make her business work. To earn…
READ MOREHow to Use “Social Proof” to Increase Sales
When selling your product or service, you will find that many of your customers will worry that they might be making a mistake by buying it. Their fears usually have something to do with: * buying something that doesn’t work * buying something that is not very good * paying…
READ MOREHow to Lighten Your Load Without Slowing Your Career
I make a lot of commitments. Most of them have to do with my incessant urge to help people become wealthy. Why I find it so difficult to say “no” to a friendly ambition, I can’t say. But it’s something I’m teaching myself to do. Today, for example, I told…
READ MOREThe Ideal Retirement Portfolio
Last week, I told you where to put your money if (1) if you have less than $100,000 to invest (in Message #1248), and (2) if you have more than $100,000 but less than you need to retire (in Message #1249). Today, I’m going to give you the ultimate retirement…
READ MOREThe Best Investment I Ever Made
The ETR Question of the Week that I’m asking myself and the ETR staff this week, is: “What’s the best investment you ever made?” Hmm. What was my best investment? Was it the money I put into my friend EP’s development project in Boca Raton? I’ll be getting a 50%…
READ MOREStupid Employer Tricks
If I were doing this for David Letterman, my list of “Stupid Employer Tricks” would look something like this: #10: Pay as little as possible, irrespective of the employee’s loyalty. #9: Promote relatives; skip over veterans. #8: Micro-manage middle managers. #7: Avoid talking personally with your customers. #6: Fail to…
READ MOREHow to Invest When You Have Less Than $100,000
In Message #1240, I told you about a man I met at the ETR Wealth-Building Bootcamp who wanted more advice on investing in individual stocks and options. When I discovered that his personal net worth was only about $18,000 (not counting the value of his home), I was shocked. Why…
READ MOREThe One Common Secret of the Super Rich
It all began with a few tennis lessons . . . Frank McKinney arrived in Florida at the age of 20 with just a few dollars in his pocket. He went to work digging golf-course sand traps for $2 an hour at a local resort. When he learned that a…
READ MOREHow to be a Marketing Genius, Part II
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors. Marketers who master their trades are all but guaranteed a life of wealth, security, respect, and satisfaction. Today, I am going to show…
READ MOREHow to Be a Marketing Genius, Part 1
Of all the skills you can have — the ability to speak like Winston Churchill, to paint like Rembrandt, to calculate like Albert Einstein — none will help you achieve wealth as well as knowing how to sell things. Every private enterprise — every school, every art gallery, every restaurant,…
READ MOREThe Portability Niche
Interested in starting a $125 million company? How about one that sells $365 million a year in products? It’s not impossible. Just take an everyday product and change it in one simple way. Make it portable. That’s what General Mills did when they took ordinary yogurt, packaged it in a…
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